Google’s Video Editing App ‘YouTube Create’ Set to Launch on iOS
Google is reportedly getting ready to release its mobile video editing app YouTube Create on iOS.
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Surprising update: Sigma 12mm f/1.4 APS-C E-mount lens launch delayed? Here is the full press text!
A reliable source sent me a curious message: At the last minute, Sigma decided to delay the launch of the APS-C 12mm f/1. 4 lens, which was supposed to be announced alongside the APS-C 17-40mm f/1. sonyalpharumors.com »
2025-6-14 12:04
Apple Plans to Launch Smart Glasses to Rival Meta Ray-Bans
Apple's smart glasses designed to compete with Meta Ray-Bans will reportedly be released by the end of 2026, according to Bloomberg's Mark Gurman. [Read More] petapixel.com »
2025-5-23 13:54
Photo AI 4: Launch + $30 Off Sale
Topaz launched the new Photo AI 4 (Click here to see all new features). Press text: We’re excited to announce that Photo AI 4 is officially here, bringing our most powerful photo restoration and enhancement tools yet. sonyalpharumors.com »
2025-5-13 21:25
Sigma May Launch an Industry First Lens This Summer
Sigma recently announced the BF camera, a sleek-looking device with a minimalist approach. In addition, the company introduced two zoom lenses: the 16-300mm f3. 5-6. 7 DC OS Contemporary and the 300-600mm f4 G OS Sports. thephoblographer.com »
2025-5-10 19:00
Photographer’s Lens Destroyed Capturing Amazing Close-Up Rocket Launch Photo
Astrophotographer Andrew McCarthy, whose fantastic work PetaPixel has featured many times, recently captured an incredible photo of a rocket launch from right near the launchpad. petapixel.com »
2025-5-9 20:50
Tamron Plans to Launch Six ‘New’ Lenses This Year and 10 in 2026
Tamron says it plans to launch six or seven new lenses this year, and as many as 10 new models starting next year.
[Read More]
petapixel.com »2025-5-6 22:56
Sigma BF Sells Out in Japan Ahead of Launch
Although the stylish Sigma BF camera remains available to preorder at retailers in the United States, Sigma headquarters in Japan has warned photographers that it received excess orders for the camera, meaning some customers will be unable to receive their BF on launch day next week. [Read More] petapixel.com »
2025-4-15 00:11
The Footage From This Failed Rocket Launch is Spellbinding
"Space is hard," says an aerospace engineer commenting on a rocket launch video that ends with it exploding into smithereens. But as Dr. Chris Combs also points out, "This is the most picturesque launch failure video I've ever seen." [Read More] petapixel.com »
2025-3-31 16:11
Next rumors about the Sony A7V launch delay
Recently I reported to you that Sony has decided to postpone the launch of the Sony A7V, even though my sources told me that this camera is ready and in production. Sony executives also said that they are behind on production of the Sony A1II because demand is much higher than expected. sonyalpharumors.com »
2025-3-12 17:11
Will Canon Release Autofocus Tilt Shift Lenses in 2025?
Canon announced the highly anticipated compact camera, the Canon PowerShot V1, last week, right before the CP+ Show. With a new launch specifically catering to the Asian market, one wonders what they are going to launch next. thephoblographer.com »
2025-3-12 19:00
Instagram May Launch Reels as a Standalone App
Meta-owned Instagram is reportedly toying with the idea of releasing a standalone application for its short-form video feature, Reels. [Read More] petapixel.com »
2025-2-28 20:57
Epic news folks! Zeiss is back and will launch new E-mount lenses at the Cp+ show!!!
ZEISS IS BACK!!!! Six years ago, Zeiss announced the last ‘photo-orientated’ lens…it was this massive $4,000 masterpiece. After that, Zeiss only produced industrial, film and smartphone lenses. sonyalpharumors.com »
2025-2-14 16:31
Cryptic message from TTArtisan: announces the launch of an ‘unprecedented’ product
TTartisan posted this teaser image for the launch of an ‘unprecedented’ product. I don’t know if this is a lens that no one has ever made, or maybe something else entirely. In the picture you can see a Deepseek AI chat, which makes no sense to me at all: Question: DeepSeek, what product do you… The post Cryptic message from TTArtisan: announces the launch of an ‘unprecedented’ product first appeared on sonyalpharumors. sonyalpharumors.com »
2025-2-13 10:02
Viltrox Looks Set To Launch a 35mm f1.2 Lens
Nikon just made the headlines with the launch of the Nikon 35mm f1. 2 Z S lens, a bokeh beast by all standards. Lenses like that don't come at a bargain though. With this lens being almost $2800 at the time of launch, it's priced out of reach for almost everyone except the seasoned pro photographer. thephoblographer.com »
2025-2-11 08:00
ISS Astronaut Captures Rocket Launch Among the Stars
Astronaut Don Pettit has captured yet another fascinating picture from space showing a long exposure of a rocket launch hidden among the stars. [Read More] petapixel.com »
2025-1-22 14:56
Venus Optics Laowa to Launch Four Autofocus Lenses in 2025
Venus Optics which owns the brand Laowa that is pretty well known is planning to launch four autofocus lenses in 2025. Laowa launched its first autofocus lens in 2024, the Laowa 10mm f/2. 8 Zero-D for full frame sensors. canonrumors.com »
2025-1-21 12:19
A new Chinese manufacturer will soon launch an f/1.2 full-frame autofocus E-mount on the market
There are rumors on Weibo about a completely new Chinese company that wants to launch a new f/1. 2 full-frame autofocus E-mount lens. Again, this is not a well-known company like Viltrox, 7Artisans, Laowa, Meike or others that we already know. sonyalpharumors.com »
2025-1-18 19:46
Techradar explains why Sony should launch a new RX100 model in 2025
One insight from 2024 is that compact cameras with a fixed lens are back in fashion. This is what Techradar writes: Zoomers embrace point-and-shoots, they don’t have a lot of choice when it comes to new gear. sonyalpharumors.com »
2025-1-11 17:17
Sony Japan officially launched a teaser for a new product launch!
Sony Japan has now made it official: they are announcing the launch of new “Alpha” products. And notice how they used the same background image of the Sony A9III launch in November 2023. But we all know what’s coming by now: Sony A1II with 50MP, A9III body, AI chip, improved speed in all aspects Sony… sonyalpharumors.com »
2024-11-1 13:31
There will be changes to the Canon EOS R1 before launch
The Canon EOS R1 is scheduled to become available in November for $6299 USD, and the camera is already in production at a supposed rate of 3700 units a month. The EOS R1 was first used professionally Formula 1 races and the Paris games this past July, but it has continued to be professionally tested [...] Source canonrumors.com »
2024-10-2 20:10
Is Tamron seriously planning to launch this 20-400mm megazoom?
I got a tip from an anonymous caller. So there is a high probability that this is WRONG and BS. But I’m posting this anyway because this lens has a unique focal length and I’m actually wondering if you would want a lens like this: Tamron is planning to release a 20x superzoom lenses in… sonyalpharumors.com »
2024-9-21 15:46
Nikon and RED Launch New Creative LUTs for Nikon N-Log Video
Nikon released four types of Creative LUTs and one Technical LUT, all created with RED. The LUTs, available for free, can be used when grading video footage recorded using N-Log on compatible Nikon mirrorless cameras. [Read More] petapixel.com »
2024-9-12 07:01
Confirmed: Chinese manufacturer (probably Viltrox) will soon launch three E-mount zoom lenses!
A reliable leaker on Weibo wrote this: Chinese zoom autofocus lenses are under development. Mr. Ma has confirmed through news channels that domestic brands are currently developing new zoom AF lenses. sonyalpharumors.com »
2024-8-28 16:04
Samyang is teasing the launch of a new “creative” pancake FE lens
Samyang is teasing the launch of a new compact FE lens that is “slim-stylish-inspireing-creative”. Samyang already offers a 24mm f/2. 8 FE compact AF lens. But my feeling is that this new lens will be very different. sonyalpharumors.com »
2024-8-19 14:01
Nikon teases June 17 launch of Nikon Z6 III
Nikon has released a teaser, promoting the upcoming launch of the Nikon Z6 III. A countdown indicates that the new camera will be revealed on Monday 17th June. The name implies the long-awaited successor to the Z6 II, itself a relatively minor refresh of the company's original mid-level full-frame mirrorless camera. dpreview.com »
2024-6-10 15:01
Sony is rumored to launch a 1 inch sensor smartphone named Xperia Pro C
We all wonder if Sony will ever launch a new RX100 camera (I guess not). But rumors are getting stronger about that very same 1 inch sized sensor being used on a new Sony smartphone. Sony insider reports: There seems to have been a new development on the Xperia Pro series line of smartphones. The… sonyalpharumors.com »
2024-5-23 20:16
Rumor about some camera launch delays because of European regulations…
You probably have noticed that some companies like Sony, Canon, Nikon have not announced cameras in 2024. A trusted source told me that companies have delayed some of their camera launches to make them compliant with new EU regulations. sonyalpharumors.com »
2024-5-18 09:39
Wild rumors about a firmware update launch on March 28
So far I got NO reliable rumor about the possible release date of the upcoming A7sIII and A1 firmware update. All we know is that Sony said they would launch it from “March 2024 or later”. sonyalpharumors.com »
2024-3-23 17:23
Logitech to launch Micro 4/3 mount camera(s) for streaming
It looks like Logitech is getting into the ILC camera market and will launch a streaming camera (or cameras) under the MEVO name with a micro four thirds lens mount. Logitech will make the official announcement on March 19, 2024. canonrumors.com »
2024-3-13 09:56
Viltrox to Launch Four New Lenses, Including First ‘LAB’ Prime: Report
Reports out of China suggest that Viltrox is preparing to launch four new prime lenses, including its first LAB series prime lens, a new product line that promises pro-level image quality. [Read More] petapixel.com »
2024-2-17 19:55
Canon will use the Summer Olympics to launch the EOS R1 and EOS R5 Mark II
We wanted to clarify some points from yesterdays report about the launch of the EOS R5 Mark II and EOS R1, which is happening this year. We have been told that the plan is to “announce” the EOS R5 Mark II and EOS R1 at the end of April or early May and have the [. canonrumors.com »
2024-2-14 11:21
Shutterstock and United Nations Launch ‘AI For Good’ Image Contest
Shutterstock has teamed up with the United Nation's AI for Good initiative to launch an artificial intelligence image contest. [Read More] petapixel.com »
2024-1-23 14:50
Apple Vision Pro Will Launch on February 2 for $3,500
Apple's hotly anticipated Vision Pro headset will arrive in stores on February 2. The Cupertino giant has also announced that preorders will commence on January 19 at 5 AM PST. [Read More] petapixel.com »
2024-1-8 17:50
Surprise: Chipfancier will launch a new 2TB CFexpresst Type A card with life time warranty
A company I never heard of before named Chipfancier will launch a new 2TB CFexpress Type A card with life time warranty. The current largest capacity card is made by Angelbird and Pergear (both 1TB). sonyalpharumors.com »
2023-12-21 16:10
OnePlus Unveils OnePlus 12 Flagship Smartphone Ahead of Global Launch
Not long after announcing its first foldable smartphone, the OnePlus Open, the company has celebrated its 10th anniversary in style, launching the OnePlus 12 in China. [Read More] petapixel.com »
2023-12-6 20:52
7Artisans teases the launch of their first AF lens in December
No idea about the specs yet. But I bet there is an E-mount version of this coming! sonyalpharumors.com »
2023-11-26 14:43
Sigma is teasing the launch of a new product on October 5. We are getting the new 70-200mm f/2.8 FE lens!
On October 5 at 9am London time Sigma will announce a new product. And I was the first to tell you ahead of time that we are likely getting a new 70-200mm f/2.8 lens for both Sony E and Leica L-mount ;) Below you can find the Japanese YouTube teaser: Stay tuned on SAR…as soon… sonyalpharumors.com »
2023-9-28 19:43
TAMRON announces the launch of 35-150mm F/2-2.8 Di III VXD
August 24, 2023, Saitama, Japan – Tamron Co. , Ltd. (President & CEO: Shogo Sakuraba), a leading manufacturer of optics for diverse applications, announces the launch of the 35-150mm F/2-2. canonrumors.com »
2023-8-24 07:28
Leica to Launch Its First Hybrid Instant Camera, FCC Filing Suggests
Leica has filed a new product with the Federal Communications Commission (FCC) that is described as a "hybrid instant camera" and sounds very similar to the Fujifilm Instax Mini Evo. [Read More] petapixel.com »
2023-6-21 18:36
Stockcam will soon launch this weird gun-style camera cage on Indiegogo!
Stockcam will soon launch this gun-style camera cage on Indiegogo. Check out their Indiegogo project descriptio and let me know if you believe this is something fun or something that is terribly stupid :) sonyalpharumors.com »
2023-6-8 17:37
Britghtin Star is teasing the launch of a new 28mm lens
Brightin Star is teasing the launch of a new 28mm lens. No idea what’s the aperture of this lens… sonyalpharumors.com »
2023-5-16 12:22
Republicans Launch Entirely AI-Generated Ad Attacking President Biden
Just hours after President Joe Biden announced his reelection campaign for 2024, Biden's primary opposition, the Republican National Committee, also known as the GOP, launched an attack ad "built entirely with AI imagery." [Read More] petapixel.com »
2023-4-27 23:21
Adorable Sloth Steals the Show by Photobombing Rocket Launch
A lovable sloth named Gerard photobombed a major rocket launch in South America when he unexpectedly appeared on the livestream. [Read More] petapixel.com »
2023-4-25 22:23
Canon Delays Launch of the Speedlite EL-5 Due to Production Issues
Canon has delayed the launch of the Speedlite EL-5 due to production issues that prevented it from being able to make enough of them. [Read More] petapixel.com »
2023-3-10 20:10
Jaw-Dropping Photos of NASA’s Historic Artemis 1 Launch
NASA's Artemis 1 blasted off into space yesterday, and the most powerful rocket in history will hopefully pave the way for a base camp on the Moon and allow humans to travel even further into the Universe. [Read More] petapixel.com »
2022-11-17 19:23
Tokina’s Trio of Compact Super-Telephoto Lenses Launch Globally
Kenko Tokina has launched an IndieGoGo campaign for its three compact super-telephoto APS-C prime lenses: the 300mm f/7.1, 600mm f/8, and 900mm f/11. [Read More] petapixel.com »
2022-11-8 19:37
Adobe to Launch a Camera App for Serious Photographers
Adobe is planning to release a new camera app aimed at more "serious" photographers who want to take their smartphone photos to the next level. [Read More] petapixel.com »
2022-9-7 19:35
Panasonic and Leica to Launch Jointly-Developed Mirrorless Camera
Panasonic will release a mirrorless camera that it will jointly develop with Leica "in about a year" that is the result of the expanded partnership the two brands signed in May. [Read More] petapixel.com »
2022-8-8 18:43
New Drone Can Launch From Underwater and Fly Hours Later
A new underwater quadcopter drone system developed by SpearUAV can launch from a submarine deep below the surface and deploy to the skies up to 24 hours later. [Read More] petapixel.com »
2022-6-11 19:54