Since the Pro Max marks the first time in a while that Apple changed the size of its camera sensor, PetaPixel spoke to two Apple executives who outlined the company’s vision and design philosophy behind camera development.
In an interview with Apple’s Product Line Manager, iPhone Francesca Sweet and Vice President, Camera Software Engineering Jon […]. petapixel.com
Customers have clamored for a camera on the Apple Watch since its launch in 2015. If a patent (US 11571048 B1) recently filed by Apple is any indication, a built-in camera may soon become a reality for Apple Watch owners. [Read More] petapixel.com »
2023-02-09 00:56
Apple has sent out invitations for its annual fall event, which is set to take place on Tuesday, September 14, 2021 at 1pm EDT. The event is returning to its usual September timeframe after it was pushed back into October in 2020, presumably due to issues surrounding the COVID-19 pandemic. dpreview.com »
2021-09-07 20:25
Apple's iPhone 12 Pro Max has a 5x 'zoom' camera (65mm full-frame equiv. ), the longest yet used in an iPhone. To quote Ricky Bobby’s father, ‘If you’re not first, you’re last. ’ While poignant, that mantra has never seemed to bother Apple, who has historically held off on newer technologies to ensure they’re ready for prime-time use by the masses. dpreview.com »
2021-08-18 17:21
Apple has announced its new Smart Battery Cases for its latest iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max devices, and hidden within them is a little surprise. Each of the Smart Battery Cases features a dedicated camera button that launches the Camera app. dpreview.com »
2019-11-20 21:24
The United States Patent and Trademark Office (USPTO) has published an Apple patent detailing a method for adding a camera to future Apple Watch models. Rather than packing the camera module into the smartwatch body like some competing models, Apple’s design embeds the camera into an adjustable strap over the wrist band. dpreview.com »
2019-06-26 22:09
Apple has patented a new Apple Watch band that features a camera built into it. But unlike other bands with built-in cameras, this new Apple design allows the wearer to point the camera in all kinds of directions without having to bend the wrist. petapixel.com »
2019-06-25 19:44
Apple's new iPhone Xs and iPhone Xs Max have only been available to buy for a short period of time but it seems some users are not particularly happy with the image quality of the front camera, specifically when shooting self-portraits. dpreview.com »
2018-10-01 17:00
Apple's Photos app and other gallery solutions have used AI (artificial intelligence) technology for years now to identify objects and scenes for image sorting, searching and categorization. dpreview.com »
2017-08-03 19:55
Apple officially announced the iPhone 7 and 7 Plus yesterday. In case you missed the live stream of the event, here’s a 13-minute recording of the segment in which Apple VP Phil Schiller introduced the new camera features found in Apple’s latest flagship smartphone. petapixel.com »
2016-09-08 20:51
Apple sent out invites to journalist this week for an event in San Francisco on September 7th — presumably to announce the iPhone 7. The invite itself is covered with colorful bokeh, perhaps hinting at major camera upgrades coming to the phone. petapixel.com »
2016-08-30 19:52
The PetaPixel team flew down to Cupertino to witness the 2024 Apple Keynote event and get our first glimpse at the new iPhone 16 Pro. With all the recent push lately to add AI features to the photography aspects of the phone it's nice to see Apple working on updated camera hardware instead. [Read More]
During Apple's "It's Glowtime" event today at Apple Park in California, the tech giant announced its new flagship smartphones, the iPhone 16 Pro and iPhone 16 Pro Max.
Honor, a spinoff of Huawei, calls its new 200 Pro smartphone "the portrait master," but what does this mean in terms of specs and features? [Read More]
Google has an elaborate photo set so it can test its Google Pixel camera in situations akin to the real world.
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The Mobile Photography Awards (MPA) announced the winners of its 13th annual competition Wednesday, giving out thousands of dollars in cash prizes. [Read More]
Sandmarc has announced a new 100mm macro lens for iPhones that significantly enhances its close-focusing capabilities and is able to capture what the company calls finer details and natural bokeh. [Read More]
The Mobile Photography Awards (MPA) has announced the winners of its 12th annual photo contest. Founded in 2011, the MPA celebrates the best mobile photographers and showcases beautiful photos captured by smartphones. [Read More]