‘I Could Shoot Something Again’ says Filmmaker With Parkinson’s Disease

Apple has long been an industry leader when it comes to accessibility in technology. The company highlighted how the Action mode in its latest iPhone smartphones can help those with Parkinson's disease capture steadier, sharper video. [Read More]

Pro Cinema Meets iPhone With New Mavis and Ninja Phone Integration

Mavis Camera, a powerful video app for iPhone, now supports Atomos Ninja Phone, allowing iOS creators to connect professional cameras and lenses to a wider range of iPhones and iPads via HDMI.

Arri Owners Considering Selling Amid Challenging Cinema Landscape

German cinema company Arri is reportedly weighing its future and contemplating a potential sale.

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Lensrentals Shows Why Sony’s PTZ FR7 Camera Costs $6,000 to Fix

Lensrentals' founder Roger Cicala is back after a lengthy hiatus to deliver another of his legendary camera teardowns. This time, the camera going under the proverbial knife is the Sony PTZ FR7, a $10,500 cinema-grade E-mount PTZ camera and a very popular rental choice. [Read More]

15 Mind-Blowing Interactive Worlds Google’s Genie 3 AI Can Create

Google announced Genie 3, a new general-purpose AI-powered world model that can generate diverse, photorealistic interactive environments. [Read More]

$55,000 Arri Alexa 35 Xtreme Brings Wild Speed to Cinematic Filmmaking

Professional cinema company Arri announced a significantly faster and more powerful Alexa 35 camera, the Arri Alexa 35 Xtreme. [Read More]