The X100V is so popular that Fujifilm has announced it is temporarily stopping orders for the digital camera because the company has too many purchases to process. [Read More]
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The nostalgia of old-school technology has gripped the photography world. From individuals returning to analog to many adopting the instant camera, retro tech is not just a choice but a way of embracing the past, the easier era.
There are a lot of ways that Fujifilm could improve based on what other brands are able to do. But for the most part, I also truly believe that Fujifilm is a leader when it comes to one particular style of cameras -- rangefinder-inspired camera bodies.
Compared to the film compacts that we used to have in the 80s and 90s, digital compact cameras are slightly larger in size. Much of that concerns the lack of retractable lenses in high-performing, smaller-sized, fixed-lens digital cameras these days.
I've been saying for years that professional photographers have been neglected in the pocket camera world. And just literally, I got off the phone with my good buddy Ian Pettigrew. He asked me for advice on buying a nice compact camera; and we ultimately decided on a film camera.
It's not uncommon to see cameras get bought up and sold. Some are even sold for more right after. But there's currently a huge problem with the camera industry. Lots of companies can't produce enough to meet demand.
The new carry-combo for photographers may be what Fujifilm is announcing today. The company put forth their new Fujifilm XE4 and their 27mm f2. 8 R WR. The latter is a refresh on the much-adored pancake lens from the company.