Sony’s New Compact Shotgun Mic Promises Cinematic Sound

Sony has announced the ECM-778, a compact high-resolution shotgun mic designed alongside professional film sound engineers.

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2025-7-9 19:18

Godox V480C TTL Flash Promises Pro Power in a Portable Package

In an industry increasingly demanding portability without compromise, Godox has introduced the V480 TTL Flash, a blend of compact design, pro-level performance, and intuitive usability. petapixel.com »

2025-6-3 18:57

Zenfolio’s CEO Apologizes for Mistakes, Promises to Do Better

As part of its mission to win back lost customers and keep its current ones, Zenfolio's CEO, John Loughlin, penned an open letter to the company's community of photographers. [Read More] petapixel.com »

2025-5-15 22:01

Move Shoot Move’s Nomad Star Tracker Promises to Improve Your Astrophotography

Astrophotography gear company Move Shoot Move's (MSM) Nomad star tracker aims to be an accessible solution for budding night sky photographers looking to take their deep-sky photography to the next level. [Read More] petapixel.com »

2025-5-1 22:38

Viltrox’s Retro-Inspired $50 Z1 Flash Promises Big Light in a Pocket Size

Chinese camera equipment manufacturer Viltrox has just released its new Vintage Z1 on-camera flash.

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2025-4-26 21:27

Profoto’s New Spot Small Light Modifier Promises Big Creative Control

Lighting company Profoto just released a compact light modifier called the Spot Small.

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2025-4-24 18:30

Viltrox AF 35mm f/1.2 LAB Promises Pro-Level Performance At a Not-So-Pro Price

Viltrox's second LAB series lens for full-frame is here. The Viltrox AF 35mm f/1.2 LAB is a full-frame, large-aperture autofocus prime lens that promises cutting-edge performance, a professional-quality design, and a relatively accessible price. [Read More] petapixel.com »

2025-4-16 15:00

Runway’s New AI Video Model Promises Character Consistency

AI video company Runway has released a powerful new model that claims to generate consistent characters and realistic physics. [Read More] petapixel.com »

2025-4-1 16:03

Godox’s New Monolight for Photo and Video Promises Power and Portability

Godox, makers of professional lighting solutions, announced a new powerful, waterproof RGBWW monolight, the Knowled M1000R. It is designed primarily with videographers in mind, although it could also be useful for photographers. [Read More] petapixel.com »

2025-3-18 21:32

Range Camera App Promises Natural-Looking iPhone Photos Without Fuss

Photographer and app developer Drew Mylrea released Range Camera, a new iPhone camera app that promises more natural-looking photos and streamlined RAW image editing. [Read More] petapixel.com »

2025-2-21 21:55

DJI RS 4 Mini Gimbal Promises Better Video With Your Camera or Phone

DJI announced the RS 4 Mini, its latest gimbal for smartphones and cameras. This new gimbal promises professional-level stabilization in a small and budget-friendly package. [Read More] petapixel.com »

2025-2-20 16:00

DJI’s O4 Air Unit Pro for FPV Drones Promises Much Better Image Quality

Although first-person view (FPV) drones are outside the wheelhouse of most photographers, DJI's latest FPV solution is built with content creators in mind and features improved imaging capabilities. [Read More] petapixel.com »

2025-1-14 00:50

OnePlus 13R Smartphone Promises High Performance at a Lower Price

Alongside the flagship OnePlus 13, OnePlus also unveiled the 13R smartphone, a more affordable alternative that offers many impressive features but compromises in some areas to keep the price down. [Read More] petapixel.com »

2025-1-8 19:54

ProGrade’s Magnetic PG20 Thunderbolt 4 Hub Promises Improved Photo Workflow

ProGrade Digital announced the PG20 Pro Thunderbolt 4 Hub, a new hub capable of speeds up to 40 Gb/s that is designed to work alongside ProGrade's various magnetic peripherals, including card readers. [Read More] petapixel.com »

2025-1-8 19:00

Zeapon’s New Micro4 Slider Promises Versatility for Visual Storytellers

A slider can be the secret weapon in a storyteller's toolkit, offering smooth, cinematic movements that transform a shot from ordinary to exceptional. [Read More] petapixel.com »

2025-1-1 22:30

Godox V100 On-Camera Flash Promises Unprecedented Power

Prolific lighting equipment company Godox announced the V100, a new more powerful on-camera flash in the style of the company's V1 and V1 Pro. The V100's claim to fame is the ability to deliver up to 100 watt seconds of power compared to the V1 and V1 Pro's 76Ws output. [Read More] petapixel.com »

2024-12-24 20:50

Imagen’s Newest Feature Promises Faster Image Processing and Delivery

Imagen’s new AI-powered feature is designed to simplify photographers’ post-production workflows.

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2024-12-11 21:28

Excire Foto 2025 Promises to Dramatically Speed Up Photo Culling and Organization

German artificial intelligence software company PRC announced the latest version of its AI-powered photo management program, Excire Foto 2025. The software promises to help photographers, even those with massive image libraries, keep their photos organized. petapixel.com »

2024-12-6 19:58

iPhone Camera App Pearla V2 Promises More Control and Improved Image Quality

Pearla v2 was released today, adding many new features to the iPhone camera app built for discerning mobile photographers.

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2024-11-13 01:13

Sony Promises Cine Camera Updates But Will Need Until 2026 To Roll Them All Out

Sony announced new firmware updates across the Venice 2, FX6, FX3, FX30, and Burano cameras.

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2024-11-8 20:57

Adobe Lightroom Promises Much-Needed Performance Gains

Alongside Photoshop, Adobe Lightroom is Adobe's most popular software for photographers. Since launching in 2006, Lightroom has helped photographers of all experience levels manage and process their images. petapixel.com »

2024-10-15 16:00

TTArtisan 75mm f/1.5 promises to deliver the same Carl Zeiss Jena Biotar 75 Swirly Bokeh look

TTartisan announced this new 75mm f/1. 5 M-mount lens. You can reorder it now on Amazon, TTartisan, Pergear. It’s M-mount so that it can be used on every modern mirrorless sytem camera through appropriate adapters. sonyalpharumors.com »

2024-9-27 15:13

DJI Osmo Action 5 Pro Promises ‘Pro’ Performance in a Small, Rugged Body

DJI announced the Osmo Action 5 Pro action camera, promising an array of industry-first features and improved image quality. [Read More] petapixel.com »

2024-9-19 16:00

OWC’s Thunderbolt 5 Envoy Ultra SSD Promises 6,000 MB/s Speeds

In October, OWC will ship the Thunderbolt 5-equipped Envoy Ultra external SSD that promises to be twice as fast as Thunderbolt 4 and USB4 devices with speeds up to 6,000 MB/s while maintaining backward compatibility with computers with Thunderbolt 5, Thunderbolt 4 Thunderbolt 3, and USB4. [Read More] petapixel.com »

2024-9-18 20:44

Adobe Stock Updates and Adobe’s Promises to Creators in the Age of AI

Earlier this summer, Adobe made some sweeping changes to Adobe Stock, primarily aimed at protecting real artists from AI-generated harm on the platform. PetaPixel got a preview of some other new features, which have now arrived to Stock. [Read More] petapixel.com »

2024-9-10 19:55

AI Startup Promises to Replace Costly Furniture Photo Shoots

A French startup called Presti is promising to do away with costly product photo shoots by harnessing AI technology to turn a single image into multiple photos. [Read More] petapixel.com »

2024-7-24 16:54

Lomography’s New Film Emulsion Promises Sun-Kissed 90s Nostalgia

Lomography has unveiled the next step in its film production journey, announcing another new limited edition film: LomoChrome Color '92 Sun-kissed. [Read More] petapixel.com »

2024-7-9 20:56

Profoto Fresnel Small Promises Nostalgic, Cinematic Portrait Light

Profoto has announced the Fresnel Small, a light modifier that promises to create a precise beam of light. The new modifier works alongside a wide variety of Profoto lights. [Read More] petapixel.com »

2024-6-19 16:49

Laowa’s Argus T1 Cine Series Promises Affordability and Speed

Venus Optics has announced the Laowa Argus T1 Cine Series, including what Venus Optics claims are the world's first ultra-fast T1 aperture 28mm and 35mm T1 lenses for full-frame cameras. [Read More] petapixel.com »

2024-6-14 00:39

Tamron’s New 50-300mm f/4.5-6.3 Lens Promises Extreme Versatility

Tamron debuted a new 50-300mm f/4.5-6.3 zoom lens for full-frame Sony mirrorless cameras.

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2024-6-6 07:00

Wandrd Stratus Backpack Promises Style and Comfort for Photographers

Wandrd, the company behind photography-focused bags like the Prvke Lite and Transit Travel series, has announced two new backpacks, the Stratus and Nimbus, with the former being built specifically for photographers. [Read More] petapixel.com »

2024-5-22 22:43

Adobe Express for Enterprise Promises On-Brand Content Creation in Seconds

Continuing its push for commercial and enterprise customers, Adobe has announced Express for Enterprise, promising to deliver automated content creation, AI tools, and ease of use. [Read More] petapixel.com »

2024-5-22 19:00

Google’s New Pixel 8a is a $499 Phone with Flagship-Level Promises

The new Google Pixel 8a has been announced and it has some serious upgrades, bringing it close to the flagship Pixel 8 devices at a notable discount. [Read More] petapixel.com »

2024-5-7 18:59

This Viral Kickstarter Telephoto Camera Makes Impossible Promises

Chinese tech company Beaverlab Technology Co., Ltd has taken Kickstarter by storm with its Excope DT1 camera. However, the camera is suspicious at best and an outright lie at worst. [Read More] petapixel.com »

2024-4-19 19:57

Adobe’s New Frame.io V4 Promises Across-the-Board Improvements

Ahead of NAB 2024, Adobe has unveiled the next generation of its cloud-based Frame.io workflow platform. Frame.io V4 (version four) is streamlined, simplified, and significantly more powerful. [Read More] petapixel.com »

2024-4-9 19:00

Lexar’s SL600 SSD Promises Speed and Portability for Photographers

Lexar's new SL600 portable SSD promises speeds up to 2,000 MB/s and comes in 1TB, 2TB, and 4TB capacities.

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2024-2-14 22:02

Vivo’s New V30 Promises Better Portraits Thanks to a Smarter Flash

While most smartphone manufacturers are focusing on software to make portraits better, Vivo's new V30 improves its flash system, making it smarter and more able to adapt to light level, subject distance, and color temperature. [Read More] petapixel.com »

2024-2-5 18:59

RED’s New Global Shutter Camera Promises Unbelievable Dynamic Range

Last week, RED unveiled a pair of new large-format global shutter cinema cameras, the V-Raptor (X) and V-Raptor (X) XL. Tedious model names aside, these cameras have 40. petapixel.com »

2024-1-30 22:02

Pentax PF-85EDA Spotting Scope Promises Comfortable Birdwatching and Stargazing

Ricoh Imaging Americas Corporation announced the Pentax PF-85EDA spotting scope, a portable terrestrial telescope designed for birdwatching and nature observations. [Read More] petapixel.com »

2024-1-24 01:00

Click App Promises to Banish Fake News by Authenticating Photos

A new app called Click will verify photos, adding provenance by harnessing the Content Authenticity Initiative.

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2023-12-15 17:56

OWC’s First USB4 Drive Promises to be the Fastest with 3,151 MB/s Speeds

Other World Computing (OWC) announced the Express 1M2, its first USB4 drive and what it says is the fastest single-blade NVMe drive to date with real-world speeds up to 3,151 MB/s. [Read More] petapixel.com »

2023-12-7 18:52

Vimeo’s New AI-Powered Editor Promises to Simplify Video Creation

Vimeo has announced a suite of artificial intelligence (AI) powered, browser-based tools that it says are powerful enough to allow anyone to record and publish a streamlined video simply and easily. [Read More] petapixel.com »

2023-6-21 21:42

Godox’s New $1,200 Bi-Color LED Video Light Promises Huge Power

Godox has announced the P600Bi Hard KNOWLED LED Light Panel, a bi-color light panel designed with videographers in mind that offers 650-watt output in a wide range of color temperatures. [Read More] petapixel.com »

2023-6-1 19:56

Epson’s New Legacy Baryta II Paper Promises Rich Blacks and Wide Color

Epson has introduced the newest addition to its Legacy Papers portfolio: the Legacy Baryta II.

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2023-5-10 20:05

Sony SDK Update Promises Improved Performance and Integration

Sony Electronics has announced a new version of its Camera Remote Software Development Kit (SDK), enabling remote operation and additional settings changes of compatible Sony cameras. petapixel.com »

2023-4-13 22:05

iOS Camera App Luma Promises Control, RAW Photos, and Presets

The iOS app Luma aims to provide photographers with a unique, fun, and customizable photo and camera experience. While leveraging the power of RAW images on iPhone, Luma also allows users to create a custom processing pipeline saved as presets. [Read More] petapixel.com »

2023-4-5 23:40

Kolari’s New Atlas Magnetic Filter System Promises Greater Versatility

Kolari Vision has announced Kolari Atlas, a new magnetic filter system that is designed to "revolutionize the way photographers and videographers create" and promises to be lightweight, modular, and easy-to-use. [Read More] petapixel.com »

2023-3-24 20:35

CAI Promises To Deliver More Transparency in AI Generated Images

Adobe's Firefly, a generative text-to-image artificial intelligence (AI) model designed to create images and text effects, launched into beta today and alongside it, the Content Authenticity Initiative (CAI) has new features promoting industry-leading transparency regarding image editing and AI. [Read More] petapixel.com »

2023-3-23 23:51

New Photo Studio Promises Pro-Level Headshots Without a Photographer

LiloPhoto bills itself as the world's first professional self-portrait studio where anyone can get high-quality portraits taken without needing a photographer. [Read More] petapixel.com »

2023-2-12 20:05

Synology’s New 2-Bay DS223 NAS Promises Simple Data Management

Synology has announced the DiskStation DS223 network attached storage (NAS) system, a new two-bay storage solution in its "Value" lineup of essential storage servers aimed at home and work-from-home use. [Read More] petapixel.com »

2023-2-10 00:52