Sony just debuted two new full-frame E-mount zoom lenses—one ultra lightweight, one premium. The 12-24mm f/4 G ultra-wide angle zoom falls into the former category, while the fast 16-35mm f/2. 8 GM joins Sony’s line of high-end G-Master lenses for pixel peeping sharpness fiends.
Both lenses break new ground for Sony’s FE mount lineup. The 12-24mm […]. petapixel.com
Sony’s E-mount lineup is one of the most comprehensive and versatile camera ecosystems available, catering to both enthusiasts and professionals. However, there are still some gaps and areas for potential innovation that could strengthen the lineup even further. sonyalpharumors.com »
2024-12-04 16:45
With the debut of the Sony 28-70mm f/2 GM lens this week, Sony now has 56 full-frame lenses and 77 total E-mount lenses. That is a lot of lenses -- by far the most among all full-frame camera systems and as the 28-70mm f/2 shows, Sony is finally free to experiment more. [Read More] petapixel.com »
2024-11-24 16:00
The Sony a7c II is a small camera with quite a bit of technology inside. It's truly better than the Sony a7 IV which it's based on in several ways. This is thanks to the AI processing chip inside that gives it a lot of superpowers that some of Sony's other camears have. thephoblographer.com »
2024-03-13 07:00
Sony will be announcing at least two new lenses ahead of CP+ in late February, and there's a strong possibility of even more. Upcoming Sony Lenses This looks like a solid pair of lenses for the Sony crowd. canonrumors.com »
2024-01-23 15:36
If you’ve been eyeing the Sony 11mm f1.8 lens, then we’ve got very good news. We’re in the middle of a special deals period on Sony cameras and lenses. At the middle of the camera deals is the Sony a7c: which is perhaps Sony’s best camera to use with manual focus lenses. Additionally, it’s also … thephoblographer.com »
2023-03-16 19:00
If you’ve been eyeing the Sony 15mm f1.4 G lens, then we’ve got very good news. We’re in the middle of a special deals period on Sony cameras and lenses. At the middle of the camera deals is the Sony a7c: which is perhaps Sony’s best camera to use with manual focus lenses. Additionally, it’s … thephoblographer.com »
2023-03-09 20:00
Some photographers want a very clinical look. And for that, they often reach for Sony lenses. Combined with their high megapixel cameras like the Sony a7r IV, they're very capable of making beautiful portraits. thephoblographer.com »
2022-12-09 20:00
MonsterAdapter LA-KE1$439 With Ricoh's Pentax brand now firmly and irrevocably committed to DSLR cameras, Pentaxians who would prefer to shoot with a mirrorless body have been left with no choice but to consider the move to another brand. dpreview.com »
2022-03-31 17:00
MonsterAdapter LA-KE1$439 With Ricoh's Pentax brand now firmly and irrevocably committed to DSLR cameras, Pentaxians who would prefer to shoot with a mirrorless body have been left with no choice but to consider the move to another brand. dpreview.com »
2022-03-31 17:00
The Sony E Mount has a ton of lenses available. But the cool thing is that Sony bought the Minolta camera division many years ago. To that end, they took over the Minolta A-mount. The Sony a99 II was the last A-mount camera. thephoblographer.com »
2022-01-05 20:00
Ever used the Sony 55mm f1.8 FE? Well, it was one of the first Sony FE lenses and remains to be one of the sharpest lenses too. A good portion of the Sony lineup of lenses and cameras are at very good prices right now. We’ve seen the Sony a7r III for pretty much 30% thephoblographer.com »
2021-12-29 20:00
"What?" is what I literally uttered from my mouth when I saw this bundle deal together. The Sony a7c can come purchased with the Sony 20mm f1. 8 G lens. The bundle kit is pretty insane. We reviewed both the Sony a7c and the Sony 20mm f1. thephoblographer.com »
2021-07-07 19:00
Sony’s G lenses have a reputation for high-end image quality -- but with a price to match. Sony’s newest optics in the series, announced on March 23, instead puts G series sharpness in a trip of compact, $600 each trio of lenses. thephoblographer.com »
2021-03-24 13:00
There are some insane deals on Sony cameras and lenses right now. If you've been eyeing the Sony a7 III, well, now you can get one for $1,698! The a7r II is $1,598, the a7r III is $2,298, and the a7r IV is just $2,998! You can save $1,000 on the Sony a9 as well! Then you can pick up Sony lenses on the cheap too. thephoblographer.com »
2021-02-10 20:00
Wow, we've seen some deals over the last few weeks, but this Sony sale tops them all. For a limited time (until October 16th), you can save serious money on Sony cameras and lenses. Sony's a7r II is just $1,298. thephoblographer.com »
2020-10-13 19:00
If you have been thinking about switching to Sony, now is the time to do it. There are some huge discounts on Sony cameras (including the a7 III at $1,779) and on multiple E mount lenses. The capable Sony a6000 is only $448. thephoblographer.com »
2020-09-09 19:00
There are a plethora of lenses available for Sony cameras, but until recently, options were a little on the thin side when it came to E-mount ultra-wide lenses. Now, though, photographers who use Sony cameras have more choices than ever in this specialty category. thephoblographer.com »
2020-05-08 19:00
If you are new to the world of Sony cameras, you should know that there are some genuinely fantastic E Mount lenses available on the market, but it can be hard to tell if you should stick with first-party lenses or branch out and try third-party offerings as well. thephoblographer.com »
2020-01-09 02:00
We recently compiled a list of Sony cameras that are ideal for landscape and cityscape photographers. Sony makes some of the best cameras on the market; they also produce some of the best lenses too. thephoblographer.com »
2019-12-06 02:00
Oh Tamron, you big tease you. Early on Friday, August 23rd, 2019, Tamron decided to send their Instagram followers into a frenzy by showing an image with four new silhouetted Sony E mount lenses. Tamron has, of course, embraced the Sony E Mount in recent years, and they have put out some solid lenses that have given more expensive Sony G Master lenses a run for their money, but what could they be planning here? Join us after the break to see just what we think they may be announcing, or releasing a little later this year. thephoblographer.com »
2019-08-25 07:00
There are many photographers out there today who scoff at the idea of purchasing cheap lenses, these photographers also look down upon anyone who uses anything but the best glass which can cost thousands of dollars. thephoblographer.com »
2019-07-17 01:00
It wasn't too long ago that the lens selection for Sony Mirrorless cameras was a little on the thin side, but as popularity of the Mirrorless platform grew, more and more lens manufacturers started taking note. thephoblographer.com »
2019-07-02 01:00
No matter what genres of photography you like to shoot, chances are that there are Sony lenses for you. It took Sony a little while to really cater to all photographers who jumped into their Mirrorless ship, but now the E Mount lens selection is as robust as any. thephoblographer.com »
2019-06-06 01:00
Sony US has now launched the next superdeal that will run fro three days only: Sony A6000 with two E-mount lenses and free extras for $598 at FocusCamera, Amazon, Adorama, BuyDig and Bhphoto. Sony A7II superkit deals for $998: Sony A7II superkit at Adorama, Amazon, BHphoto, FocusCamera and BuyDig. sonyalpharumors.com »
2018-11-08 22:10
After 25 minutes, the Sony Photokina press conference has finished, and Sony have announced. photographyblog.com »
2018-09-25 11:30
You save up to $400 on Sony cameras, lenses and accessories at BHphoto, Adorama and other US stores: Cameras: $400 off on the Sony A9 superkit at Bhphoto. Sony FE lenses: $100 off on the 12-24mm f/4. sonyalpharumors.com »
2018-08-15 20:45
Dpreview interviewed four Tamron managers. Most of the talk was about their new 28-75mm f/2. 8 FE lens. Here are some of the key info: 1) It took one year to develop the lens 2) With the Sony Alpha 7 series, the bodies are compact, but the lenses are relatively big. sonyalpharumors.com »
2018-03-27 18:22
According to BHphoto the new Sony 400mm lens will ship in September 2018 The Japanese site DC. watch posted an interview they had with the Sony GM developers. There is little inof about the future lenses to come. sonyalpharumors.com »
2017-12-26 19:43
The Sony Black Friday are here! Check out the links below. Special rebates mentions: – A7 for $798 (with kit lens for $998) at Buydig, BHphoto, Amazon, Adorama. Never has been a new Full Frame camera so cheap to buy! – And one of my favorite lenses got a $50 rebate: Sony FE 85mm f/1. sonyalpharumors.com »
2017-11-19 17:40
Photographers that use the Sony E Mount system professionally (or are interested in doing so) will no doubt be looking for the best lenses to use with their Sony A7 II, A7s II, or A7r II bodies. thephoblographer.com »
2017-02-10 14:02
Hands-on with Sony 100mm F2. 8 STF G Master and FE 85mm F1. 8 lenses Sony announced a pair of short telephoto prime lenses at this year's WPPI show in Las Vegas - the FE 100mm F2. 8 STF GM OSS and the FE 85mm F1. dpreview.com »
2017-02-08 22:42
If you look at the surviving DSLR manufacturers out there, you've got Canon, Nikon, Sony (Minolta) and Pentax. All of the brands have made big advancements and changes in the years since digital took over film, but none probably as much as Sony. thephoblographer.com »
2017-01-27 11:02
The new Sony US trade-in program is now running at BHphoto (Click here) and Adorama (Click here). And those are the up to $300 savings on Sony cameras and lenses (Overview of all rebates at BHphoto and Adorama): Sony A7 cameras: $300 off on the Sony A7rII at Amazon, Adorama and BHphoto. sonyalpharumors.com »
2017-01-24 23:52
Sony US launched a major rebate on all Sony A7 cameras and almost all E-mount lenses. An overview of all rebates can be found on those special pages at BHphoto (Click here) and Adorama (Click here). sonyalpharumors.com »
2017-01-23 21:08
BHphoto added new rewards on many Sony and Zeiss FE lenses: 5% reward ($80 value) on the Zeiss 35mm f/1. 4 FE 4% reward ($60 value) on the Zeiss Batis 18mm FE 4% reward ($60 value) on the Zeiss Loxia 21mm FE 5% reward ($80 value) on the Sony 70-200mm f/4. sonyalpharumors.com »
2017-01-17 23:44
To give you a very general heads-up of what’s Sony’s goal for 2017. It is without doubt another year where Sony will focus on the FE lens development and release. This includes a new 16-35mm GM and new telephoto lenses. sonyalpharumors.com »
2017-01-02 14:29
2016 will definitely be remembered for the many new lenses we got from Sony and Zeiss: Sony FE 85mm F1. 4 GM (here at ) Sony FE 70-200mm F2. 8 GM OSS (here at ) Sony FE 24-70mm F2. 8 GM (here at ) Sony FE 50mm F1. sonyalpharumors.com »
2016-12-27 15:48
Sony may be updating their old screw driven 85mm f/1. 4 ZA lens, which was first introduced back in 2006. While still a good lens, it’s long been overdue for a upgrade. The original design featured 8 elements in 7 groups, and 9 circular diaphragm blades. digitalrev.com »
2016-11-17 03:00
Sony Germay launched a new action: Up to 100 Euro off on lenses purchased with a new camera at Calumet.de. Up to 50 Euro off on lenses purchased with a new camera at Amazon.de. I don’t know if that deal is available in other EU countries too… The post Up to 100 Euro off on Sony FE lenses in Germany appeared first on sonyalpharumors. sonyalpharumors.com »
2016-10-20 08:17
Sigma has been on a roll in 2016 with numerous new product launches that have not only been unique, but also well regarded and reviewed. We’ve taken a look at quite a lot of them over the past few months, although mainly only on Canon, Nikon, and Sigma cameras. digitalrev.com »
2016-09-27 03:00
Sigma’s photographic lenses are usually released in three mounts: Canon, Nikon, and Sigma. But that’s not always going to be the case. In an interview, Sigma President Kazuto Yamaki confirmed that they are indeed planning to make Sigma lenses for Sony Full Frame E-Mount. petapixel.com »
2016-09-26 19:11
Mirrorlessrumors leaked the images of three new Milvus lenses (15mm f/2. 8, 18mm f/2. 8, 135mm f/2. 0. ). These are Canon or Nikon mount lenses that will work fine on your Sony A7 too (with adapter). sonyalpharumors.com »
2016-09-06 11:13
BestBuy added a new Stock of Open Box Sony E-mount cameras and lenses on their eBay page (Click here). A few direct links: $285 off on the Sony A7rII $200 off on the Sony FE 70-200mm f/4 G OSS Lens $240 off on the Sony FE 24-200mm lens $225 off on the Zeiss 24-7mm FE […] The post Up to $280 off on Sony E-mount cameras and lenses at BestBuy appeared first on sonyalpharumors. sonyalpharumors.com »
2016-08-21 19:54
Kenko Tokina announced that it is bringing its atx-m 11-18mm f/2.8 lens to Fujifilm X-mount APS-C cameras. It remains the first "super-wide-angle zoom" in the company's line designed exclusively for mirrorless cameras. [Read More]
Tamron announced that its 11-20mm f/2.8 Di III-A RXD will be available for Canon RF mount in December. Tamron initially said this lens was coming to RF mount back in April. [Read More]
I’m an outlier in the photo world, especially regarding glass. I dislike the 35mm focal length, and as much as I love a good 24mm lens, a 28mm lens is even better. Maybe this is why I immediately gravitated to the quirky Canon RF 28-70mm f/2 zoom when it first came out.
In an unusual move, Canon says that it will announce five new "hybrid" L-series lenses for its RF mirrorless cameras on October 30. Based on the teaser image provided, the lenses are designed similarly to the 24-105mm f/2.
Most photographers probably don't think Hasselblad makes zoom lenses. In a sea of primes, the company makes the general-purpose 35-75mm lens and even the older H-mount system only has a couple.
Sigma announced the 28-105mm f/2.8 DG DN Art lens for Sony E and Leica L mount systems. It combines the speed of the much loved 24-70mm f/2.8 lens type with the more versatile focal range of the 24-105mm f/4 in one, sacrificing a bit of range at the wide end to maintain the f/2.8 aperture. [Read More]
Tamron has announced the 28-300mm f/4-7.1 Di III VC VXD (Model A074), a new all-in-one zoom lens for full-frame Sony E-mount mirrorless cameras. [Read More]