Sony are attempting to turn the camera world on its head by creating a new 35mm full-frame camera that's the same size and weight as one with a smaller APS-C sensor.
Have they succeeded with the new Sony A7C, and is it a great camera in its own right? Find out now by reading our Sony A7C review complete with full-size sample photos and videos.
We are now in November and this means that 12 months passed without a Sony Full Frame E-mount camera announcement. The last FF camera Sony announced was the Sony A9III back in November 2023. The past 7 years Sony always did announce at least 1 new FF E-mount camera. 2016 was the exception although they… sonyalpharumors.com »
2024-11-13 17:41
Sony's gridline update adds up to four customizable grids to which users can add color codes and apply transparency masks. Photo: Sony Earlier this week, Sony announced a $150 update to bring custom gridlines to its Alpha line of cameras starting March 2024. dpreview.com »
2023-11-30 17:00
As you know back in September Sony registered three new Sony cameras. I think I now know nearly for certain what 2 out of these 3 cameras are: Sony A9III (100% certain) Sony video focused camera (100% certain)…it might be a new FX camera (70% chance). Maybe a Sony A7sIV (50% chance) A more technical… sonyalpharumors.com »
2023-10-11 12:51
Press text: Sony Electronics Launches New SDK Version Taking Remote Shooting and Camera Integration to the Next Level Sony’s new Camera Remote SDK version introduces faster processing speed and enhanced function support as well as extending compatibility to the ZV-E1 SAN DIEGO, CA. sonyalpharumors.com »
2023-04-12 17:57
Last call for the special deals period on Sony cameras and lenses. At the middle of it is the Sony a7c: which is perhaps Sony’s best camera to use with manual focus lenses. Additionally, it’s also their smallest full-frame camera with a rangefinder style camera body that we’ve wanted for a very long time. So … thephoblographer.com »
2023-03-30 19:00
Leica lens owners: want something really cool? We’re in the middle of a special deals period on Sony cameras and lenses. At the middle of it is the Sony a7c: which is perhaps Sony’s best camera to use with manual focus lenses. thephoblographer.com »
2023-03-23 19:00
We're in the middle of a special deals period on Sony cameras and lenses. At the middle of it is the Sony a7c: which is perhaps Sony's best camera to use with manual focus lenses. Additionally, it's also their smallest full-frame camera with a rangefinder style camera body that we've wanted for a very long time. thephoblographer.com »
2023-03-02 20:00
Sony's latest Alpha 7R V camera sports some seriously impressive capabilities that make it hard to ignore. But given the other cameras in Sony's line, even if this is the latest and greatest, is it the best for you? [Read More] petapixel.com »
2022-11-16 23:59
Last week, Sony announced a new camera, and looking at the marketing videos the company produced contrasted against the target user I was told it was for, I found myself quite confused. [Read More] petapixel.com »
2022-10-05 18:26
The Sony flagship camera is here, the first of the mirrorless full-frame "holy trinity" of Sony, Canon, and Nikon to be released. Sony announced this beautiful beast back in January 2021, and today we’re going to take it apart, modify it into a full spectrum camera, and (hopefully) put it back together again. [Read More] petapixel.com »
2022-03-05 19:00
THIS IS THE LAST WEEK! For the past few years, Tamron has become one of our favorite third-party lens manufacturers. Their lenses are fast to focus, compact, lightweight, and built incredibly well. On Sony cameras, they’re incredibly durable if not some of the most durable out there. After the jump, you can find all the thephoblographer.com »
2021-12-28 20:00
Guess what? The Tamron lens deals are here! For the past few years, Tamron has become one of our favorite third-party lens manufacturers. Their lenses are fast to focus, compact, lightweight, and built incredibly well. thephoblographer.com »
2021-11-20 08:00
Sony has announced the forthcoming premiere for a new Alpha camera set to debut in just three days, at 10am EDT / 15:00 BST / 22:00 SGT on October 21. As tends to be the case with many of these YouTube premiere teasers, Sony doesn’t reveal any details about the camera in the video’s description or in the placeholder image. dpreview.com »
2021-10-18 18:26
Want to go full-frame with a new Sony camera? This might really be the time to make it happen. Take a look at all these Sony camera deals we found on brand new gear. Don't need the latest camera model? That's fine. thephoblographer.com »
2021-10-14 13:00
Sony has announced the ZV-E10, an interchangeable lens APS-C camera that targets vloggers. With a larger sensor and the ability to swap lenses, Sony believes this camera steps up what the ZV-1 started. petapixel.com »
2021-07-27 17:00
It's rare to experience a smartphone camera interface that gets who are as photographers. But thankfully, Sony understands us the best. Borrowing ideas from their Alpha division, the Sony Xperia 1 II mimics a camera. thephoblographer.com »
2021-03-06 20:00
Sony has announced via Twitter that it will unveil its latest Cinema Line camera on February 23, 2021. Calling it “New Alpha,” this is likely the official reveal of the Sony FX3, the compact cinema camera that leaked online last week. petapixel.com »
2021-02-17 18:48
The all-singing, all-dancing Sony Alpha 1 that was announced this week is billed as "one camera without compromise", the pinnacle of Sony's extensive full-frame camera range and potentially able to be the only camera that you'll ever need. photographyblog.com »
2021-01-29 20:00
Sony has announced the Alpha 1 mirrorless camera, a camera that combines all of Sony’s top technologies into one body, creating a 50-megapixel camera that can capture stills at up to 30 frames per second, blackout-free, as well as 8K video. petapixel.com »
2021-01-26 18:28
If you’re lucky enough to be in Japan at the moment, select Sony stores will give you a free — and downright adorable — mini camera kit if you purchase a Sony a7 or a9 series camera system. dpreview.com »
2020-11-04 00:17
Sony has announced an interesting full-frame camera. Sony claims it to be the world’s smallest and lightest full-frame camera. Along with the camera, Sony announced Read more... canonrumors.com »
2020-09-15 04:10
While the Sony ZV1 isn't such a well-kept secret, it also seems odd. When I look at this camera, I'm sort of reminded of the Sony Bloggie--a camera that they came out with to target pretty much the same demographic years ago. thephoblographer.com »
2020-05-26 17:00
Sony China have posted a very short 6-second video teasing a brand new camera for vloggers. photographyblog.com »
2020-05-19 18:30
The Sony a6000 was a revolutionary camera when it first hit the scene in 2014. It's enticing price point, great specs, and small size made it a camera many photographers and first-time camera owners flocked to. thephoblographer.com »
2020-02-13 14:00
Sony has released a new software development kit (SDK) that allows third-party developers to control some selected Sony cameras. The SDK will offer remote access to key camera controls and still image data, including adjustment of shooting parameters, shutter release and a live view image. dpreview.com »
2020-02-11 21:01
If you have been thinking about finally making the switch to Mirrorless, now is a great time to do it. There are tons of great Mirrorless camera deals around right now like the Sony A7R II for $1,398, the Canon M50 with a lens for $599, the Fujifilm X-T3 for just $1,199, and the brand new Olympus OM-D Em-5 III for only $999! Looking for a Medium Format camera? The Fujifilm GFX 50R has a $1,000 discount, which makes it just $3,499! You can also grab the Full-Frame Sony A7 II with a 28-70mm lens for only $998! Check out all of the incredible Mirrorless camera deals we have found after the break. thephoblographer.com »
2020-02-05 02:00
The Sony a6600 is an excellent camera on paper. With image stabilization, a bigger battery, weather sealing, and the Sony a9's autofocus system, it's tough to find any fault with it behind the screen of a computer. thephoblographer.com »
2019-11-19 14:00
I normally don’t write articles discussing new camera bodies like the Sony a6600, nor do I often get into fine detail on camera specs in general. But since I have been shooting with a Sony a6300 for a few years already, and have been eagerly wanting to upgrade to a newer Sony camera, I feel […] petapixel.com »
2019-08-31 18:16
During a live presentation in New York City this morning, Sony revealed its latest full-frame mirrorless camera, breaking new ground in this ever-more crowded market with the Sony a7R IV: the world’s first 61MP full-frame camera, with a burst speed of up to 10fps, and a reported 15 stops of dynamic range. Sony claims that […] petapixel.com »
2019-07-16 17:14
If you’ve been eyeing a Sony mirrorless camera, now may be the time to pull the trigger. Sony just announced a major summer sale in which the prices of many popular camera models have been slashed by up to $1,000. petapixel.com »
2019-05-30 19:30
We know that Sony will have a new product launch event on April 7. And we heard that a new Sony 8k codec will be unveiled. We also heard unconfirmed info (SR3) about a new Sony RX vloggers camera using the new codec. sonyalpharumors.com »
2019-03-15 17:27
Image on top shows the current Sony A5100 I am still not 100% sure but the evidence is getting stronger that within 24 hours Sony will actually announce a new Sony A6xxx camera. UPDATE: I corrected the specs with the new info I got! – This is going to be a new entry-level camera replacing […] The post (SR5) Sony likely to introduce a new A6xxx camera with usual body design, 4k30p and some “exciting” features… appeared first on sonyalpharumors. sonyalpharumors.com »
2019-01-14 19:55
Three highly reliable sources confirmed Sony has a product launch event this week. One of the three sources gave me those info: 1) The announcement is tomorrow (Tuesday) between 4-6pm London time. sonyalpharumors.com »
2019-01-14 15:34
Compared to previous years Sony did only announce ONE single E-mount camera in 2018. And the Sony A7III was announced ten months ago. This is a record long time without a new E-mount camera from Sony. sonyalpharumors.com »
2018-12-14 16:49
At last folks! Today Sony registered a new camera code in Asia. According to Nokishita the code “WW715296” is for a mirrorless system camera! We know from our sources the High End APS-C cameras is the next camera that will be announced by Sony. sonyalpharumors.com »
2018-11-21 09:33
I got two rumors about a possible Sony announcement next week. One of the sources told me that Sony might announce two compact cameras before the IFA Berlin opening. I don’t know if these are small point and shoot cameras or if this means we are also getting a new A6xxx APS-C E-mount camera. sonyalpharumors.com »
2018-08-22 15:53
Time to make a serious recap of the reliable rumors and news we got so far: Note: The recently registered camera code “WW213188” is for the new Sony RX100Va. This means no new Sony camera is expected to be announced within 2-5 weeks. sonyalpharumors.com »
2018-07-09 16:24
I got the chance to spend time with the Sony a7 III in Las Vegas and then again here in NYC; and after all the time that I spent with the camera I am not totally sure who the customer is that may purchase it. thephoblographer.com »
2018-04-25 07:00
$(document). ready(function() { SampleGalleryV2({"containerId":"embeddedSampleGallery_8395811675","galleryId":"8395811675","isEmbeddedWidget":true,"selectedImageIndex":0,"isMobile":false}) }); Our good friend Roger Cicala over at Lensrentals finally got around to tearing down the Sony a7R III, to see if Sony was being honest when it claimed the newest a7R was much better weather sealed than its predecessor. dpreview.com »
2018-02-20 21:54
If you use Sony cameras, here’s something you should be aware of: a computer security expert is warning that Sony’s camera firmware update process has serious security risks that could put your computer and data in danger. petapixel.com »
2018-02-01 22:35
It's been fascinating to watch the rise of mirrorless cameras over the course of my 7+ years writing about digital photography. And Sony in particular has been fun to watch as they've lead the mirrorless charge in terms of sensor size and resolution. dpreview.com »
2017-11-30 19:14
The NABshow did open today. The Sony teased “exciting new camera“ is actually the new HXC-FB80 camcorder and not a new A7sIII we were hoping to see. All I can give you as new information is that today more sources confirmed there is another Sony press event before the start of the Photoplus show on […] The post Confirmed Sony press event at Photoplus (Sony registered two new camera codes) appeared first on sonyalpharumors. sonyalpharumors.com »
2017-10-18 19:00
Yesterday I reported two news: 1) Sony teased the launch of an “exciting new camera” for the NABshow starting on October 18. 2) Sony will have a second press event (with product announcement?) at PhotoPlus next week (October 24 or 25). sonyalpharumors.com »
2017-10-17 16:52
The Swedish store Scandinavianphoto did mark the Sony RX1rII as “discontinued”. Now it’s unclear if this means that the store simply decided in solo to not sell this camera anymore or if Sony officially doesn’t ship them this camera anymore. sonyalpharumors.com »
2017-10-03 12:55
The Sony RX0 is the company's answer to needing a high end action camera for a number of reasons. Sports shooters will love it. Action shooters will love it. Heck, it's honestly hard to not like it. thephoblographer.com »
2017-10-03 07:00
Recently, DPReview was invited to Japan to visit both the Sony headquarters in Tokyo and Sony’s image sensor factory in Kumamoto. The trip was an opportunity to gain some insight into both the philosophy and the technology that underpins the company. dpreview.com »
2017-09-11 17:22
Sony just published a new video introducing the 4K Super Motion Camera: The Sony CMOS sensor keeps all captured data, allowing you to play it back at a later date. Sony isn’t attempting to create a high-speed 4K camera. sonyalpharumors.com »
2017-08-23 12:37
Backscatter Underwater Video & Photo is the largest underwater imaging equipment supplier in the world. They love the water, and they personally dive and shoot with the gear they sell. dpreview.com »
2017-08-21 22:47
Sony has teased its video-focused customers with news of an upcoming announcement: it will soon take the wraps off a new CineAlta motion picture camera, one sporting a 36x24mm sensor. There's still a bunch details forthcoming, but thus far Sony has revealed that the new CineAlta model will be capable of multiple aspect ratios and will be compatible with many existing CineAlta accessories. dpreview.com »
2017-07-27 21:30