Canon Wins at the Superbowl

Canon Wins at the Superbowl
ÔÎÒÎ: digitalrev.com

As over 100 million people from all over the globe tuned in to watch the Philadelphia Eagles throw, run and tackle their way to victory against the New England Patriots in America’s most popular sporting event, there was also a small army of photographers doing battle at the edge of the turf.

However, in the hussle of interceptions and sacks, it seems that it was Canon who scored the most touchdowns in the battle of the brands, as figures just released suggests most photographers were using the white L lenses of Canon, rather than those from rivals.

Reports estimate 80% of DSLRs and lenses used at the Superbowl were Canon!

In fact, a press release from Canon estimates that a whopping 80 percent of all photographers in the Minnesota stadium on Superbowl night were using Canon lenses and DSLRs.

To back up the estimate, Canon released an image showing a consecutive line-up of professional photographers using the white lenses. Take a closer look at the image and it appears all the photographers are using DSLRs from Canon’s full-frame 1DX range – the current Mark II model can shoot at 14 frames per second. What’s more, the brand’s HD broadcast lenses were also used in filming the event and Canon had a presence from its Canon Professional Services (CPS) in the stadium too.

Popular with sports photographers, the full-frame 20-megapixel 1DX MkII can shoot 14 Frames Per Second and 4K at 60p

The apparent thumbs up for Canon gear from the pro sports shooters came as Canon was announced as the world's biggest-selling brand of both full-frame and APS-C sensor DSLRs for the 14th year running.

So, will Nikon and Sony strike back at the forthcoming Winter Olympics in Pyeongchang, South Korea, or have Canon got the action photography game already won?

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2018-2-9 03:00

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