It's no secret: lots of photographers are drooling over the idea of shooting with the Fujifilm GFX 50S medium format camera. The idea of owning something bigger than full frame 35mm (though not even the size of true digital 645) is something that is bound to attract a whole lot of photographers.
Then consider the fact that everyone and their mother is a photographer these days. Everyone will want a medium format camera because they're becoming more and more affordable. Though for what it's worth, I'm very positive that not everyone understands medium format. . thephoblographer.com