Photo: Coco Tolentino / Fujifilm Alongside the final launch of the GFX Eterna 55, Fujifilm has announced the GF 32-90mm T3. 5 PZ OIS WR, a stabilized autofocus power zoom designed for video work.
The 32-90mm offers a 25-70mm equivalent range (in photographic full-frame terms) and covers the entire 55mm diameter of the GFX Eterna's sensor, allowing its use with the new camera's open-gate shooting mode.
The lens features geared zoom, focus and iris (aperture) rings for manual operation and use with follow-focuses and servo motor contol, but can also autofocus and be used as a power zoom for run-and-gun operation. The company says the use of high-speed motors and high precision position indicators ensures a high level of responsiveness when using the manual control rings.
The provision of a stabilized, autofocus lens, both of which are unusual in the cinema sphere, is in keeping with the company's attempt to provide shooting options that don't already exist.
The focus, zoom and iris rings are all geared but the lens can also be autofocused and operated as a power zoom from the GFX Eterna 55 body on via the switch near the back of the lens.
Photo: Coco Tolentino / Fujifilm
The $6,000, 2. 1kg (4. 6lb) lens is the first in Fujifilm's lineup to use 13 aperture blades, to ensure point light sources in the back of shots are rendered as circles. The lens takes a 111mm filter, though we suspect it'll be more often used with a matte box.
A complex design utilizes 25 elements in 19 groups, including three aspheric elements and three extra-low dispersion (ED) elements, that the company says will deliver high resolution while "effectively suppressing aberrations. " Fujifilm has not specified what type of autofocus motors the lens uses.
The Fujinon GF32-90mm T3. 5 PZ OIS WR will be available for pre-order from September 15th, with lenses shipping in October. It will have a recommended price of $5996.
Press release:
Fujifilm Introduces FUJINON GF32-90mmT3. 5 PZ OIS WR Lens
Fujifilm’s first motorized power zoom lens for the GFX System
VALHALLA, N. Y. – September 10, 2025 - FUJIFILM North America Corporation, Electronic Imaging Division, today announced the release of its FUJINON GF32-90mmT3. 5 PZ OIS WR filmmaking lens (“GF32-90mmT3. 5 PZ OIS WR”). The first FUJINON motorized power zoom lens for the GFX System, GF32-90mmT3. 5 PZ OIS WR offers serious filmmakers cinematic versatility and exceptional optical performance in a compact, lightweight design.
“This lens combines Fujinon’s legacy in optical design with our latest G Mount lens technology to create the perfect companion for filmmakers using GFX ETERNA 55 or GFX100 II,” said John Blackwood, director, Product Marketing, FUJIFILM North America Corporation, Electronic Imaging Division. “With its native G Mount, the ability to cover Open Gate recording on GFX ETERNA 55, and its approximate 3:1 focal range, GF32-90mmT3. 5 PZ OIS WR is a flexible tool that visual creatives can get a lot out of, especially if they’re used to using traditional cinema lenses. ”
In recent years, filmmakers have sought to balance efficiency with high quality. Covering a wide to standard focal range in a single lens, GF32-90mmT3. 5 PZ OIS WR offers a versatile focal range with great compositional flexibility, speeding up production by reducing the need to change lenses. Similar advantages come from the constant T3. 5 aperture throughout the range, so once a scene is lit, users can zoom in and out without the need for exposure adjustments. Focus breathing is also tightly controlled, maintaining framing consistency and minimizing distractions for the audience.
GF32-90mmT3. 5 PZ OIS WR minimizes optical aberrations to an extreme degree, delivering resolution comparable to prime lenses. Compatible with FUJIFILM GFX100 II and GFX ETERNA 55 digital cameras, the lens enables refined, high-quality visuals that maximize its wide tonal range and fine detail — whether capturing soft morning light through a window or highlighting a subject with shallow depth of field.
Combined with the newly announced FUJIFILM GFX ETERNA 55 filmmaking camera, GF32- 90mmT3. 5 PZ OIS WR opens new possibilities in filmmaking, which has traditionally been dominated by prime lenses. GF32-90mmT3. 5 PZ OIS WR introduces a more efficient filming style, significantly expanding creative freedom for filmmakers.
Product Features
Fujifilm’s first motorized power zoom lens1 designed for filmmaking with a constant T3. 5 aperture
This motorized zoom covers 32-90mm focal length (equivalent to 25-71mm in 35mm film format), from near wide-angle to standard. Paired with the newly announced FUJIFILM GFX ETERNA 55 filmmaking camera, it enables motorized zoom control via the camera.
The lens consists of 25 lens elements in 19 groups including three extra-low dispersion (ED) lenses and three aspherical lenses, effectively suppressing aberrations, achieving a compact size while maintaining bright T3. 5 and high resolution throughout the zoom range.
Combines cinema lens operability with compact, lightweight design
Inheriting the operability and design of the widely praised FUJINON Premista Series2 zoom lenses for cinema cameras, GF32-90mmT3. 5 PZ OIS WR measures just about 8. 7 inches (222mm) in length and achieves a lightweight design at approximately 4. 6 pounds (2. 1 kg) by adopting an optical design and DC motor optimized for motorized power zoom.
Equipped with a three-ring system that allows independent manual control of focus, zoom, and aperture (iris), all operating rings use the same 0. 8M gear pitch3 as the existing FUJINON Cine lenses. This standard gear pitch enables compatibility with essential filmmaking accessories such as follow focus systems and lens motors.
The focus ring features a wide 200-degree rotation angle, allowing precise focusing with smooth torque even in shallow depth-of-field scenes.
Outstanding image quality supported by advanced optical design technologies
Equipped with Nano GI coating to suppress flare and ghosting caused by light entering at oblique angles, reducing reflection loss and improving light transmission for clear, sharp images.
By optimally positioning our proprietary optical design and the internal lens barrel components, the lens suppresses sudden angle-of-view changes during focusing (breathing), enhancing framing stability.
A 13-blade iris diaphragm achieves a nearly circular aperture shape for the first time in the GF Series lens lineup. This improves the roundness of bokeh even when slightly stopped down, allowing for beautiful background bokeh using point light sources in dim indoor and outdoor scenes.
Powerful image stabilization and fast, smooth, high precision autofocus
Powerful image stabilization is achieved through improved shake sensing accuracy and optimized stabilization mechanism design. This is especially effective in the situations such as documentaries and run-and-gun4 style filming that require high mobility.
By directly driving the motors at high speed in response to focus, zoom, and aperture (iris) ring operations, the lens achieves both excellent responsiveness and high accuracy of indicator position.
Pricing and Availability
Initial shipments of FUJINON GF32-90mmT3. 5 PZ OIS WR are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of $5,995. 95 USD. Select dealers will be accepting pre-orders beginning September 15, 2025 at 12:00 a. m. Those interested in being notified about participating dealers when they are announced can sign up at https://shopusa. fujifilm-x. com/gfx-eterna-55-pre-orders.
For detailed product specifications, please visit https://www. fujifilm-x. com/en-us/products/lenses/gf32-90mmt35-pz-ois-wr/.
For more information about this lens, please visit https://shopusa. fujifilm-x. com/gf32-90mmt3-5-pz-ois-wr-16951873/.
1 At the time of release, motorized power zoom control is supported only on the “GFX ETERNA 55“ . Support for other GFX series mirrorless digital cameras will be added sequentially through firmware updates.
2 The “Premista” Series is a lineup of zoom lenses designed for high-quality filmmaking, compatible with cinema cameras featuring large-format sensors. The series includes wide-angle, standard, and telephoto types.
3 The distance between the teeth on the gear engraved on the control rings.
4 A shooting technique where the filmmaker moves around holding the camera, quickly adjusting framing and positioning according to the situation.
2025-9-12 04:00
