In an interview published by CineD the leader of the Sony Cinema Line, Nobutatsu Takahashi-san said this about the future of the lineup: Sometimes it takes time (to release new products) when there is a huge revolutionary change.
A world’s first, the 35-50mm f/1. 4 FE: A new rumor circulating on Chinese social media platform Weibo hints at a groundbreaking full-frame zoom lens set to arrive in 2026: a 35–50mm f/1. 4.
On September 9 at 9:30 Berlin time, Sigma will officially unveil the new 135mm f/1. 4 full-frame autofocus lens — a true world’s first! The only lens even close is Sony’s 135mm f/1. 8, but Sigma takes it further: 2/3 of a stop faster and delivering around 20–25% shallower depth of field.
Funny how history works — after more than a decade, we’re suddenly getting not one, but two 200mm f/2. 0 FE lenses! Just last week, I leaked the specs and first image of the new Venus Optics 200mm f/2.
Trusted sources (Thanks!) just told us Sigma will have a new press event on August 19. And this is what we are likely to get: 200mm f/2. 0 Full Frame “Sports” lens for Sony E and Leica L 35mm f/1.
What you see here on top is the size comparison between the “old” Sigma 35mm f/1.2 and the new version that will be announced soon. As you see the new version is more compact (I would guess around 1cm less longer) and is rumored to have a Filter Size of 72mm compared ot the older… The post Exclusive: First leaked image of the new compact Sigma 35mm f/1.2 II FE lens! first appeared on sonyalpharumors.
How2Fly reports: Sony is testing a new full-frame macro lens, the FE 100mm F2. 8 Macro GM OSS. It means soon this lens will be announced. It’s going ot be the official replacement for the 90mm macro.
Sony registered a new camera code in China back in December. From trusted sources, we can be almost certain that it is the new Sony A7V. But I don’t know the specs yet and all I get are rumors from anonymous messengers.
Sigma continues to push forward with the release of new lenses, and today I have some exclusive, exciting news to share with you! On June 17, at the BildExpo event (register here) Sigma will announce new lenses: Sigma 17-40mm f/1.
On 23 May, Sony officially registered a new code for a camera that has not yet been released (see image above). In total, we now have three official camera codes in China. One of these is for the newly announced Sony FX2 (we still need to find out which one).
UPDATE: I can now confirm that Sony will be announcing a new E-mount camera on 28 May (not May 21 as previously reported). Like I told you before, it will not be a new Sony A7IV successor that is coming.
I can now confirm that Sony will be announcing a new E-mount camera on 21 May. Like I told you before, it will not be a new Sony A7IV successor that is coming. There are rumors that this camera has a new tilting EVF design similar to the GX9.
First a correction: The next Sigma lens will be a 200mm f/2. 0 and not f/1. 8 as previously rumored. Now two trusted sources have confirmed that we will get a 200mm f/2. 0 SPORT FE and L-mount lens before the summer.
A new Sony camera registration was spotted in China yesterday. We now have a total of two Sony cameras to be announced within a few months: WW934774 (registered April 21) manufactured in China. This is highly likely to be a new FX or Cine camera.
Here is the first exclusive leaked image of the new Sony 50-150mm f/2. 0 GM lens! Specs: Weight: 1340g Length: 200mm (same length and very similar body of the Sony 70-200mm GM II 50-150 2. 0 GM is slightly bigger than the Tamron 35-150mm f/2.
According to three trusted sources, Sony will soon announce a new 50-150mm f/2.0 GM lens. Yes, folks, I didn’t make a typo… this really is a constant aperture zoom of f/2.0! There has never been a lens like this in the history of photography, so I’m very excited to hear your comments on this new… The post A world’s first! Sony will soon announce the 50-150mm f/2.0 GM lens! first appeared on sonyalpharumors.
One of my sources believes that Sigma might announce a new Sigma 200mm f/1. 8 Full Frame lens for Sony E and Leica L cameras! This would be the first time we get a modern version of the almost 40 year old Canon 200mm f/1.
Recently I reported to you that Sony has decided to postpone the launch of the Sony A7V, even though my sources told me that this camera is ready and in production. Sony executives also said that they are behind on production of the Sony A1II because demand is much higher than expected.
I have two new info for you! The Schneider Kreuznach 14-24mm f/2. 8 FE lens will be priced at around $1100. That’s about $300 lens than this FE lens. Schneider Kreuznach also displayed a lockup for another standard zoom lens.
Sigma CEO Yamaki had a talk at the CP+ show. And there he teased the launch of a new updated version of the current 35mm f/1. 2 FE lens. The new version will be: Released soon Be way more compact (similar design to the Sigma 50mm f/1.
Back in December and in January Sony did register two new camera codes. Usually this means we should get an official announcement within 3-4 months. But now I have a bad news (and two small good news): The very same sources that gave me correct info about the just announced two new 16mm and 400-800mm… The post The launch of the Sony A7V is postponed and another E-mount full-frame camera is expected sooner! first appeared on sonyalpharumors.
ZEISS IS BACK!!!! Six years ago, Zeiss announced the last ‘photo-orientated’ lens…it was this massive $4,000 masterpiece. After that, Zeiss only produced industrial, film and smartphone lenses.
Sources confirmed that Sony has scheduled a press event for February 26 at around 3-4pm London time. So far I am sure they will announce two new lenses: Sony 400-800mm f/6. 3-8. 0 G Sony 16mm f/1.
Image on top shows the “old” Sigma 800mm f/5. 6 lens According to a Weibo source, Sigma will be presenting two new lenses at CP+. One is a zoom lens and one is a fixed focal length lens.
A source (thank you!) has sent me the first pictures of the new Sony 400-800mm f/6. 3-8. 0 lens in FULL SIZE. It really does look almost like a copy of the current Sony 200-600mm G lens. I was told that the 400-800mm is a little bit bigger and heavier than the 200-600mm.
A source (thank you!) sent me this first leaked image of the new Sony 400-800mm f/6. 3-8. 0 G lens. The image proves that the rumors about Sony announcing two new lenses ahead of the CP+ show were correct: 16mm f/1.
Sony massive cashback action will end on Jan 31 on those pages at Fotokoch, Amazon DE, Amazon UK, Amazon FR, Amazon ES, Amazon IT, Amazon NL, FotoErhardt, Calumet, WexUK. Here is a selection of the best deals (there are many more in reality!) Cameras: 400ˆ off the Sony A7rV at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet,… The post Ending soon: Sony Europe massive cashback action first appeared on sonyalpharumors.
The reconditioned Sony A7CII now sells for $1674 only at Amazon (Click here). This is the lowest price I ever so on the refurbished item. Same goes for the Sony A7cR which now sells also for the lowest price ever at $2279 at Amazon (Click here).
If you go on this Amazon Germany search page you will notice while scrolling that some lenses have a green cashback marking. The 20-70mm G for example is now 1119 after discount. I regularly check those search sites and I know these deals have just been added.
Three trusted sources confirmed that Sony will announce those two new lenses in February: 16mm f/1. 8 G 400-800mm f/6. 3-8. 0 G The previously rumored 50-105mm f/2. 8 G is NOT coming at CP+ and also not the Sony A7V (which is more likely to be announced in March/April).
What you see above is the official registration line in Indonesia for a new digital camera from Sony. The camera is manufactured in Thailand and has the code “WW277226”. There are no other details that we can learn from this document.
The CP+ trade fair starts on February 27. Last year, Sony announced the 24-50mm f/2. 8 G on February 21, just before the show. And it looks like we might get another lens this year as well. According to a NEW source, we will get the FE 50-105mm F2.
All Pergear CFexpress Type A cards got a new 25% coupon discount at Amazon (Click here). Amazon US: 512GB // 512GB + reader // 256GB // 256GB + reader Amazon DE (best discount with 20% off): 512GB // 512GB + reader // 256GB // 256GB + reader Amazon UK: 512GB // 512GB + reader //… The post New deal: 25% off on all Pergear Type A cards first appeared on sonyalpharumors.
You get it no for $252 only at Amazon US (Click here). Ending today!
The post Lowest price ever: Samyang 35mm f/1.8 first appeared on sonyalpharumors.
Few hours left to save $320 on this 2-pach sold by BHphoto (Click here). You also save $70 on the Lexar 2TB SL500 Portable SSD sold by Amazon (Click here). The post Today only: $320 off on the fast Lexar 256GB 2-pack SD cards sold by BHphoto first appeared on sonyalpharumors.
Image of a woman holding a magnificent 20-300mm f/1. 8 GM transparent lens :) From the information I have gathered, it seems that Sony will announce a new lens in February before the SP+ trade show.
Lowest price ever on the 200-600mm lens sold by Amazon Germany (Click he coupon code discount). But also other lenses have coupon codes: 140 Euro coupon rebate on the Sony 20-70mm G 140 Euro coupon discount on the Sony 24-105mm G 70 Euro coupon discount on the Sony 14mm f/1.
Guys, it’s time to share my opinion on Sony’s possible camera roadmap for 2025. Some things I’m sure about, some things I’m skeptical about, and some things I’m very skeptical about.
The CEO of Sigma, Kazuto Yamaki, shared his personal insights about the company and the photography industry as a whole. As always, a very insightful, honest and thought-provoking conversation that is well worth watching! At the very end of the conversation, he revealed a little sneak peek: They are developing a telephoto lens that “never… The post Sigma is developing a telephoto lens for Sony that “has never existed before” first appeared on sonyalpharumors.
It’s official, folks! Sony has registered a new camera with the code “WW773396” in China (source Weibo). It has dual-band Wifi support 2. 4G/5. 1GHz That means it: After registration, it usually takes up to 3-4 months for this camera to be announced.
I got very good news for you! A couple of sources (Thanks!) confirmed the new Sony 28-70mm f/2.0 GM lens is surprisingly compact. Here is the info I got: Sony 28-70mm f/2.0 specs: 86mm filter size (Canon is 95mm and Sony 2470GMII is 82mm) Weight is around 900g (Canon is 1430g and 2470GMII is 695g)…
According to several trusted sources, Sony will unveil at least one new full-frame Alpha camera on November 19 (or November 20, depending on the time zone). The camera will be unveiled at the New York Creative Space event on November 20 and 21.
Trusted sources told me that Sony has a new product launch event planned for the end of November. We are nearly certainly getting a new Full Frame E-mount camera and possibly also a new lens! The source did NOT give any details about what exactly will be announced. But based on previous rumors, I know…
I know from reliable sources that the Sony A1II will be on the market in 2025. But that is all I know for sure. What I can share today is a message from a new source about the possible specifications of the Sony A1II.
A new source just sent me the image of an allegedly new Sony 28mm f/2. 8 FE pancake lens with the following text: Sony is about to launch a new full frame e-mount pancake lens to finally compete directly with the Canon 28mm f/2.
Folks, it’s time to get serious about the next generation of new Alpha cameras. Over the past few weeks, I’ve had several conversations with sources both familiar and new. And they all have the same leitmotif: no one has heard of a possible new Sony A7sIII successor. Now, I’m not omniscient, so maybe Sony has…
For the first time ever you can see an image of the Sigma 28-105mm f/2.8 lens that will be announced on September 5th. The lens will be available for E and L-mount cameras and have a filter size of 82mm and weight of 990g only. Don’t know the price yet but surely it will be…
Here is a new leaked image of the upcoming Sony 85mm f/1.4 GM II (SEL85F14GM2). The image was leaked by Mike on Reddit. Sony will announce the lens on August 28 at 3 p.m. London time. It will be a bit smaller and lighter than the old 85mm GM. It can be seen that it…
Next week, on August 28 around 3 p. m. London time, Sony will announce the new 85 mm f/1. 4 GM II lens. Unfortunately, I have not received any information about other products that will be announced that day.
A source just told me that Sony plans to announce a new updated version of the current 400mm f/2.8 GM lens. Apparently the aim is to make it better than the competition like the Nikon 400mm 2.8. The lens was announce back in 2018 so an update is certainly possible to happen in 2025. If…