Sony talks about the future of the Alpha business: New sensors coming and more “innovative” lenses!

Sony published a new corporate report that is highly interesting 1) New sensor tech is coming! Sony has made it clear that it is currently working on a newly commissioned advanced process technology.

This will enable the production of the new multi-layer stacking (three layers). In addition, the global shutter sensor technology for mirrorless cameras…

The post Sony talks about the future of the Alpha business: New sensors coming and more “innovative” lenses! first appeared on sonyalpharumors.

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sony coming

2025-9-26 16:11

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Ôîòî: petapixel.com

Real-Time Animal Eye AF is Coming to Sony’s RX10 IV via Firmware Update

If you thought Sony was limiting its best autofocus improvements to the mirrorless alpha lineup of cameras, you’ll be pleasantly surprised by today’s news. Sony has revealed that it will be adding real-time Animal Eye AF and other improvements to the popular RX10 IV superzoom as well, via a free firmware update coming later this […] petapixel.com »

2019-10-29 00:30

Reports Indicate Beefier Sony Full Frame Mirrorless Coming in 2017

There have been reports that Sony plans to release a higher end 'true pro' level mirrorless full frame camera for some time now, going back at least a year and a half or so. The general consensus of these reports centered around the naming of this newer camera being called something along the lines of an A9, to signify the unit being a class above the current crop of A7 series bodies. thephoblographer.com »

2016-11-19 01:07

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Today only: $520 off on the Samyang 35-150mm f/2.0-2.8 FE lens

today only you save big on many items sold on BHphotos Dealzone: $520 off on the Samyang 35-150mm f/2. 0-2. 8 FE lens $100 off on the Samsung 2TB portable SSD $200 off on the Benro Pro Carbon tripod New cool deals for Sony shooters: $700 off on the Sony A7IV sold by BHphoto, Amazon, Adorama.

Just announced: new Tamron 25-200mm FE lens!

You can now preorder the new Tamron 25-200mm FE lens at BHphoto (Click here). Press text on Explora. UPDATE: Also now available for preorder at FotoErhardt, WexUK. The post Just announced: new Tamron 25-200mm FE lens! first appeared on sonyalpharumors.

Just announced: new Viltrox AF 85mm f/2.0 EVO FE lens!

You can preorder it at BHphoto, Amazon, Viltrox worldwide store. For SonyAlphaBlog this is the best 85mm lens he ever tested! The post Just announced: new Viltrox AF 85mm f/2.0 EVO FE lens! first appeared on sonyalpharumors.

Just released: New On1 PhotoRAW 2026

You can finally get the new On1 PhotoRAW 2026 (Click here). Here is a video showing what’s new:

The post Just released: New On1 PhotoRAW 2026 first appeared on sonyalpharumors.