If you were to look back at some of the quintessential lens options for the Sony Alpha lineup of lenses, then you're sure to figure that the company would have updated their 35mm f1. 4 by now; but they haven't.
Sony has a fantastic 50mm f1. 4 lens for their Alpha lineup of cameras and considering that the A99 II is such a blow-me-away great camera, it would make a whole lot of sense that they updated their 35mm for the wedding and photojournalism crowd. . thephoblographer.com
When Sony first entered the Full Frame Mirrorless market, one of their biggest pain points was their then-lackluster lens lineup when compared to industry veterans like Canon and Nikon. Fast forward to today, Sony now has 30 lenses available for their Full Frame E-Mount cameras, while Canon and Nikon are playing catch up with their mirrorless lens offerings. thephoblographer.com »
2019-12-22 08:00
For true sports and wildlife photographers wanting to use the Sony mirrorless system there was always one really big – glaring, really – hole in their lens ecosystem still, hast super-telephoto prime lenses for shooting sports and wildlife from a distance. thephoblographer.com »
2018-06-27 19:54
The latest photo gadget to launch on Kickstarter promises to give Sony owners a better way to control their cameras: from their smartphones. Arsenal is a hardware device that sits atop your camera. sonyalpharumors.com »
2017-05-24 06:01
What do we mean by Semi-Pro? Within this category, you'll find some of the most capable cameras the industry has to offer. The Semi-Pro name doesn't indicate that they're below the consideration of professionals, though. dpreview.com »
2017-05-20 00:52
Chris and Jordan from TheCameraStoreTV flew to Thailand to see the Sony factory. And that’s the video where they talk about what they have seen and learned. They also talk about the two new FE lenses. sonyalpharumors.com »
2017-03-19 16:09
In this video the BBC explains what cameras they used the past decades to record their Planet Erth series. And from minute 5 you can see how the Sony A7s played an important role for them! Sony A7sII at . sonyalpharumors.com »
2017-03-15 13:23
Remember Sony’s crazy smartphone image sensor we told you about earlier this month? Well that sensor, which can shoot up to an insane 1,000fps in HD, is already making an appearance in Sony’s latest flagship smartphones. petapixel.com »
2017-02-27 22:17
SAR reader “Slavic” noticed that Sony removed the Zeiss 85mm f/1. 4 A-mount lens from their official Sony A-mount lens list (Click here). Usually some kind of changes do happen there if new lenses are about to be announced soon. sonyalpharumors.com »
2016-11-16 23:37
What do we mean by Semi-Pro? Within this category, you'll find some of the most capable cameras the industry has to offer. The Semi-Pro name doesn't indicate that they're below the consideration of professionals, though. dpreview.com »
2016-11-15 19:52
What do we mean by Semi-Pro? Within this category, you'll find some of the most capable cameras the industry has to offer. The Semi-Pro name doesn't indicate that they're below the consideration of professionals, though. dpreview.com »
2016-11-15 19:52
The Sony a7c II is a small camera with quite a bit of technology inside. It's truly better than the Sony a7 IV which it's based on in several ways. This is thanks to the AI processing chip inside that gives it a lot of superpowers that some of Sony's other camears have.
The Sony 55mm f1. 8 FE is one of the system's most unique lenses. It's small, lightweight, weather resistant, sharp, fast to focus, and delivers in ways that so many other lenses lack. We love it, and years ago, I purchased one to keep in my stable of Sony gear.
Every time I picked up the Hasselblad 907x CFV 100C, I heard a song in my head: "He'll Have to Go" by Jim Reeves. My earliest memories of it are of my parents slowly dancing together in the living room within our small Queens apartment.
"I hope it's not just another rendition of the Sigma lens," I told the Phoblographer's Panasonic reps on the last day before my holiday staycation. They assured me that the team went to Panasonic Lumix's engineers and said the same thing to them.
I know it sounds crazy to do, but I strongly believe that if Fujifilm remake the 35mm f1. 4, 18mm f2, and 50mm f2. 4 Macro lens to give them weather resistance and the same optics, that they would sell out like tickets at a Taylor Swift concert.
Years ago, the idea of protective UV filters on a camera lens was phased out. Photographers needed them when film was dominant to cut down on optical issues. We needed them in early digital for similar reasons and also for the protection of your lenses.
For years, we asked Fujifilm for third-party support. And now, we've got it. While we're not sure if Viltrox and Fujifilm do indeed work together, the Viltrox 27mm f1. 2 PRO might as well be a Fujifilm lens.