Canon and Nikon are absolutely doing what they can to win back customers after slowly losing ground to both Sony and Fujifilm over the years. While the latter two have been doing all that they can to gain market share and continue to push forward, we can say with absolute certainty that Canon and Nikon have done little to nothing to give customers what they want and to adapt with the times.
It's taken too long; and while I'm sure that Canon and Nikon are going to do what they can to try to get customers back, I genuinely do wonder if we really should go back. . thephoblographer.com