Japan–US Strike New Deal: 15% Tariffs Announced, More Price Hikes Ahead?

Most camera makers already raised prices when the temporary 10% tariff took effect. Now, with both countries agreeing on a permanent 15% tariff, further price hikes could be on the way. For example: The new Sony RX1R III could soon see its price rise by several hundred dollars! Sony RX1rIII preorders at BHphoto, Amazon, Adorama,… The post Japan–US Strike New Deal: 15% Tariffs Announced, More Price Hikes Ahead? first appeared on sonyalpharumors. sonyalpharumors.com »

2025-7-24 13:28

Sony Is in Trouble? Outdated Cameras, Up to 30% price hike in the USA – My Urgent Advice!

The up to 30% price hike on Sony gear in the US has now been implemented across all major retailers — and that’s a big problem for several reasons. Sony products were already priced higher than much of the competition. sonyalpharumors.com »

2025-7-2 17:35

$500 Sony A1 II Price Hike at B&H – More Sony Increases Coming?

An unexpected $500 price increase on the Sony A1 II has just hit B&H Photo, pushing the price from $6,498 to $6,998. This is the first sign of a broader adjustment that might soon affect other Sony Alpha products as well. sonyalpharumors.com »

2025-6-28 16:26

Nikon and Canon move ahead with US price rises in response to tariffs

This spring, both Nikon and Canon made vague statements about price increases in the US because of tariffs. Nikon gave a date of June 23 for the increase, though it didn't provide any specifics. dpreview.com »

2025-6-25 20:48

Sigma US price increases now official: +10% on all lenses

Sigma has increased the price of all its lenses. You can check out the new 10% increase on these pages at BHphoto, Amazon, and Adorama. In nominal terms the biggest price increase is obviously on the 300-600mm lens which now costs + $600. sonyalpharumors.com »

2025-6-8 21:23

Will Tariffs Trigger a 48% Price Hike for Nikon Lenses?

Tariffs have had a negative impact on the camera industry. The prices of some cameras and lenses have seen a rise, with some models showing a far higher range than others. So far, Leica has announced a minimum 7% increase, while for Sony, it has been a minimum of 11%. thephoblographer.com »

2025-5-29 22:00

Sony Announces Over 30% Price Surge for Cameras and Lenses

With the announcement of tariffs, several camera manufacturers announced a price increase. We have already reported on Leica's response to the policy, with the price hike going up as much as 90%. Canon also reported a hike, but it has not yet officially reflected on retail sites. thephoblographer.com »

2025-5-25 13:00

Sony 400-800mm G preorders are back with new price: $3299 after tariff

The Sony 400-800mm G preorders are now open again at BHphoto. A few are available for $3179 via third party sellers at Amazon. Preorders on the new lens were closed for the past couple of weeks. sonyalpharumors.com »

2025-5-24 21:12

Sony US price increases on all chinese manufactured gear are now official

As of today, all Sony devices manufactured in China have seen a significant price increase of up to +33. 3%. The new Sony 400-800mm G lens now costs $3298 (+$400). The very popular 70-200mm GII has seen a price increase of $300. sonyalpharumors.com »

2025-5-20 16:55

Sony Won’t Confirm if Substantial Price Increases Are Coming May 19

Earlier this week, Photo Rumors (which did not cite a source) reported that a long list of Sony camera products will see a price increase on Monday, May 19. Sony has declined to confirm or deny the claims to PetaPixel. [Read More] petapixel.com »

2025-5-17 22:37

Leica lowers its US tariff-adjusted prices to be less astronomical

When you use DPReview links to buy products, the site may earn a commission. Image: Leica Like many companies, Leica is making pricing adjustments in the US due to the ever-changing tariff situation the country. dpreview.com »

2025-5-17 21:42

Plan Ahead: Sigma USA Price Increase Coming June 2

Sigma is going to be increasing prices on their entire camera and lens lineup on June 2, 2025, in the USA. Stock that is already in the USA will not be affected by this price increase, but it’s probably best to purchase new Sigma gear before June 2, as supplies may start to deplete before [. canonrumors.com »

2025-5-8 16:29

Tariff effect: Sony 400-800mm G lens price increases from $2,899 to $3,599 on Amazon

The Sony 400-800mm G lens price did jump up to $3599 on Amazon (Click here). That’s a $700 bonus you have to pay to get the lens now. Preorder options have been completely removed from BHphoto and Adorama. sonyalpharumors.com »

2025-4-26 14:56

Price Drop: Canon EOS R6 Mark II Now $1899

In what could be considered a surprise, Canon USA has launched a new rebate program on select cameras and lenses. The rebates cover some of the older RF mount lenses and likely a few with overstock at retailers. canonrumors.com »

2025-4-22 17:28

The big Tamron FE lens discounts are ending on April 21

ENDS TOMORROW: Tamron USA E-mount lens rebates you can find on those pages at BHphoto, Amazon, Adorama. Lenses with lowest price ever: 35-150mm f/2. 0-2. 8 for $1,699 at Amazon, BHphoto, Adorama ($200 lower than previous best price) Tamron 70-180mm f/2. sonyalpharumors.com »

2025-4-21 18:18

Viltrox AF 35mm f/1.2 LAB Promises Pro-Level Performance At a Not-So-Pro Price

Viltrox's second LAB series lens for full-frame is here. The Viltrox AF 35mm f/1.2 LAB is a full-frame, large-aperture autofocus prime lens that promises cutting-edge performance, a professional-quality design, and a relatively accessible price. [Read More] petapixel.com »

2025-4-16 15:00

Best price on the Sony SD 512GB SD card

The Sony 512GB V60 SD has ropped to it’s lowest price ever and now sells for $168 at Amazon (Click here). But also the other Type A and SD cards got major price drops: Lowest price ever on the Sony TOUGH CFexpress Type A cards series sold by Amazon (Click here) and BHphoto. sonyalpharumors.com »

2025-4-15 21:00

Blackmagic is the first camera manufacturer to announce price increases due to the new tariffs

Blackmagic writes: We wanted to post a quick note on USA prices and the new government tariff changes. Most products in the USA have increased and please check our web site for details. DaVinci Resolve and Blackmagic Cloud prices remain the same. sonyalpharumors.com »

2025-4-10 15:43

Canon USA Cancelling Camera Price Drops Due to Tariffs

We all know what’s going on economically on the planet, and it is obviously a challenging time for a lot of businesses. Japan is currently being hit with a 24% tariff and that seems to be affecting Canon USA’s pricing plans. canonrumors.com »

2025-4-10 11:55

Surprising price cut of 500 dollars for the Sony A7IV – the lowest price ever!

For the first time the Sony A7IV sells for barely under $2,000 at BHphoto, Amazon and Adorama. All HOT deals: The big Lexar, Sandisk, Nextorage and WD storage deals are live on those pages at Amazon and BHphoto. sonyalpharumors.com »

2025-4-8 21:07

BlackMagic Design is blaming its US price jumps on tariffs

Image: Blackmagic Almost every news site is flooded with stories about the new tariffs and their impact on individual product categories. Given that so many photography companies manufacture their goods in places other than the United States, several outlets have predicted that the tariffs will impact photography gear. dpreview.com »

2025-4-7 20:31

Best price ever! Sony drops the price of the FX3 and FX30 by $300

The two entry level FX cameras got a $300 price drop and now sell for their lowest price ever: $300 off on the FX3 at Amazon, BHphoto, Adorama. $300 off on the FX30 at Amazon, BHphoto,Adorama. Reminder: Tamron USA launched their new the E-mount lens rebates you can find on those pages at BHphoto, Amazon,… The post Best price ever! Sony drops the price of the FX3 and FX30 by $300 first appeared on sonyalpharumors. sonyalpharumors.com »

2025-4-2 21:36

Super Tamron deals: Lowest price ever on the 35-150mm, 70-180mm. 28-200mm, 50-400mm FE lenses!

Tamron USA launched their new the E-mount lens rebates you can find on those pages at BHphoto, Amazon, Adorama. Lenses with lowest price ever: 35-150mm f/2. 0-2. 8 for $1,699 at Amazon, BHphoto, Adorama ($200 lower than previous best price) Tamron 70-180mm f/2. sonyalpharumors.com »

2025-3-25 20:16

New low price on the PGYTECH 10GBps Type A and SD Card Reader

The super versatile PGYTECH card reader got a 20% discount on Amazon (Click here). More hot deals: You get the 4-Pack Airtags for $64 only at Amazon (click here). I use them to track all my gear with these tools. sonyalpharumors.com »

2025-3-23 23:09

Lowest price ever on the Samyang 135mm f/1.8 FE lens…now $622 only!

The Samyang/Rokinon 135mm f/1. 8 FE lens now sells for its lowest price ever at $622 on Amazon and BHphoto. More hot deals: You get the 4-Pack Airtags for $64 only at Amazon (click here). I use them to track all my gear with these tools. sonyalpharumors.com »

2025-3-19 23:17

Weight and price info of the new Viltrox 35mm f/1.2 and 85mm f/1.4 lenses

I got some additional specs on the new Viltrox primes and some also a pricing estimate from Weixin and Gordon Laing: Viltrox 35mm f/1. 2 FE: 910g dual VCM motors price around $1000 Viltrox 85mm f/1. sonyalpharumors.com »

2025-3-17 16:54

Apple MacBook Air with M4 Review: Thin in Size, Price, and Sometimes Performance

Not everyone has the need or budget to spring for Apple's powerful MacBook Pro notebooks. Besides, some users just want their laptops to be as thin and lightweight as possible. petapixel.com »

2025-3-12 16:00

Lowest price ever: OWC 960GB 4.0 Type A card now for $319 only!

You now get the super fast OWC 960GB card for the lowest price ever on Amazon (Click here). You also save big on the 480GB and 240GB cards And today you also save big on Kingston SD cards at BHphoto (Click here). sonyalpharumors.com »

2025-3-8 23:33

Viltrox 25mm f/1.7 Air Review: Performance Without Price

Viltrox is steadily expanding its line of lenses and I’ve committed to making 2025 the year that I review more of them. Viltrox lenses have earned a glowing reputation and I very much enjoyed the 135mm f/1. petapixel.com »

2025-3-4 21:06

This Powerhouse of a Lens for Nikon Cameras Got a Price Drop

Tamron currently has Winter savings on lenses for Nikon, Sony, and Fujifilm cameras. Plus, there are price drops on lenses in addition to this. If you've been looking for reliable workhorses, it's really hard to beat Tamron. thephoblographer.com »

2025-2-21 23:00

New low price for refurbished GM II Trinity lenses at Amazon

Just noticed that RECONDITIONED GM II lenses got a price drop and now sell for the lowest price ever: Save $553 on the Sony 24-70mm GMII at Amazon (Click here). Save $663 on the Sony 70-200mm GMII at Amazon (Click here). sonyalpharumors.com »

2025-2-11 23:14

Limited time deal at Amazon Germany: Lowest price on the 24-50mm f/2.8 G lens

You now get the this Sony zoom for the lowest price ever at Amazon Germany (Click here). All EU citizen can buy it from there. There is also a new 100 Euro discount on many other Sony lenses at FotoErhardt, Fotokoch, Calumet, WexUK. sonyalpharumors.com »

2025-2-11 10:48

New Sony US rebates launched: Lowest price ever on the Sony A1!

Sony has launched new savings you can find on this special BHphoto page (Click here) Sony Camera deals: $500 off on the Sony A1 at BHphoto, Amazon, Adorama. At $4998 this is the new lowest price ever! $300 off on the Sony A7IV at BHphoto, Amazon, Adorama. sonyalpharumors.com »

2025-1-30 00:22

New price drop: Now $523 off on the reconditioned Sony 7C II and $718 off on the A7cR

The reconditioned Sony A7CII now sells for $1674 only at Amazon (Click here). This is the lowest price I ever so on the refurbished item. Same goes for the Sony A7cR which now sells also for the lowest price ever at $2279 at Amazon (Click here). sonyalpharumors.com »

2025-1-29 23:06

Lowest price ever: Samyang 35mm f/1.8

You get it no for $252 only at Amazon US (Click here). Ending today!

The post Lowest price ever: Samyang 35mm f/1.8 first appeared on sonyalpharumors.

2025-1-18 14:48

OnePlus 13R Smartphone Promises High Performance at a Lower Price

Alongside the flagship OnePlus 13, OnePlus also unveiled the 13R smartphone, a more affordable alternative that offers many impressive features but compromises in some areas to keep the price down. [Read More] petapixel.com »

2025-1-8 19:54

Keep your gear save: Grab the AirTag 4-Pack at its All-Time Low Price of $69.99 on Amazon!

Lowest price ever on the Apple AirTag 4-Pack sold by Amazon  (Click here). Those are ideal to track your Airtag compatible gear like Quick release plates and holder cases (Click here to see them all on Amazon). sonyalpharumors.com »

2025-1-7 21:07

KolariVision Winter Sale: Save up to $500

For a limited time, KolariVision offers a fully converted Canon EOS R5 for $500 off its regular price. The price is around $200 more than the current sale price of the Canon EOS R5, which is around $2799, as the Kolari converted camera is $2999. canonrumors.com »

2024-12-20 05:41

Your Lightroom or Photoshop plan may be getting more expensive

Adobe is raising the price of some of its photography-focused Creative Cloud Plans. The monthly Lightroom plan is going from $9. 99 a month to $11. 99 a month and the monthly Photography plan – which includes Photoshop, Lightroom, and 20GB of cloud storage – is going from $9. dpreview.com »

2024-12-18 22:13

Curiosity: Sony shares hit highest price since listing in 25 years

As noticed by DClife Sony shares hit highest price since listing in 25 years: Sony Group’s stock price closed at 3,362 yen today, but rose to 3,398 yen at one point, reaching a new record high since listing for the first time in about 25 years, and has become a hot topic. sonyalpharumors.com »

2024-12-13 10:24

New Black Friday deal: Sony ZV-1II for $698 (lowest price ever)

Black Friday: Amazon, BHphoto, Adorama. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon AUS. Today we have a new price cut on the Sony ZV-1II, which is now selling for its lowest price ever at $698 on Amazon and BHphoto. sonyalpharumors.com »

2024-11-26 20:58

First ever price drop on the Sony A1 sold in France: 500 euro off!

As you know, Sony has always refused to offer a price drop on its flagship model. Well, finally the wall of resistance is breaking down and the Sony A1 has gotten its first price cut of 500 euros at Sony France. sonyalpharumors.com »

2024-11-11 10:11

Tamron launches new rebates in the USA with new low price on some great zooms like the 35-150mm and 28-75mm!

Tamron USA launched new rebates and we now have some lenses selling at their lowest price ever: Lenses with lowest price ever: 28-75mm f/2. 8 for $699 at Amazon, BHphoto, Adorama ($100 lower than previous best price) 35-150mm f/2. sonyalpharumors.com »

2024-11-5 00:38

The MacBook Air now comes standard with 16GB of RAM – with no price increase

Image: Apple Apple has announced that the M2 and M3 MacBook Air will now come standard with 16GB of RAM, fixing a major flaw on otherwise great computers. The laptops previously came with a restrictive 8GB of memory, forcing people to decide whether they wanted a computer that could struggle when multitasking or to pay the exorbitant $200 upgrade fee to jump to 16GB. dpreview.com »

2024-10-30 18:31

Europeans cannot misses that! Lowest price ever on the Sony 20-70mm G and 135mm f/1.8 GM at Amazon Germany!

Amazon Germany launched massive coupon code deals on Sony Alpha lenses that do push the price down to their lowest ever: 170 Euro coupon rebate on the Sony 20-70mm G LOWEST price ever with 1030€! 170 Euro coupon rebate on the Sony 135mm f/1. sonyalpharumors.com »

2024-10-22 09:37

Lowest price ever on the Sony 20-70mm G, 135mm f/1.8 GM at Amazon Germany!

Amazon Germany launched massive coupon code deals on Sony Alpha lenses that do push the price down to their lowest ever: 170 Euro coupon rebate on the Sony 20-70mm G LOWEST price ever with 1030€! 170 Euro coupon rebate on the Sony 135mm f/1. sonyalpharumors.com »

2024-10-20 11:58

After Unpopular Price Increase, Canva Walks Back Part of Its Plan

Last month, Canva warned customers that some plans would see a substantial price increase. One, Canva Teams, jumped from $180 per year to $500. Today, Canva rolled back one aspect of its unpopular price hikes as part of what it calls a "Pricing Promise" moving forward. [Read More] petapixel.com »

2024-10-12 19:04

Massive price drop and lowest price ever: Sony A7c for $1298 only!

The Sony A7c just got a new additional $300 discount and now sells for $1298 only at Amazon, BHphoto, Adorama. Today only: $350 off on the Lexar 320GB Type A Card GOLD Series sold by BHphoto (Click here). sonyalpharumors.com »

2024-9-25 21:24

Lowest price ever deals list: $500 off on Sony A7rV -> $400 off on A7IV -> $200 off Tamron 70-180mm and many CFexpress deals

This week we got many items with discounts that now are their lowest price ever: Sony Cameras: $500 off on the Sony A7rV at Amazon, BHphoto, Adorama. Lowest price ever! $400 off on the Sony A7IV at Amazon, BHphoto, Adorama. sonyalpharumors.com »

2024-9-7 22:54

RED Slashes Price of Komodo and Komodo-X Cameras by up to 30%

RED, wholly owned by Nikon, has permanently cut the prices of its Komodo and Komodo-X digital cinema camera systems by up to 30%, making the cameras much more accessible for filmmakers. [Read More] petapixel.com »

2024-9-4 23:44