With Canon's strong foothold -- or should that be increasing stranglehold -- on the mirrorless market, you can easily argue it is becoming the Microsoft of the camera world. [Read More]
petapixel.com
Long-time Canon users have probably noticed a shift in the brand strategy as of late. Dear old Canon has sometimes left a bitter taste with repeated launches of products aimed at a specific segment of the market while making sure it will never compete or cannibalize another segment. thephoblographer.com »
2022-08-14 13:00
After Canon shared the development information on the impending 1D X Mark III last year, we called out that its specs not only blow away any previous notions of what a camera with physical moving parts could do but also noted that it’s got all the makings of a great mirrorless camera… with a mirror. […] petapixel.com »
2020-01-04 19:23
When it comes to architecture and interior photography, it’s generally best practice to shoot using a tripod. There are several obvious reasons why, mostly due to being able to shoot effectively with slower shutter speeds and to compose your images more precisely. petapixel.com »
2018-09-05 20:29
In this new video from tech guru (and certainly no Sony fanboy) Ted Forbes he explains why Sony is currently killing it. He explains that Sony’s advantage is more than just about sensor: For example Nikon and Canon will have to launch a complete new series of lenses with new linear motors to really take […] The post Ted Forbes: “Why Sony is absolutely KILLING it right now” and why it will be hard for Canon and Nikon to match them… appeared first on sonyalpharumors. sonyalpharumors.com »
2018-07-28 16:15
The post Nick Page switches from Canon to Sony. Here is why… appeared first on sonyalpharumors.
sonyalpharumors.com »2018-07-08 14:31
There has been a lot of stories over the last year or so from people that have left Canon for Sony, only to return later. A few of the big reasons we’ve seen for the return to Canon center around support, reliability, professional services and repair times. canonrumors.com »
2018-03-12 11:32
It’s sometimes hard to fathom spending $12,000 on a Canon EF 600mm f/4L IS II or $45,000 on a Canon CN-E Canon CN-E 30-300mm T2. 95-3. 7, but Canon’s broadcast lenses are a whole different animal. canonrumors.com »
2018-02-19 23:43
Fstoppers has posted an article on why Canon does not need to innovate that will strike a cord in some people. I used to be a bit of an apologist when it came to Canon camera innovation, believing that Canon cameras were a sum of all their parts, and not just about a fancy specification Read more... canonrumors.com »
2018-02-14 23:26
Fstoppers has posted an article on why Canon does not need to innovate that will strike a cord in some people. I used to be a bit of an apologist when it came to Canon camera innovation, believing that Canon cameras were a sum of all their parts, and not just about a fancy specification Read more... canonrumors.com »
2018-02-14 23:26
Professional Armando Ferreira has done a video explaining why he switched from the Sony A7S II to the Canon EOS 5D Mark IV for video. Canon seems to get hammered on the forums for a perceived “lack of innovation”, but here we have another professional that shoots mainly on Canon gear. A few of the reasons Read more... canonrumors.com »
2017-12-03 19:52
I’ve been shooting Canon for the last 15 years and have finally made the decision to move on. The reasons are not really the focus of this article but rather my process for getting into a new system and making that process a creative one. Like many of you, I read spec sheets, listen to […] petapixel.com »
2016-11-05 02:36
Episode 108 of the PetaPixel Photography Podcast. Download MP3 – Subscribe via iTunes or RSS! Featured: Leigh Diprose, Australian commercial photographer In This Episode If you subscribe to the PetaPixel Photography Podcast in iTunes, please take a moment to rate and review us and help us move up in the rankings so others interested in photography may find us. Australian commercial […] petapixel.com »
2016-09-18 14:07
Some of Nikon’s most popular and performant DSLRs used the smaller DX format -- Nikon’s term for an APS-C sensor. But as it shifted its strategy to mirrorless, all of its high-end cameras use the FX, or full-frame format. [Read More]
According to Canon's 2024 corporate strategy, the Japanese camera behemoth has several goals for the next two years, not the least of which is to "achieve overwhelming number one share in mirrorless camera market." [Read More]
A former Sony camera developer says that part of the company's strategy in the early days of mirrorless was to lull brands like Canon and Nikon into a false sense of security that the new technology wouldn't be as good as DSLRs -- until it was too late. [Read More]
What Canon says and does is important to the camera industry because it is so dominant across large swathes of the sector. And as a publicly listed company, it is required to publish both its financial results and business strategy going forward.
Canon says it intends to release seven or eight new RF lenses a year going forward as it works to build out its first-party library to match the more than 70 that were available for the EF mount before the launch of its mirrorless line. [Read More]
Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking. [Read More]