"Well first off, you have to create work that you think people are going to want to steal," that's what the former event B&H Photo Event Space Director David Brommer had told me to say to customers when I used to deliver talks in the event space during my time employed by the company's offices.

We've even written about it. At the time, this worked well enough. At the time, it was a question mostly asked by amateurs with barely any sense of a portfolio. Today, photographers point to their Instagram as a portfolio without any understanding of how to curate images -- and that means that they've just been treating their work as the c-word. That C-word is one that I hate to say and to write: content. Today, Generative AI has scoured the web and consumed it all with the intent of creating imagery that people are asking for. Now, it's so good that it's tough for even Americans to sometimes figure out the difference between what's real and what's not. We saw that happen during the US election recently -- and when I asked some of the experts about the future of photography, I got the sense that they were essentially shrugging their shoulders. And in a way, it felt like they were all but saying, "We're screwed. ". thephoblographer.com

2025-5-19 13:00