Earlier today, Olympus announced their new OMD EM5 Mk III camera with a fair amount of new tech. There's also some recycled tech inside that comes from their higher-end cameras. There are some of you out there that will deny Olympus and Micro Four Thirds their rights to the camera market, but I'd disagree with you.
They're often tied with Fujifilm for having some of the best ergonomics and I simply think that the way that you approach shooting them is completely different. In the same way that you think about a Leica M or the Leica SL's use in a different wavelength than you do with other camera makers you should do the same with Olympus. While our entire industry embraces the philosophy of always shooting in RAW and editing later, I've gone against that philosophy for a while. Instead, I opted to get it right in-camera as much as possible. We shouldn't be using post-production as a crutch. To that end, embracing the unique tech inside of Olympus cameras I think is worthwhile. Finally, all of this could have been better emphasized with a beautiful, revamped Olympus Pen F camera. . thephoblographer.com
2019-10-17 13:00
