Sony released the full Q2 financal statements. The company as a whole is doing great but in the Imaging market they report a decrease in sales. Sony writes: In the imaging market, demand has slowed in two regions: China, where government subsidies that lasted through Q1 FY25 significantly declined, and the U.
S. , primarily due to…
The post Sony financial reports: Decline in sales in USA and China first appeared on sonyalpharumors.
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JD. com released info about the current Chinese Camera market (Year 2025). It reveals just how dominant Sony has become in the interchangeable-lens camera segment. In 2025 China’s online digital camera market grew steadily. sonyalpharumors.com »
2025-07-28 16:26
On 9 May, Sony registered another new camera in China. We now have a total of two cameras that have been registered and should be announced soon: Registered on April 21: Code “WW934774” with dual band Wifi support and manufactured in China Registered on May 9: Code “WW697160” with dual band Wifi support and manufactured… The post Sony registered another camera in China: Two new cameras on the horizon! first appeared on sonyalpharumors. sonyalpharumors.com »
2025-05-12 15:48
Sony China is advertising a special event on April 25th for the 15th anniversary. For sure they are going to display the new 50-150mm f/2. 0 GM lens! – REMINDER: On April 23 at 3pm Sony will announce the new 50-150mm f/2. sonyalpharumors.com »
2025-04-22 13:45
Important note: We are not talking about politics here, but simply about the economic impact of the new tariffs on camera gear. Sony manufactures overseas and the new tariffs promise a price increase for all cameras and lenses. sonyalpharumors.com »
2025-04-03 00:14
It’s official, folks! Sony has registered a new camera with the code “WW773396” in China (source Weibo). It has dual-band Wifi support 2. 4G/5. 1GHz That means it: After registration, it usually takes up to 3-4 months for this camera to be announced. sonyalpharumors.com »
2024-12-06 17:31
Today Sony officially registered a new camera in China. It has the code “WW293541” and 5. 1GHz/2. 4GHz wireless network & Bluetooth support. I am 100% sure this is for the new ZV-E10II. sonyalpharumors.com »
2024-03-25 21:24
On various Chinese social platforms you can read about a possible Sony FX3II with 12 Megapixel Global shutter sensor coming in March. I did NOT get any confirmation about such a camera model. All I know is that the ZV-E10II is coming soon. sonyalpharumors.com »
2024-03-01 16:23
Reminder: The Amazon prime deals are now live at Amazon USA, Amazon Canada, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL. To counterbalance this action there is also a 2 day massive deal event at BHphoto and Adorama. sonyalpharumors.com »
2023-10-10 13:44
Некий китайский оптический бренд, по нашей информации, разрабатывает полнокадровый автофокусный объектив AF 85mm F1. 4 для креплений Sony E или Nikon Z. Конкретные параметры и дата выхода неизвестны, но новость мы оцениваем как высокой степени достоверности. mx-camera.ru »
2023-04-24 11:52
Некий китайский оптический бренд, по нашей информации, разрабатывает полнокадровый автофокусный объектив AF 85mm F1.4 для креплений Sony E или Nikon Z. Конкретные параметры и дата выхода неизвестны, но новость мы оцениваем как высокой степени достоверности. dphotoworld.net »
2023-04-14 12:51
Sony China have posted a very short 6-second video teasing a brand new camera for vloggers. photographyblog.com »
2020-05-19 18:30
It ain’t over folks! There is one more Sony announcement which is going to happen this or the next week already! Sony China posted that teaser that clearly hints towards a new compact camera (Maybe RX model). sonyalpharumors.com »
2017-05-29 15:53
Click on image to enlarge Just got this side by side image showing the upcoming new Sony A7V on the left and the Sony A7IV on the right. You clearly see the major difference here is the new Free-Angle Tilting 3.
Benefits and Improvements Fixes an issue where the battery level warning or “Battery exhausted.” message may still appear even after charging Fixes an issue where the camera may fail to power on after turning the power OFF during a USB streaming connection Improves the operational stability of the camera The post New firmware updates for the Sony A7cII, A7cR, ZV-E1 and ZV-E10II first appeared on sonyalpharumors.
Venus Optics is about to announced this new Laowa 35mm f/2.8 Til Shift E-mount lens. A partner for the current 55mm f/2.8 TS lens. The post First images of a new Laowa 35mm f/2.8 Tilt Shift E-mount lens! first appeared on sonyalpharumors.
You can get it now for $103 at BHphoto. It is compact on-camera TTL mini flash designed for everyday shooting. Features: Tilt head for bounce lighting Detachable body with the X5 magnetic base One IT32 body can pair with different X5 bases for cross-brand camera compatibility Small, fast to deploy, and travel-friendly The post Just announced: New Godox iT32 TTL Mini Flash with X5S Trigger Kit for Sony first appeared on sonyalpharumors.
In his latest video, The Math Photographer ran a detailed sensor comparison between four premium compact cameras: the Sony RX1R III, the Leica Q3 28 mm, the Leica Q3 43 mm, and the Fujifilm GFX100 RF.
The well known Australian Store DigiClub is teasing a big product launch on November 18.UPDATE it is for the DJI Osmo Action 6 :) – Thanks Rob! The post Something big is coming on November 18 first appeared on sonyalpharumors.