Apple latest “Welcome Home” advertisement for the HomePod shows a woman dancing through an apartment that endlessly stretches in various directions. It may look like a project done with CGI, but it was actually painstakingly created through practical effects.
AdWeek shared the 7-minute video above showing a behind-the-scenes look at how director Spike Jonze created […]. petapixel.com
Marques Brownlee was given an inside look at how Apple torture tests its iPhones and other products in its labs, ranging from IP testing, shaking, and dropping. [Read More] petapixel.com »
2024-05-30 21:02
The Apple Vision Pro is many things, not the least of which is that it is an incredible piece of technology. Whether people love it or hate it, or most commonly just don't want to spend $3,500 on it, nearly everyone agrees that Apple pulled off some amazing technical achievements with the headset. [Read More] petapixel.com »
2024-04-01 17:14
Apple just released this 1-minute video that offers a short and sweet behind-the-scenes explanation of how the company created the Portrait Lighting feature found in the latest iPhones. Apple says it started out by studying the art of portraiture through the history of art, from paintings to photographs. After doing that research, the company then […] petapixel.com »
2018-02-23 20:26
Arif Jawad's street photography caught the eye of Apple leading to his first international photo assignment. The post How a Photographer Shot an Apple Ad Campaign on an iPhone 7 appeared first on 500px ISO. iso.500px.com »
2017-04-04 21:37
“Goodbye Apple, hello Windows. ” It’s a phrase many a photographer is considering these days, but if you’re afraid to make the jump, have no fear. Photographer Trey Ratcliff has already done it, and he says the water’s fine. petapixel.com »
2017-03-15 23:45