Apple just released this 1-minute video that offers a short and sweet behind-the-scenes explanation of how the company created the Portrait Lighting feature found in the latest iPhones. Apple says it started out by studying the art of portraiture through the history of art, from paintings to photographs. After doing that research, the company then […]
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Marques Brownlee was given an inside look at how Apple torture tests its iPhones and other products in its labs, ranging from IP testing, shaking, and dropping. [Read More] petapixel.com »
2024-05-30 21:02
The Apple Vision Pro is many things, not the least of which is that it is an incredible piece of technology. Whether people love it or hate it, or most commonly just don't want to spend $3,500 on it, nearly everyone agrees that Apple pulled off some amazing technical achievements with the headset. [Read More] petapixel.com »
2024-04-01 17:14
Apple latest “Welcome Home” advertisement for the HomePod shows a woman dancing through an apartment that endlessly stretches in various directions. It may look like a project done with CGI, but it was actually painstakingly created through practical effects. petapixel.com »
2018-03-26 18:13
Arif Jawad's street photography caught the eye of Apple leading to his first international photo assignment. The post How a Photographer Shot an Apple Ad Campaign on an iPhone 7 appeared first on 500px ISO. iso.500px.com »
2017-04-04 21:37
“Goodbye Apple, hello Windows. ” It’s a phrase many a photographer is considering these days, but if you’re afraid to make the jump, have no fear. Photographer Trey Ratcliff has already done it, and he says the water’s fine. petapixel.com »
2017-03-15 23:45
Software company Glass Imaging develops incredible technology that dramatically improves image quality, especially when dealing with small image sensors and lenses like those featured in smartphones.
Nikon applied for a revised patent in Japan for a hybrid image sensor design the company has worked on since at least 2016.
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At PetaPixel, we've been covering generative AI advancements pretty heavily over the last two years for two major reasons. One, the technology is becoming inextricably linked to the software we use to edit photos, and two, it simultaneously represents an existential threat to the art of photography. [Read More]
Not the first brand you think of when it comes to innovation in photography, Samyang has recently announced the first-ever optical exchange autofocus lens. The Remaster Slim lens they've launched is unique in the way it's designed, and it allows you to swap out the central optical elements as desired.
Scientific and technological ideas can sound outlandish until they suddenly aren't. Many things people take for granted today were once considered impossible. However, nearly a decade after being revealed, the $100 million Breakthrough Starshot interstellar space project still seems more like a pipe dream than anything else. [Read More]
About a week ago, I caved in and decided to spring for one of those huge, high-power USB-C power delivery hubs that have sprung up in the past couple of years. [Read More]
Stock photo and video agency Shutterstock has announced a new multi-year partnership with Reka, an AI company. Like its relationships with Meta, Alphabet, Amazon, Apple, and OpenAI, Shutterstock is licensing its data for Reka to train AI models. [Read More]