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Video: Diving into the demise of Kodak

The story isn't new to anyone in the world of photography. Kodak, once the undeniable leader of the industry, has since been turned into a sad shell of its former self. What isn't so clear is how exactly Kodak went from photo giant to a name that can be licensed and slapped on seemingly anything and everything if enough money is thrown its way. dpreview.com »

2018-6-14 20:22

Kodak didn't get into cryptocurrency and bitcoin mining, "Kodak" did

Kodak’s CES announcements tell an interesting tale of the power of brands, and what happens to those brands when you start licensing them to other companies. A lot of people still have positive associations with the Kodak brand and its iconic logos, but it’s worth clearing something up, especially in light of all the cryptocurrency madness that Kodak unleashed at CES: not everything with the Kodak name on it has much connection to a bunch of clever people in Rochester New York. dpreview.com »

2018-1-12 20:09