Canon Europe confirms its focus is on RF, not EF lenses unless the ‘market demand[s] it’

Canon Europe confirms its focus is on RF, not EF lenses unless the ‘market demand[s] it’
ÔÎÒÎ: dpreview.com

Although Canon’s flagship 1DX Mark III DSLR is still on the horizon, it seems as though Canon has stopped research and development efforts for new EF lenses. In an interview with Digital Camera World, Canon Europe pro product marketing senior manager, Richard Shepherd, said that while Canon will continue to support EF lenses, the plan is to focus on RF lenses, unless the ‘market demand[s] it.

’ Below is the full quote, shared by Digital Camera World:

'As you know, last year we launched the RF mount and EOS R system […] To date we’ve launched ten critically acclaimed lenses, and as it’s a new system we plan to continue this, launching more RF lenses while still fully supporting the EF lens system. And of course, should the market demand it, we are ready to create new EF lenses. But for now, our focus is on RF. '

While this is the first time we’ve seen detailed confirmation about Canon ceasing development of new EF lenses, it shouldn’t come as a surprise. Canon’s EF mount was released 33 years ago when it replaced the FD mount in 1987. Since then, we’ve seen the rise of digital cameras, the fall of point-and-shoot cameras and now the rise of mirrorless cameras. Canon’s RF system is clearly the future for the company and as such it makes sense Canon would be more interested in investing its capital looking forward rather than behind.

As of October 12, 2017, Canon said it had surpassed production of more than 130 million EF-series interchangeable lenses—just shy of four million per year since the mount’s inception. The number has inevitably gone up by millions since and you can count on sales continuing for many years to come, even long after production has stopped.

.

canon lenses mount system

2020-1-9 02:02

canon lenses → Ðåçóëüòàòîâ: 120 / canon lenses - ôîòî


Canon has registered two unreleased lenses with certification agencies

Canon has registered two new lenses with Russian certification authorities. Back in October within their third-quarter financials, Canon did mention two more RF mount lenses Read more... The post Canon has registered two unreleased lenses with certification agencies appeared first on Canon Rumors - Your best source for Canon rumors, leaks and gossip. canonrumors.com »

2021-12-25 19:48

Under $600: These Canon EF Mount Lenses are Stellar

One of the great things about the Canon platform is that there are dozens of EF Mount lenses that are incredibly affordable; they're solid performers too. If you have recently joined team Canon, or have been using their cameras for a while and need to expand your lens collection, but need to do it on the cheap, these EF Mount Canon lenses might be just what you're looking for. thephoblographer.com »

2019-05-10 07:00

Under $600: These Canon EF Mount Lenses Are Stellar

One of the great things about the Canon platform is that there are dozens of EF Mount lenses that are incredibly affordable; they're solid performers too. If you have recently joined team Canon, or have been using their cameras for a while and need to expand your lens collection, but need to do it on the cheap, these EF Mount Canon lenses might be just what you're looking for. thephoblographer.com »

2019-05-10 07:00