Petapixel: FX2’s EVF Surprise and Master Lenses Steal the Show: Sony’s Quiet, Yet Strategic, 2025

The PetaPixel crew+ Gordon Laing analyzed Sony’s “performance” during the first half of this year. This is a summary of their thoughts: Since the start of 2025, Sony has taken a more measured approach—releasing fewer bodies but doubling down on key cinema features and high-end glass.

Here’s how the company has quietly maintained its momentum…

The post Petapixel: FX2’s EVF Surprise and Master Lenses Steal the Show: Sony’s Quiet, Yet Strategic, 2025 first appeared on sonyalpharumors.

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sony 2025 petapixel

2025-7-10 13:26

Источник: sonyalpharumors.com

sony 2025 → Результатов: 12 / sony 2025 - фото


Sony откроет второй завод по производству мобильных сенсоров в 2025 году

В рамках стратегического шага по укреплению своего бизнеса по производству чипов корпорация Sony объявила о плане приобрести около 27 гектаров земли в префектуре Кумамото, Япония. По сообщениям Bloomberg News и местных СМИ, компания намерена построить второй производственный завод, потенциальные инвестиции в который достигнут сотен миллиардов иен. prophotos.ru »

2023-05-25 17:30

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New Sony A7V registered in Asia: New sensor tech and price is around $3,000

Good news is on the horizon for Sony Alpha shooters, as reliable leaks suggest that two of the next three Sony cameras, slated for release between July and October, are now almost certain. According to trusted sources, Sony will announce: Much-anticipated Sony A7V  (registered on May 23 with the code “WW084220“) The Z380 should camera (registered… The post New Sony A7V registered in Asia: New sensor tech and price is around $3,000 first appeared on sonyalpharumors.

After initially increasing prices, Sony USA has now launched a new savings campaign offering up to $600 off.

There is a new $600 rebate running at BHphoto, Amazon, Adorama. Camera rebates: $500 off on the Sony A1 at BHphoto, Amazon, Adorama $400 off on the Sony A7R V at BHphoto, Amazon, Adorama $300 off on the Sony A7S III at BHphoto, Amazon, Adorama $200 off on the Sony A7CR (Silver) at BHphoto, Amazon,… The post After initially increasing prices, Sony USA has now launched a new savings campaign offering up to $600 off. first appeared on sonyalpharumors.

PetaPixel: Sony’s Mid-Range Camera Lineup Is Falling Behind – Time for an A7 V?

Sony, once the king of refreshing their lineup with rapid-fire precision, now seems to be stumbling in the mid-range mirrorless game:( During a recent Petapixel podcast, hosts Chris Niccolls, Jordan Drake, and Jaron Schneider dove deep into the state of mid-range cameras across all brands—and Sony didn’t come out looking great.

Curiosity: Sony’s $500 Markup That Ended A1II Stock Woes Overnight

After eight months of Sony A1II backorders and perpetual “out of stock” notices, a $500 price bump did the trick—suddenly inventory is available again. Grab yours now at BHphoto (Click here). The post Curiosity: Sony’s $500 Markup That Ended A1II Stock Woes Overnight first appeared on sonyalpharumors.