While most companies aim for a professional, polished product launch – the style pioneered by Steve Jobs and adopted by so many others in the years since – Adobe appears to have gone in a slightly different direction with its latest event.
At the recent Adobe MAX conference, a two-day event that aims to show off the best of Adobe’s creative software suite, there was a rather unusual moment. Jason Levine, Adobe’s Principal Worldwide Evangelist for Creative Cloud (yes, that’s a real title) took the stage to announce new video features coming to the Creative Cloud. However, he clearly had something else in mind, and it’s not entirely clear whether or not it was scripted. Don some headphones, take a look at the video below and be prepared to cringe, hard.
what the fuck did I just watch pic. twitter. com/T6IK9zrqWG
- juan buis (@juanbuis) November 3, 2016Embedded Javascript
For those that many not be able to check out the video (although you really should), Levine attempts to woo the crowd with a singalong of his song about the wonders of Adobe’s Creative Cloud.
As TheNextWeb points out, this isn’t the first appearance of Levine’s Creative Cloud anthem. His first spirited rendition appeared on YouTube, and has since made its way to Spotify, accompanied by an instrumental and a dance version.
It may be a tad catchier than the Canon 'Delighting You Always' song from earlier this year, but the audience were clearly having none of it. Still, we applaud Levine for his efforts. Now excuse me while I try to get that ‘shout it aloud, Creative Cloud’ line out of my head.
. digitalrev.com2016-11-5 03:00
