Sony just launched another discount on the Sony As7III at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton, WexUK. And if you own (or plan to buy the camera) today we have good news for you.
The new 5. 0 firmware update brings a ton of new useful features: Benefits and Improvements Adapts the display layout of…
The post Big Sony A7s III firmware update 5. 0 released first appeared on sonyalpharumors.
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Sony released the new firmware update for the Sony A7IV: Benefits and Improvements Fixes an issue where some products were unable to update to Ver. 6. 00, as well as an issue where products that successfully updated to Ver. sonyalpharumors.com »
2026-01-16 10:12
When you use DPReview links to buy products, the site may earn a commission. Photo: Richard Butler Sony has released a firmware update that brings its Content Authenticity Solution to the a7 IV. dpreview.com »
2025-03-06 22:07
There is a new firmware update here:sony. com/electronics/support/e-mount-body-ilce-7-series/ilce-7m4/software/00288929 Benefits and Improvements Supports the Write Digital Signature function for still images as part of Sony’s Camera Authenticity Solution Installation of a paid license is required for use. sonyalpharumors.com »
2025-03-04 11:03
Sony has released a major firmware update for the flagship Alpha A9 mirrorless camera. photographyblog.com »
2019-03-26 11:00
Sony released the new Sony A9 5.0 firmware update brochure. The update will be released next month! Click on the images to enlarge – Thanks Fred! The post Sony a9 Ver 5.0 – Firmware update presentation file appeared first on sonyalpharumors. sonyalpharumors.com »
2019-02-14 20:21
Sony issued a new firmware update for the Sony A9 with the following benefits: Support of “SEL400F28GM” Adds a [Silent priority] option to the [Aperture Drive in AF] setting in the menu. sonyalpharumors.com »
2018-09-11 09:16
UPDATE: Sony press conference is at 5:00 pm PST (Las Vegas time). And I will embed the live stream here on SAR! So far I got NO reliable info about a possible Alpha camera announcement. All we know for sure so far is that Sony had a new camera code registered in Asia. sonyalpharumors.com »
2018-01-08 09:41
Benefits and improvements from the latest update Solves cases where the ‘Set File Name’ function does not work properly Improves overall camera stability Download at Sony Australia, Sony Support. sonyalpharumors.com »
2017-12-11 10:40
Sony issued a new 70-200mm GM firmware update at Sony support and Sony Australia. This update (version 04) resolves an issue where some products may not operate properly after updating to version 03. sonyalpharumors.com »
2017-11-04 06:43
This is the live stream of the Sony event in NYC. They will show the new Sony A7rIII and the new 24-105mm lens. UPDATE: Now over. Join our new Sony a7rIII group if you plan to own this camera! Preorders (Preorder start October 26 at 10am NYC time): A7rIII at Amazon, Bhphoto, Adorama. sonyalpharumors.com »
2017-10-25 14:40
The two GM zoom lenses got a new firmware update which “Improves continuous autofocus (AF-C) performance while zooming in when attached to ILCE-9“. 70-200mm firmware update at Sony support and Sony Australia. sonyalpharumors.com »
2017-10-19 11:28
Sony just issued the new firmware update 1. 10 for the Sony A9. You can download it at Sony Australia and within minutes at Sony Support. Those are the improvements: Supports “Eye AF” function for A-mount lenses via the LA-EA3 mount adapter (This function is only for A-mount lenses which can adapt to 8 or 10 […] The post Sony releases new firmware update for the Sony A9. sonyalpharumors.com »
2017-09-27 11:04
Sony removed the download of the new FS5 4. 0 firmware. Cinema5D got an email from Sony explaining why they had to remove the firmware update: Sony has temporarily suspended the new firmware updates for PXW-FS5 and PXW-Z150 due to a minor issue found during testing within the HDR function in the Picture Profile menu. sonyalpharumors.com »
2017-07-29 12:49
Sony have issued a firmware upgrade for the new Sony A9 full-frame compact system camera.
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photographyblog.com »2017-06-13 18:00
UPDATE: Two trusted sources told me that Sony will announce “something” within hours! Probably between 3-4pm London time. Therefore …. stay tuned folks! Now, this I just got from a completely anonymous source. sonyalpharumors.com »
2017-04-19 12:49
Sony issued a new firmware 1. 01 for the Sony A6500 for Windows and Mac. The improvements are Improves a condition where the camera will not power-on after making certain setting changes Improves overall stability of the camera A6500 store links: UPDATE: Also the RX100V got a firmware update: with the same A6500 improvements. sonyalpharumors.com »
2017-01-25 07:46
Sony released a new firmware update for the Sony A7II (Download it here). Improvements over version 3. 20: Improves a condition that occurs with system software version 3. 20 where, when using the Flash, the amount of light at the edge of the image is insufficient. sonyalpharumors.com »
2016-11-22 15:53
SAR reader Abigail sent me this: I spoke with a Sony Rep. @ photokina yesterday. I asked if he could give any insights regarding the Sony A7x systems. He said “In a month there will be a new firmware update that redesigns the menu system. sonyalpharumors.com »
2016-09-30 12:38
Somebody is sending this image of an alleged FX3II to all websites. The other website posted this as a serious “rumor” and I am here to say I am skeptical about this. Alleged (and likely not true) Sony FX3II specs going around the web: Same 33MP partially stacked sensor of the Sony A7V 4k60p and… The post Probably fake FX3II specs making it’s rounds on the web first appeared on sonyalpharumors.
Product Features: Tamron 35-100mm F/2. 8 Di III VXD Fast standard zoom lens with a constant F/2. 8 aperture from 35–100mm Exceptionally compact and lightweight design – ideal for travel and everyday use High image quality and smooth bokeh for natural portraits Fast, precise VXD autofocus for spontaneous and authentic shots Excellent close-up capabilities – ideal for… The post One more Tamron 35-100mm f/2.
Here are three new Kickstarter projects: Travel Sling photography bag on Kickstarter (Click here). Scharge portable 300W battery on Kickstarter (Click here). Portable Solid-State Battery on Kickstarter (Click here).
Songraw’s new lenses have significant weight reduction, numerous optimizations, and a titanium gray lens body. The lenses will be available sometimes in 2026 and replace the current lenses you can find on their Amazon store.
You can now preorder them for $125 each at 7Artisans store, Amazon and BHphoto. The post Announced and available for preorder: New 7Artisans lightweight f/1.8 APS-C E lenses first appeared on sonyalpharumors.
Great news, everyone! Sony has just registered a new camera in China. The code is “WW847606” and this is what we’ve learned from the information shared by Sony: The camera has the same Wifi 6 tech of the Sony A7V It’s made in Japan where only high end cameras like the Sony A1II, Sony A9III,… The post Confirmed: New Sony high end camera is coming soon! first appeared on sonyalpharumors.
Tamron has published its full 2025 financial report. Sales and forecasts are down, but Tamron still plans to launch 10 lenses in 2026. However, it is important to note that this number includes several versions of the same lens with different mounts.