Canon Wants to Achieve ‘Overwhelming Number One Share’ of Mirrorless Market by 2026

According to Canon's 2024 corporate strategy, the Japanese camera behemoth has several goals for the next two years, not the least of which is to "achieve overwhelming number one share in mirrorless camera market." [Read More]

Sony Tricked DSLR Makers into Thinking Mirrorless Was Not a Threat

A former Sony camera developer says that part of the company's strategy in the early days of mirrorless was to lull brands like Canon and Nikon into a false sense of security that the new technology wouldn't be as good as DSLRs -- until it was too late. [Read More]

Canon’s Strategic Plan Looks to Dominance and Expansion

What Canon says and does is important to the camera industry because it is so dominant across large swathes of the sector. And as a publicly listed company, it is required to publish both its financial results and business strategy going forward.

Canon Intends to Release at Least Seven New RF Lenses a Year

Canon says it intends to release seven or eight new RF lenses a year going forward as it works to build out its first-party library to match the more than 70 that were available for the EF mount before the launch of its mirrorless line. [Read More]

How Canon, Adobe, and Fujifilm’s Video Ads Reveal Business Strategies

Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking. [Read More]

Why Canon is the Microsoft of the Camera World

With Canon's strong foothold -- or should that be increasing stranglehold -- on the mirrorless market, you can easily argue it is becoming the Microsoft of the camera world. [Read More]

Nikon Plans to Basically Abandon DSLRs by 2025

Nikon has revised its medium-term management plan and in an eye-opening revelation, all but announces the death of F-mount.

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