Instax already constitutes a majority of Fujifilm's imaging business revenue but the company plans to push emphasis on its instant film it even more. It wants to see sales increase to $1.
04 billion, or 15% year-over-year growth, by fiscal year's end.
[Read More]
. petapixel.com
Fujifilm UK has announced it’s donated Instax instant cameras to 31 National Health Service (NHS) hospitals across the United Kingdom and 19 other hospitals across seven other countries to help hospital staff ‘share a smile’ with patients while still wearing their personal protective equipment (PPE). dpreview.com »
2020-06-04 21:57
While it's still not totally there yet, the Fujifilm Instax format is starting to offer support for the more serious minded photographer out there. The imaging area is around the size of true 645 format, and for that reason it would be absolutely incredible as a serious image capturing format. thephoblographer.com »
2016-12-01 08:02
If you were to tell me years ago that Leica was going to launch an instant film camera, I would've laughed pretty hard. But as Instax started to become more and more serious (and expensive) it started to make more sense. thephoblographer.com »
2016-11-03 07:02
Lost in all of the totally understandable hype around the Fujifilm GFX announcement today was another notable, but far less flashy announcement for Fujifilm's Instax line - Instax Square. thephoblographer.com »
2016-09-20 07:17
The Nikon Z9 is widely considered a runaway success for Nikon, which used the flagship camera to springboard itself out of the financial doldrums when it launched in 2021.
Canon published its Q2 financial results for 2024 today and while the company's global numbers look stronger than earlier this year, Canon's domestic camera sales remain a major weak point. [Read More]
Camera sales have been on the up for several years now but that was mostly in contrast to how poorly the industry fared during the height of the pandemic. But this time, a research firm in Japan reports that the industry will grow for the first time in over a decade. [Read More]
Unfortunately, most camera equipment is typically very expensive. So, when we find deals, we like to let you know. Right now, we've got a list of discounts worth considering, highlighted by a 25% savings on RODE's excellent Wireless Go II lav mics. [Read More]
Leica's continued focus on premium and luxury products appears to be working very well as the company has set a new sales record. [Read More]
The annual BCN Awards provide a reasonably good indication of what cameras and lenses proved popular in the year past, and the BCN Awards 2024 show that some familiar faces sold a lot of photography equipment last year. [Read More]