"Oh dear. " is what I literally said to myself while sick in bed at the W Hotel when Sony announced the Sony a7 III. My expression came from watching Sally Watson's Live Stream was more of a commentary on the fact that Sony is calling the Sony a7 III the "Basic" camera.
Basic, to me, has never been a really great thing. When I hear the word Basic, I think about some of the worst things that have come about from our society: Bud Light, Instagram stories where you always have cat ears on your head, the Bachelor, tech bros who want to treat chickens well so that they can jack the price up on their eggs, and McDonalds when you're not piss drunk. Nonetheless, I was very happy to try the camera even though I went into it with treating it almost like Sony's version of a full frame Canon Rebel DSLR. In hindsight, I was mistaken to do this; it's still far better than the Canon 6D Mk II in every way. Sony's strategy of bringing features from the Sony a9 and Sony a7r III down to a simplified and more bareboned device is a great one that enables them to keep the price point down pretty well. . thephoblographer.com