According to Canon's 2024 corporate strategy, the Japanese camera behemoth has several goals for the next two years, not the least of which is to "achieve overwhelming number one share in mirrorless camera market." [Read More]
Nikon has revised its medium-term management plan and in an eye-opening revelation, all but announces the death of F-mount.
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Commercial photography is as saturated a marketplace as any these days. With such stiff competition, it’s no wonder brands are raising the bar on those of us trying to break our way into the industry.
At Photokina 2018, Sony announced that they're changing up their strategy when it comes to interchangeable lens cameras. Amongst things discussed are their innovations over the years and how they've worked to change the full frame mirrorless camera market.
We recently shared the story of a photographer who had hard drives containing virtually all her professional work stolen from her home shortly before Christmas. If you don’t want this type of devastating data loss to happen to you, look into the 3-2-1 strategy of backups.
A former Sony camera developer says that part of the company's strategy in the early days of mirrorless was to lull brands like Canon and Nikon into a false sense of security that the new technology wouldn't be as good as DSLRs -- until it was too late. [Read More]
Canon says it intends to release seven or eight new RF lenses a year going forward as it works to build out its first-party library to match the more than 70 that were available for the EF mount before the launch of its mirrorless line. [Read More]
Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking. [Read More]
As part of Canon's annual financial results presentation, the company's Chairman and CEO Fujio Mitarai has explained some strategies going forward, including the plan to release lenses at pace with current production for the next several years. [Read More]
You don’t need to have a portfolio of hundreds of thousands of images to rank on the first page of the most visited customer queries. In fact, we found that 83% of Shutterstock contributors that rank on the first page of top-500 customer queries have less than 10,000 images in their portfolio. In this research, […]
It’s common knowledge that being an artist—and trying to turn art into a profitable career—is one of the most challenging pursuits a person could undertake. But for many artists, there is no other option than to make it work, one way or another.
What Canon says and does is important to the camera industry because it is so dominant across large swathes of the sector. And as a publicly listed company, it is required to publish both its financial results and business strategy going forward.
With Canon's strong foothold -- or should that be increasing stranglehold -- on the mirrorless market, you can easily argue it is becoming the Microsoft of the camera world. [Read More]
If you haven’t joined the resurgence of film photography in the past few years, you might be asking yourself, “Should I start shooting film in 2022?” If you’ve already been shooting film the past few years, then you might be asking yourself, with the rising costs of film and film cameras, should you continue shooting […]