Apple Set to Announce ‘Awe Dropping’ New iPhone Models

Apple announced its annual iPhone launch event today, teasing "awe dropping" reveals on September 9.

[Read More]

2025-8-27 20:18

Surprise: Venus Optics will soon announce this new 200mm f/2.0 FE lens!

I already told you that Sigma will announce a new FE 200mm f/2. 0 lens on August 19. But there’s a curious surprise: Venus Optics will also soon announce a new FE 200mm f/2. 0 lens, and we already have a picture of it! Laowa 200mm f/2. sonyalpharumors.com »

2025-8-8 14:50

Panasonic to Announce LUMIX S1 II & S1 IIe on May 13

Panasonic has announced a livestream for two new cameras and a new lens happening on May 13, 2025. It’s rumored that Panasonic will announce the LUMIX S1 II and S1 IIe and a 24-60mm f/2. 8 lens. canonrumors.com »

2025-5-9 12:23

Sony will likely announce TWO new cameras this month: One of them is a new kind of camera!

I have unconfirmed rumors from a sources about a DOUBLE Sony camera announcement: On May 7 Sony could announce a small ‘update‘ of this camera. With new LCD screen, new charging port and other minor updates. sonyalpharumors.com »

2025-5-6 22:56

Sony to Announce An FE 50-150mm f/2 GM This Month

It looks like Sony is going to announce a lens a lot of people in these parts have wanted to see Canon announce. They’re going to be announcing an FE 50-150mm f/2 GM lens likely on April 23, 2025. canonrumors.com »

2025-4-15 12:58

A world’s first! Sony will soon announce the 50-150mm f/2.0 GM lens!

According to three trusted sources, Sony will soon announce a new 50-150mm f/2.0 GM lens. Yes, folks, I didn’t make a typo… this really is a constant aperture zoom of f/2.0! There has never been a lens like this in the history of photography, so I’m very excited to hear your comments on this new… The post A world’s first! Sony will soon announce the 50-150mm f/2.0 GM lens! first appeared on sonyalpharumors. sonyalpharumors.com »

2025-4-9 16:42

Sigma to announce a 200mm f/1.8 Sports Lens?

Sigma will announce an FE 200mm f/1. 8 Sports lens in the coming weeks. This is a focal length and aperture that I absolutely love and I am longing for an RF version of the Canon EF 200mm f/1. 8L USM that I own or the EF 200mm f/2L IS USM, which was absolutely brilliant. canonrumors.com »

2025-4-4 13:38

HOT: Sigma is rumored to announce a new 200mm f/1.8 FE lens!

One of my sources believes that Sigma might announce a new Sigma 200mm f/1. 8 Full Frame lens for Sony E and Leica L cameras! This would be the first time we get a modern version of the almost 40 year old Canon 200mm f/1. sonyalpharumors.com »

2025-4-3 22:16

Competition news: Both Nikon and Panasonic are rumored to announce a new Sony FX3 competitor!

In a strange coincidence of events we might soon get TWO direct Sony FX3 competitors: Panasonic might announce a new L-mount compact cine camera with 24MP stacked sensor in April Nikon might announce a new Z-mount compact cine camera with eh 24MP partially stacked sensor used by this camera. sonyalpharumors.com »

2025-3-22 17:31

Samyang and Schneider-Kreuznach Announce Samyang 14-24mm f/2.8 FE

German optics company Schneider-Kreuznach, best known by photographers for its large-format lenses for Phase One cameras and its work with Samsung's long-gone digital cameras, partnered with South Korean lens company Samyang. [Read More] petapixel.com »

2025-3-6 22:36

Nikon to Announce Nikkor Z 35mm f/1.2 S ahead of CP+

It looks like Nikon is gearing up to announce a lens a lot of Canon photographers want to see added to the RF lineup. While the RF 35mm f/1. 4L VCM is a terrific lens, there seems to be something about an f/1. canonrumors.com »

2025-1-29 11:21

OM System to announce a new camera soon

Olympus Malaysia accidentally published an image that they should not have detailing an upcoming Olympus m43 mount camera body. The image was up for a few hours and then taken down. The older OM-1 film camera reminds me more of the current OM-D E-M10 series of camera bodies. canonrumors.com »

2025-1-10 11:06

Getty Images and Shutterstock Announce Merger in $3.7 Billion Deal

The two largest stock photo companies in the world, Getty Images and Shutterstock, have announced they are merging to create a company with an expected valuation of $3.7 billion. [Read More] petapixel.com »

2025-1-8 17:13

Sirui will announce a new f/1.4 Full Frame E-mount autofocus lens on Oct 25

Sirui is ready to launch its first AUTOFOCUS full-frame lens. It will have an aperture of f/1.4, but the focal length is not yet known. I just hope it’s not another 50mm lens. I now count over SIXTY TWO such 50mm lenses on BHphoto. Here is an image of the front of the lens: sonyalpharumors.com »

2024-10-22 19:46

Canon Will Announce Three New RF L-Series ‘Hybrid’ Lenses on October 30

In an unusual move, Canon says that it will announce five new "hybrid" L-series lenses for its RF mirrorless cameras on October 30. Based on the teaser image provided, the lenses are designed similarly to the 24-105mm f/2. petapixel.com »

2024-10-15 18:59

Will Canon Announce New Lenses at IBC 2024?

Photography trade shows used to be one of the most exciting times of the year for people in the industry. This is where innovation and technology would inspire veterans and new generations of photographers about the medium. thephoblographer.com »

2024-9-3 01:00

WILD RUMOR: Will Sony announce an updated 400mm f/2.8 lens in 2025

A source just told me that Sony plans to announce a new updated version of the current 400mm f/2.8 GM lens. Apparently the aim is to make it better than the competition like the Nikon 400mm 2.8. The lens was announce back in 2018 so an update is certainly possible to happen in 2025. If… sonyalpharumors.com »

2024-8-17 16:39

Sigma will announce a new 28-105mm f/2.8 lens in early September!

I have an exclusive rumor to share today! Multiple trusted sources confirmed that in early September we are getting the following new lens: Sigma 28-105mm f/2.8 ART Full Frame autofocus lens for Sony E and Leica L cameras This has the potential to become a very popular lens like the Canon 24-105mm f/2.8. Yes, the… sonyalpharumors.com »

2024-8-9 15:20

HOT: Sigma will soon announce a new “intriguing” FF zoom!

Last week I told you that Tamron will soon announce another big zoom lens. Well, two trusted sources have just told me that Sigma will also soon announce a big zoom lens!I have been told that unlike the recent Sigma 28-45mm f/1. sonyalpharumors.com »

2024-7-24 16:47

Surprise: Tamron will soon announce a new BIG zoom lens!

Reliable leaked How2Fly just tweeted that Tamron will soon announce a new BIG zoom lens! I have no idea yet about th possible specs but we can guess based on patents: I know the Nikkor Z 180-600mm f/5,6-6,3 VR lens is actually a Tamron design. sonyalpharumors.com »

2024-7-20 15:36

Quite unique: Venus Optics will announce the LAOWA shift zoom lens on July 8th

What you see above is a rather unique Shift-ZOOM lens. It will be announced by Venus Optics on July 8. Usually these kinds of lenses are primes, so this could be a very interesting launch to follow. sonyalpharumors.com »

2024-7-4 10:02

Nikon Will Announce the Z6 III Camera on June 17

Nikon will announce its latest camera, the Z6 III, on June 17, 2024 at 8:01 EDT. PetaPixel has tested it, and its hands-on first impressions will be published at the same time. [Read More] petapixel.com »

2024-6-10 15:01

Competition rumor: Fujifilm will also announce a sort of medium format version of the crazy hot Fujifilm X100VI

Fujifilm has hit the jackpot with the launch of the X100VI. And what amazes me is that no other company seems to be fast and smart enough to create a real competitor. Sony could have taken the opportunity to relaunch the RX1 line, but so far there is no sign of a new camera on… sonyalpharumors.com »

2024-5-10 19:52

Competition news: Nikon announce a “compact” superzoom: 28-400mm f/4.0-8.0

Just like correctly rumored on Nikoneye. com Nikon announced the new Nikkor 28-400mm lens you can reorder now at BHphoto, Adorama, Amazon, WexUK, FotoErhardt. I find this news worthwhile because it is the first time that such a travel-friendly zoom lens has been made. sonyalpharumors.com »

2024-3-28 08:07

Logitech Poised to Announce a Micro Four Thirds Streaming Camera

Logitech appears poised to announce a new interchangeable lens streaming camera under its Mevo line next week that uses the Micro Four Thirds mount. [Read More] petapixel.com »

2024-3-13 19:23

HOT news: End of March Sigma will announce a super fast Full Frame prime lens for Sony E and Leica L cameras!

Sigma is finally going to announce that is super exciting! According to my very best source Sigma will announce a super fast prime lens by end of this Month! I can’t share the final specs yet but this is what you can expect for sure: It’s faster than f/1.4 It’s Full Frame It has autofocus… sonyalpharumors.com »

2024-3-14 17:13

WOW: Sony will soon announce a super fast lens that has never been realized by ANYONE before!

After two months of rumor work I can finally claim that I am nearly certain that Sony is about to launch a “WOW” product. A super fast lens that no other company ever made before…a first in the entire photographic history! I will share the rumor on march 5 at 12am New York Time. You… sonyalpharumors.com »

2024-3-5 19:27

Teaser: Zeiss will announce a new (E-mount?) Cine lens on February 6 at 11am Berlin time

Back in Sep 27, 2018 Zeiss announced their last E-mount lens, the Batis 40mm F2 CF. Six years after we might get another one. According to this German teaser Zeiss will have an announcement tomorrow (Feb6) at 11am Berlin time. sonyalpharumors.com »

2024-2-6 19:26

OM Systems to announce the OM-1 II and two lenses on January 30, 2024

It looks like OM Systems may be the first to announce new products ahead of CP+ in February. It looks like they'll be announcing a camera body and a couple of lenses. OM Systems OM-1 II OM Systems 150-600mm f/5-6. canonrumors.com »

2024-1-24 16:48

YES! Sony will announce the new 85mm GMII in Spring!

After exactly eight(!) years Sony will finally update the current 85mm f/1. 4 GM. Two trusted sources told me this lens will be in Stock by early Summer. Which usually means announcement will happen 1-2 months earlier (Spring). sonyalpharumors.com »

2024-1-12 21:10

Sony will announce the new A9III and new 300mm GM II lens on November 7

I finally got a confirmation from ONE trusted source that the Sony A9III will be announced next week along the 300mm f/2.8 GM. Another trusted source also told me that while there are events planed on November 8 and 9 all around the world…the actual announcement should happen on November 7th at 15:00 London time.… sonyalpharumors.com »

2023-11-4 16:45

Brightin star will soon announce their first E-mount autofocus lens

The Chinese manufacturer Brightin star will announce their first E-mount autofocus lens sometimes in November. They currently sell manual focusing prime lenses only on their official Amazon store. sonyalpharumors.com »

2023-10-30 14:40

Canon will announce more lenses in 2023 [CR2]

Canon announced the RF 10-20mm f/4L IS STM this week. While we knew such a lens was coming, the announcement time was a surprise, which does add a bit of fun to new gear. We don't believe Canon is done with new lenses in 2023. canonrumors.com »

2023-10-15 10:22

Samyang might soon announce a new 16-35mm FE lens?

One source heard a “whisper” about a possible Samyang 16-35mm FE announcement. This would be a sort of way more affordable alternative to the newly announced 16-35GMII. The source itself wasn’t 100% sure about this yet but he will let me know once he gets a  final confirmation… Something else: My source confirmed the Nikon… sonyalpharumors.com »

2023-9-18 13:42

Pansonic to announce Lumix G9 II on Septmeber 13, 2023

It looks like Panasonic is gearing up to announce the Lumix G9 II, which will be their newest MFT image sensor camera body. It looks a lot like the Lumix S5 II, but with the smaller sensor. Rumored Panasonic G9 II Specifications Source: asobinet Go to discussion. canonrumors.com »

2023-9-12 13:45

RUMOR: Tamron will announce a new 17-50mm f/4.0 FE lens tomorrow!

According to How2Fly Tamron will tomorrow announce the 17-50mm f/4.0 FE lens. This is one of the lenses patented a while ago and I am confident How2Fly knows his business. So stay tuned for tomorrows announcement! sonyalpharumors.com »

2023-8-25 07:48

Sony to announce new alpha series camera on August 29, 2023 at 10:00 EDT

Sony will unveil new cameras and lenses on August 29, 2023 at 10:00AM EDT It's expected that Sony will announce the alpha A7C II, alpha A7CR and a GE 16-35mm f/2. 8 GM II lens. Sony A7c II Specifications (Rumored) Sony A7cR Specifications (Rumored) Source: Sony Addict Go to discussion. canonrumors.com »

2023-8-24 07:05

Curiosity: DJI and Panasonic announce a partnership around Lidar autofocus system

So my previous rumors on this actually turned out to be true: DJI and Panasonic today officially announced a partnership around Lidar autofocus technology. There is no real product announcement or clear indication about what to expect. sonyalpharumors.com »

2023-8-11 15:09

DJI Appears Poised to Announce the Inspire 3 Drone

DJI appears to be gearing up to announce the third iteration of the Inspire drone platform. One of the most popular professional drones on the market, DJI hasn't refreshed the line in nearly seven years. [Read More] petapixel.com »

2023-4-7 18:20

Sony will announce a new ZV Full Frame E-mount camera by end of March!

VERIFIED RUMORS: Back in January I got word that Sony would announce a Vlogger focused ZV FF camera. I really assumed this was a fixed lens model but I was wrong! Trusted sources now confirmed this is an E-mount camera. sonyalpharumors.com »

2023-2-23 17:00

Cosina will announce a NOKTON 50mm F1 Aspherical for the RF mount

Cosina has recently been teasing new prime lenses for various mirrorless mounts, including Canon's RF mount. The new lenses from Cosina will have electrical contacts for added functionality with your RF camera. canonrumors.com »

2023-2-21 09:44

Canon to announce RF 24-50mm f/4.5-6.3 IS STM this month

One of the lenses that Canon will announce in the near future that hasn't been on our roadmap is a Canon RF 24-50mm f/4. 5-6. 3 IS STM. I think it's safe to assume that such a lens will be very small and very light. canonrumors.com »

2023-2-1 16:23

Landscape Photo Awards That ‘Value Authenticity’ Announce 2022 Winners

The Natural Landscape Photography Awards, which focuses on recognizing realism in photography, has announced the winners of its 2022 competition. [Read More] petapixel.com »

2022-11-17 17:40

DALL-E Announce Feature That Allows You to Extend an Image Beyond Border

DALL-E has announced Outpainting, a new feature which allows users to extend an image beyond its original border.

[Read More]

2022-9-2 15:43

Canon will announce the RF 16mm f/2.8 and RF 100-400mm next

Two more lenses from our long-standing RF lens roadmap are up next from Canon. There has been further confirmation from Nokishita that Canon will announce Read more. . . The post Canon will announce the RF 16mm f/2. canonrumors.com »

2021-9-1 14:51

SIGMA will announce two new Contemporary prime lenses soon

The Q4 announcement spree from manufacturers looks to be ramping up, as SIGMA will announce two new Contemporary prime lenses soon. SIGMA will announce the Read more... The post SIGMA will announce two new Contemporary prime lenses soon appeared first on Canon Rumors - Your best source for Canon rumors, leaks and gossip. canonrumors.com »

2021-8-27 15:04

Canon & IBM Announce Business Partnership Utilizing Volumetric Video Technology

MELVILLE, NY, July 8, 2021, – Canon Inc. (Headquarters: Ota-ku, Tokyo; CEO: Fujio Mitarai) and IBM Japan Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Akio Yamaguchi) announced today that Read more. . canonrumors.com »

2021-7-13 16:22

Canon will soon announce the RF 600mm f/4L IS USM, RF 400mm f/2.8L IS USM and RF 100mm f/2.8L IS USM Macro

It looks like Canon will be making some major lens announcements later this month. Canon will announce the following lenses in April: Canon RF 100mm Read more. . . The post Canon will soon announce the RF 600mm f/4L IS USM, RF 400mm f/2. canonrumors.com »

2021-4-4 17:12

Canon will soon announce a PowerShot with AI [CR3]

Canon will soon announce the PowerShot AI, which is not the confirmed name. Canon first showed off this idea back in 2018 at The Photography Read more... The post Canon will soon announce a PowerShot with AI [CR3] appeared first on Canon Rumors. canonrumors.com »

2021-1-20 17:34

Venus Optics is set to announce the Laowa Argus line of f/0.95 prime lenses for mirrorless

According to Photo Rumors, Venus Optics is going to announce a trio of f/0.95 prime lenses for mirrorless mounts, including EF-M and RF. Venus Optics Read more... canonrumors.com »

2021-1-12 20:07