Polaroid Brand | |
Polaroid is back. Days after teasing a major return to its instant photography roots, Polaroid has just launched Polaroid Originals, a brand new brand dedicated to analog instant photos. Along with the new brand comes a new OneStep 2 camera and the debut of a new film type called i-Type. This surprising launch comes on […] petapixel.com »
Big news in the photo industry today: Polaroid’s brand and intellectual property has been acquired by the largest shareholder of The Impossible Project, Polaroid announced. Now a single family has control of both the Polaroid brand and The Impossible Project. petapixel.com »
Photo by Martin Martinsson licensed under Creative Commons PLR IP Holdings, LLC, the company that owns the Polaroid brand, is under new ownership. Wiaczeslaw (Slava) Smolokowski is a Polish investor and businessman who owns a majority share in the Impossible Project, the company that continues to produce Polaroid's legacy instant film. dpreview.com »