Instagram is evolving as a platform; it's surely come a far way from just being a place where you slap on a vintage looking filter. Instead, Instagram has evolved to become more of a marketing platform involved with advertising and keeping someone going through feeds.
Facebook, who owns Instagram, has seen where the social media world is going and is working to ensure that they're always ahead of everyone else. With that in mind, all that one has to do is look at the way that modern marketing and advertising is evolving to see how Instagram will evolve. . thephoblographer.com