For the past two decades, photographers have asked the industry to engineer the fun out of lenses and software. It would've been one thing if it was just one side of photography doing it, but it was both.

First, the manufacturers tried to create more and more clinical lenses. They'd champion their MTF charts and all to show you how perfect they were. But then Adobe, Capture One, and others did the same. They came up with better colors, Upright, Dehaze, and a lot more. So if your photo wasn't too clinical, to begin with, it could get a second round of plastic surgery in post-production. Further, the entire industry in the past decade has been all about fixing it in post-production. But 20 years have been enough, and it's time to really stop. . thephoblographer.com

2021-7-7 13:00