The year 2020 saw digital camera shipments nosedive to a new low of 8. 9 million units, down from 121 million units in 2010. It was believed it couldn't get any worse and, indeed, shipments stabilized in 2021.
So why do sales appear to be in free-fall again?
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. petapixel.com
If there was one word to describe 2022's camera sales trends so far, it would be "pivotal." When I say pivotal, I mean it to say that it seems as if a switch has been flipped and the market has turned on its head. [Read More]
Doom-and-gloom stories of the state of the camera market have been pretty common over the past year due to COVID-19. But what if the data used to determine the health of the industry was flawed? Before we can get into why this might be the case, we have to first look at the information that […]
Right on cue, CIPA has released its latest report, showing how camera shipments in March were affected by the rapid spread of the coronavirus, and the economic shutdown that followed. No surprises here: the numbers are grim.
After years of declining sales figures and the requisite reporting on the industry’s “imminent” collapse, it seems the camera market has finally plateaued. The latest CIPA numbers show modest growth in some areas and neutral numbers elsewhere, hinting that a long sales slump might finally be over. Every quarter, the trade body CIPA (Camera & […]