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Sony wants to position smartphones as Alpha camera accessories

As you may know, Sony’s smartphone Xperia business has been struggling. If you’re curious about their next move, take a look at this newly leaked image shared by Reddit user Ed-Banger. He writes: Smartphones as Alpha accessories: …the question is: will they offer us a successor of the first PRO that is (at least with… The post Sony wants to position smartphones as Alpha camera accessories first appeared on sonyalpharumors.

New EU deals: First ever 10% discount on the 50-150mm GM!

For one week only you save big on Sony gear at WexUK (click here). This includes a 10% off on the new Sony 50-150mm f/2.0 GM! I have not find the same 50-150 GM deal in other European countries but there are plenty of other deals running right now: Sony, Sigma,Tamron Cashback and actions at… The post New EU deals: First ever 10% discount on the 50-150mm GM! first appeared on sonyalpharumors.

BildExpo Is Becoming the New Photokina?

Once the most important photography and imaging trade show in the world, Photokina was a legendary fixture for decades—until it vanished. Now, B&H Photo’s BildExpo appears to be filling that void.

Sony Electronics Launches “Camera Verify” Feature for Its Camera Authenticity Solution for News Organizations

Press text: Sony Electronics Launches “Camera Verify” Feature for Its Camera Authenticity Solution for News Organizations The beta feature enables external sharing of image authenticity information via a dedicated URL SAN DIEGO, June 26, 2025 – Today, Sony Electronics announced the beta release of Camera Verify, a new feature of its Camera Authenticity Solution1 that… The post Sony Electronics Launches “Camera Verify” Feature for Its Camera Authenticity Solution for News Organizations first appeared on sonyalpharumors.