JD. com released info about the current Chinese Camera market (Year 2025). It reveals just how dominant Sony has become in the interchangeable-lens camera segment. In 2025 China’s online digital camera market grew steadily.
JD. com shared the following ranking: Sony ranked #1 in brand sales across both the interchangeable-lens camera and lens categories. The Sony Alpha…
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Sony's $25,000 Burano 8K digital motion picture camera is an absolute beast of a cinema camera. Sony has significantly improved the camera via firmware updates, and more are in the works. petapixel.com »
2025-07-01 23:06
Dclife spotted a new Sony camera registration with the code WW295750. All we learn from this is that the camera is manufactured in Thailand. Now we have a total of four recent camera registrations. sonyalpharumors.com »
2025-06-19 17:01
I can now confirm that Sony will be announcing a new E-mount camera on 21 May. Like I told you before, it will not be a new Sony A7IV successor that is coming. There are rumors that this camera has a new tilting EVF design similar to the GX9. sonyalpharumors.com »
2025-05-09 16:19
I have unconfirmed rumors from a sources about a DOUBLE Sony camera announcement: On May 7 Sony could announce a small ‘update‘ of this camera. With new LCD screen, new charging port and other minor updates. sonyalpharumors.com »
2025-05-05 22:56
Almost 10 years ago Sony announced the Rx1RII fixed-lens full frame camera. Mark Galer tested the camera to see if it still made sense to spend money on it. What amazes me is that it is still available for $3298 at BHphoto. sonyalpharumors.com »
2025-01-09 14:48
PetaPixel has just published the Camera Awards 2024, and Sony has clearly come out on top: Camera of the Year: Sony a9 III (Amazon / BHphoto) In a time where most cameras are simply iterating on existing technologies, the a9 III is the only camera in 2024 that allows photographers to capture photos that were… The post PetaPixel 2024 camera awards: Sony wins everything! first appeared on sonyalpharumors. sonyalpharumors.com »
2024-12-12 17:17
The Sony RX1 camera series was the smallest possible Full Frame fixed lens camera you could buy. Like I told you many times before…I hope Sony is developing the new successor and will release it soon! sonyalpharumors.com »
2024-08-23 16:10
On June 4, Sony registered a new camera with the code “WW751104” with the Indonesian certification authority. Normally this means that a new camera is announced within 2-3 months. This is now the second camera registered by Sony that has not yet been officially announced: On March 25 Sony registered a camera with the code… sonyalpharumors.com »
2024-06-04 22:33
I've truly taken my time to do the Phoblographer's Sony a9 III review. Others rushed it out -- and you can tell. When the Sony a9 III was released, Sony's marketing didn't do a good job of visually communicating what this camera could do for strobists. thephoblographer.com »
2024-03-04 20:00
On September 4th Sony registered a new camera model in China. This has 5. 1G (MHz) compatibility which usually means this is a mid to high end level camera. The ZV-1II for example only had a 2. 4G registration. sonyalpharumors.com »
2023-09-11 15:19
Yes, what you see here on top is really a “virtual camera” created by Sony. There is a real time generated world that appears on the screen and the camera operator can move around and see what he is recording. sonyalpharumors.com »
2023-08-11 15:16
A Chinese user on Weibo spotted the next Sony camera registration. We now have THREE codes of yet NOT announced Sony cameras: WW542541 2.4GHz/5.1GHz WW198387 2.4GHz WW694956 2.4GHz/5.1GHz (which I suppose to be the new ZV FF E-mount camera) One of them for sure is the ZV Full Frame E-mount camera which is coming in… sonyalpharumors.com »
2023-03-01 22:49
A Chinese user on Weibo spotted the next Sony camera registration. We now have THREE codes of yet NOT announced Sony cameras: WW542541 2.4GHz/5.1GHz WW198387 2.4GHz WW694956 2.4GHz/5.1GHz (which I suppose to be the new ZV FF E-mount camera) One of them for sure is the ZV Full Frame E-mount camera which is coming in… sonyalpharumors.com »
2023-03-01 22:49
If you’re wondering what new products have proven to be most popular throughout 2021, Lensrentals has you covered. As it’s done in the past, Lensrentals has published a list revealing what products released in 2021 were the most rented by photographers and cinematographers around the world. dpreview.com »
2021-12-08 22:18
The sesaon for travel photography is close by! Besides taking all the safety precautions, you'll probably want to pack some great camera gear with you. Lucky for you, we know exactly what you need if you've got a Sony camera. thephoblographer.com »
2021-11-09 08:00
Sony appears to have discontinued the a6500 camera as it has been removed from the company’s official website while distributors have also marked the camera as “no longer available.” Originally reported by Sony Alpha Rumors, the mid-range APS-C camera sat amidst Sony’s still somewhat confusing APS-C camera line and its loss reduces the total number […] petapixel.com »
2021-05-11 23:20
Editor’s Note: (Wednesday, February 17, 2021 at 11:00 AM): It appears there are multiple times being cited by Sony in various regions that don’t align with one another when accounting for timezones. dpreview.com »
2021-02-17 17:39
Over the past 24 hours, images and details of a forthcoming Sony cinema camera have leaked, showing off what appears to be a compact cinema camera called the FX3 (ILME-FX3). Little information is available at this time. dpreview.com »
2021-02-11 22:00
Sony has teased the launch of a new camera set to be announced on January 26 at 7 AM Pacific Time. No details other than the timing of the announcement have been revealed, but rumors claim it to be a new a9 series camera. petapixel.com »
2021-01-21 19:34
Photo: Dan Bracaglia We were being out-paced by a semi-truck on a dirt road off an Idaho interstate in a mad gambit to skip an hour's worth of stop-and-go traffic. As the 18-wheeler rounded a corner far ahead of us, leaving our sight, I felt a bit of humility. dpreview.com »
2020-12-31 21:00
Pick it up, and the Sony a7c will trigger a feeling. It's bound to feel like a Mamiya 6 or Mamiya 7 rangefinder camera. You'll be pleasantly surprised if you're a rangefinder-style camera lover the way I am. thephoblographer.com »
2020-09-15 07:00
How does a sub $1,000 Full Frame camera from Sony sound to you? Does it sound like the camera of your dreams? If so, you might be interested to hear that Sony might be getting ready to announce such a camera within the next two weeks. thephoblographer.com »
2020-06-23 01:00
Yes, I'm not kidding about the title. There was a point during this while review where the Sony RX100 VII felt so incredibly awkward in my hands that I really wanted to throw it in the ocean. I have modest hands at best, and there is just so much that makes me believe that this camera was designed for people with the smallest hands possible. thephoblographer.com »
2020-06-09 07:00
Last week, Sony unveiled the FX9. While we were able to get a brief look at the camera in the product shots, our friends over at Cinema5D have gone hands-on with the full-frame E-mount camera. Throughout the 14-minute video, Nino Leitner of Cinema5D covers nearly every component of the camera. dpreview.com »
2019-09-16 17:01
The new Sony RX100 VII achieves new levels of performance in a compact camera by utilising technologies developed for Sony’s full-frame mirrorless camera, the Alpha 9. photographyblog.com »
2019-07-25 17:00
Intro The Sony a7R IV is the company's fourth-generation ultra-high-resolution full-frame mirrorless camera. It's built around a new 61MP back-side illuminated CMOS sensor. It's the first new sensor in an 'R' camera since 2015. dpreview.com »
2019-07-17 05:47
These camera deal from Canon, Nikon and Sony all expire on June 1st, so if you have been thinking about picking up a new camera with a huge discount you need to hurry. Act now and you'll be able to save $300 on the Mirrorless Canon M50 with lens. thephoblographer.com »
2019-05-22 01:00
$(document). ready(function() { SampleGalleryV2({"containerId":"embeddedSampleGallery_4361068136","galleryId":"4361068136","isEmbeddedWidget":true,"selectedImageIndex":0,"isMobile":false}) }); Sony has announced the a6400, an updated 24. dpreview.com »
2019-01-15 21:51
New camera rumours are a funny old thing. They start with some wild suggestions that often prove to be well wild of the mark, but as the anticipated launch date approaches, these rumours filter down and are typically very close to what eventually appears on launch day. digitalrev.com »
2019-01-04 03:00
In the midst of the big Black Friday event we got some quite major news and some of you might have missed them. So here is the recap: 1) Sony A7000: Sony officially registered a new E-mount mirrorless camera in Asia. sonyalpharumors.com »
2018-11-26 16:22
Sony’s latest premium point-and-shoot covers a huge focal range in a compact package, and will surely fit the needs of street photographers looking to be as unobtrusive as possible. During the camera's announcement day, we had some time to walk around and play with the camera. So far, it seems a bit hit or miss. thephoblographer.com »
2018-06-06 15:57
Well this is big news: James Camera will use the Sony Venice Cinema Camera (PL or E-mount version) to shoot their new Avatar Sequels. Here is the press text: – James Cameron’s Lightstorm Entertainment to Shoot AVATAR SEQUELS on Sony’s VENICE Camera New CineAlta Motion Picture System Chosen for Principal Photography on all-Sony Imaging Production; Unique […] The post James Cameron To Shoot Avatar Sequels On Sony VENICE Camera System! appeared first on sonyalpharumors. sonyalpharumors.com »
2018-06-02 00:55
This post has been updated. Sony has announced enhancements for the Venice Cinema Camera (this camera comes in native E-mount too). This is the official press text via Alphauniverse: — At the CineGearExpo in Los Angeles, Sony has announced new enhancements for the VENICE camera system. sonyalpharumors.com »
2018-06-01 21:57
Sony released their mid-term strategy paper (sony. net/SonyInfo/IR/library/presen/irday/). And Sony’s goal is to become “the top brand in the overall camera market” by 2021. It’s unclear how we should define “top brand”. sonyalpharumors.com »
2018-05-22 15:39
The Japanese Camera Journal Press Club announced the winners of their yearly camera/lens awards. And the Sony A9 has been chosen as the best “Camera of The Year”. Sony A9 at . The post Sony A9 gets the award as best “Camera of The Year” in Japan appeared first on sonyalpharumors. sonyalpharumors.com »
2018-05-21 12:00
LEX is a new prototype open source film camera that features a E-mount, allowing Sony photographers to use their existing collection of lenses. sonyalpharumors reports that the camera is the creation of one man named Alexander Gee who wanted to be able to use all the high-end glass being made for Sony’s digital cameras these […] petapixel.com »
2018-04-24 18:33
First a weird note: Amazon lists the action camera in the system camera category. According to Amazon system camera sales ranking (Click here) the A7rIII is best Sony selling camera. And as usual also the A6000 sales are very strong. sonyalpharumors.com »
2018-01-12 21:18
This has yet nothing to do with the regular Alpha news. But it’s still interesting to see what Sony sensor can achieve nowadays. Technologyreview writes: The new $90 IMX324 has an effective resolution of only 7. sonyalpharumors.com »
2017-11-06 13:35
The camera will be available for preorder from September 5 at BHphoto and Adorama. The previously posted rumor was correct and Sony indeed announced a new RX camera today: The new Sony RX0 is an ultra compact and waterproof camera. sonyalpharumors.com »
2017-08-31 14:58
Sony published the full RX0 spec list. The press text can be read on my previous post. This is basically an ideal camera to be used as part of a full-scale multi-camera system. The camera will be available for preorder from September 5 at BHphoto: These are all the accessories: The post Full specs of the new Sony RX0 ultra-compact camera appeared first on sonyalpharumors. sonyalpharumors.com »
2017-08-31 14:40
It’s often the case that major launches are preceded by a whirlwind of rumours stating features and specifications that may or may not appear. Luckily though, Sony has done the decent thing and posted on their website about an exciting new camera launch so there’s no need for rumours. digitalrev.com »
2017-06-05 03:00
It’s often the case that major launches are preceded by a whirlwind of rumours stating features and specifications that may or may not appear. Luckily though, Sony has done the decent thing and posted on their website about an exciting new camera launch so there’s no need for rumours. digitalrev.com »
2017-06-05 03:00
Introduction Sony's looking to storm the sports photography market with its new a9 mirrorless camera. When I started shooting sports for college publications, I was stuck working with 3 fps. dpreview.com »
2017-04-23 13:00
If you're a Sony camera user, then I'm positive you're aware of how terrible the Sony camera battery life is at any given point. Surely, it's nothing like a DSLR or any of the other mirrorless camera manufacturers. thephoblographer.com »
2017-03-02 02:02
Sony camera users have known for a long time now that the battery life on their cameras tends to be pretty bad overall. This is especially the case with their mirrorless camera lineup. If you're using your Sony camera professionally, then you're going to need to bring a lot of batteries with you to a gig if it's a day long event. But if it's a quicker gig, then it does the job. thephoblographer.com »
2017-02-27 14:02
$(document). ready(function() { SampleGalleryV2({"containerId":"embeddedSampleGallery_3336540306","galleryId":"3336540306","isEmbeddedWidget":true,"standalone":false,"selectedImageIndex":0,"startInCommentsView":false,"isMobile":false}) }); The Xperia XZ is the top-of-the-line model in Sony's Xperia X series and comes with some of the latest technologies implemented in its camera module. dpreview.com »
2016-11-25 15:00
Press text: The new 6500NY cage by LockCircle is designed to fit like a glove around the incredibly compact Sony a6500 4K camera, featuring the exclusive LockCircle “Asymmetrical Design Approach” for right hand camera grabbing/control with the original camera ergonomic feeling. sonyalpharumors.com »
2016-10-30 12:13
When the A6500 was first announced, I wrote briefly about my bewilderment at Sony’s release strategy. The camera was released only eight months after its predecessor – the a6300 – presumably in hopes of halting growing momentum from their competitors in the mirrorless market. digitalrev.com »
2016-10-28 03:00
Jeff Remas was ready to buy the new Sony A99II but changed his mind after a conversation with a Sony manager. Jeff needs a camera with dual card slot and the Sony manager told him that such a camera is on Sony’s roadmap. sonyalpharumors.com »
2016-10-27 14:58
Godox launched the new compact flashes for Sony cameras: Godox iT20 at BHphoto and Amazon. Godox iT22 at BHphoto and Amazon. Godox Magnetic Attachment Kit for iT20, iT22, iM20 & iM22 at BHphoto and Amazon.
It took Sony 10 years to deliver a successor to the RX1R II. The changes may seem minor—but they matter. The clever (and maybe gimmicky?) pop-up EVF is gone. So is the tilting LCD, sadly. Sony kept the same lens and still didn’t add IBIS.
Right now twelve Sony RX1r III cameras are in Stock at Amazon US (Click here). A couple of days ago Sony Japan said that Japanese shipments of the Sony RX1rIII will experience some delays because of higher than expected demand.
Smallrig announced a new Mount Plate for AirTag for Sony cameras you can preorder at BHphoto, Amazon US&EU and Smallrig store. There is also a version that supports both AirTag and SmartTag2 again at BHphoto, Amazon US&EU and Smallrig store.
Newly published Tamron patents do disclose the design of some rather unique zoom lenses like the: 40-500mm f/4. 5-8. 2 50-600mm f/4. 5-8. 2 These would be some massive big lenses! – via Asobinet The post New Tamron patent discloses the design of the “40-500mm f/4.
Dpreview tested the new Sony RX1rIII and concluded: Although camera lenses have some distortion, correction is not necessary. Distortion correction is applied to JPEG files, but not to RAW files.