Just yesterday, Profoto announced a major upgrade in compatibility with Sony cameras. The announcement focuses on the Sony a9 III, the first camera primarily meant for still photography with a global shutter unit.
Obviously, it's designed for professional photographers, sports, journalists, wildlife, etc. A lot of the current generations of creators out there might use this camera with LEDs and not really go into the actual creation process in-camera. And it's hard to blame them -- Sony is all about providing the cleanest plate possible so that you can try to craft your own masterpiece in your post-production kitchen. But lots of the photographers who actually know what they're doing with cameras (yes, I'll be divisive here) know just what a good strobe can do for them that constant lights can't do. It has to do with high speed sync. But most importantly, the Sony a9 III does things that no other camera can do. . thephoblographer.com
2025-5-24 22:00
