Five New Affordable Large-Format Cameras Are Coming Soon

Ontario-based Custom Camera Building announced a new line of film cameras on Kickstarter, including panoramic 617/612 and large-format (4x5, 5x7, and 8x10) models. [Read More] petapixel.com »

2025-8-12 17:05

Sigma 12mm f/1.4 APS-C E-mount lens is going to be announced soon…

A trusted source gave me a clear indication the new 12mm f/1. 4 APS-C E-mount lens will be announced very soon. What I don’t know is if also the Sigma 35mm f/1. 2 FE II lens is going to be announced along this lens. sonyalpharumors.com »

2025-7-16 17:05

New Sony Cine E-mount camera is coming soon

In the past days I got two messages from tow different sources claiming a new Cine E-mount camera will be announced soon: Source 1: Sony’s sales claims that it will launch a Cinema Line camera that support XAVC 8K. sonyalpharumors.com »

2025-7-12 13:22

Hot! Sony FE 100mm F2.8 Macro GM OSS coming soon!

How2Fly reports: Sony is testing a new full-frame macro lens, the FE 100mm F2. 8 Macro GM OSS. It means soon this lens will be announced. It’s going ot be the official replacement for the 90mm macro. sonyalpharumors.com »

2025-7-4 17:14

Samyang is soon launching new “prima” lenses!

Samyang just posted the following teaser text on Instagram: Prima Series from LK Samyang. Portable. Practical. Perfect for creators. Easier to carry, more enjoyable to shoot. I have no info about possible lens specs yet… The post Samyang is soon launching new “prima” lenses! first appeared on sonyalpharumors. sonyalpharumors.com »

2025-7-3 08:39

Is Fujifilm Launching its Panorama Camera Soon?

Fujifilm is having one of the most exciting years in the camera industry. We have seen them launch three new cameras, two of which are true innovations in the world of photography. In fact, quite recently, we found a new patent hinting at full-frame lenses, suggesting that Fujifilm is thinking differently for its future. thephoblographer.com »

2025-6-15 10:00

Analysis: Why Sony could soon announce the Sony FX3II soon with 24MP, 6K RAW, 4k120p

Last week I told you that Sony has two more camera registered in Asia that will be announced within 3-4 months: Code “WW697160” registered by Sony Japan Code “WW084220” registered by Sony Wuxi The publicly registered cameras only contain data about their Wifi and connectivity capabilities. sonyalpharumors.com »

2025-6-5 16:45

Trail Camera Theft Could Soon Land You in Jail in Pennsylvania

Pennsylvania lawmakers want to make the theft of a trail camera a specific crime punishable by jail time and a $1,500 fine.

[Read More]

2025-5-30 18:53

Rumors about three new Sigma E-mount lenses coming soon!

A couple of weeks ago I told you that a new Sigma 200mm f/2. 0 FE lens will be announced soon. Another reliable source (thank you!) just told me that two more Sigma APS-C E-mount lenses will be announced soon. sonyalpharumors.com »

2025-5-24 16:42

DJI MAVIC 4 PRO: The Next Generation is Coming Soon

It looks like DJI will soon be announcing the MAVIC 4 PRO, which is sure to be a big deal in the drone community. The full specifications have been leaked by DroneXL ahead of a rumored announcement date coming in mid-May. canonrumors.com »

2025-5-1 12:13

Google CEO Hopes Gemini AI Will Soon Be Integrated Into Apple Intelligence

While in federal court today dealing with antitrust charges against Google, Alphabet Inc. Chief Executive Officer Sundar Pichai said he hopes Google's Gemini AI service will be added as a built-in option to iPhones and iPads this year. [Read More] petapixel.com »

2025-5-1 20:29

Coming soon: New Viltrox 50mm f/1.4 PRO lens

After the launch of the impressive 35mm f/1.2 LAB lens Viltrox will soon announce the new 50mm f/1.4 FE PRO. Keep in mind that in late 2025 we should also get the 50mm f/1.2 LAB  version. 35mm FE Preorders: Amazon USA (Click here), Pergear, Viltrox store, €1,099 at Amazon DE, Amazon FR, Amazon IT, Amazon… The post Coming soon: New Viltrox 50mm f/1.4 PRO lens first appeared on sonyalpharumors. sonyalpharumors.com »

2025-4-29 09:37

Coming soon: New 7Artisans AF 24mm f/1.8 FE lens

7Artisans will soon announce this new AF 24mm f/1.8 FE lens.

The post Coming soon: New 7Artisans AF 24mm f/1.8 FE lens first appeared on sonyalpharumors.

2025-4-25 10:34

Canon Canada To Raise Prices On Cameras & Lenses Soon

Canon USA will be raising prices by 7-8% on all Canon cameras and lenses as soon as April 21, 2025. If it doesn’t happen that day, it will happen before the end of April. Canon Canada will also be raising prices in the near future. canonrumors.com »

2025-4-19 13:05

Coming soon: New Brightin Star 12mm f/2.8 Full Frame lens

This is a non fisheye lens with the following specs: 11 groups of 15 elements 5 aperture blades rear 34mm filter minimum focusing distance 0. 24m almost zero distortion design lens body size 70. 1*96. sonyalpharumors.com »

2025-4-11 12:57

BIG Sony announcement soon with a never seen before lens!

I just received triple confirmation about a big Sony announcement happening soon. This is NOT for the successor to this camera…. this will be an epic lens ;) So I am going to drop the rumor tomorrow or after tomorrow at 3pm London time. sonyalpharumors.com »

2025-4-8 15:45

Sigma will soon announce a STUNNING new lens!

Reliable sources Sigma is going to announce another new STUNNING new lens. I should soon get the final confirmation on the specs…so please be patient…all I can give you for now is THIS hint ;) P. sonyalpharumors.com »

2025-4-1 14:07

Is Leica Launching A New M11 Version Soon?

Leica has been having a wonderful year so far. They have been launching varied products, and recently, they also announced Sirui as their ninth member for the coveted L-mount. As the L-mount is becoming a strong competitor in the market, there are reports of the company's models making a splash this year. thephoblographer.com »

2025-3-27 10:00

Sony Must Update Its RX1R Line Up Soon

Compact cameras have gained immense fame in the past six months. From Fujifilm's X100VI going out of stock soon to the launch of Canon PowerShot V1, the compact cameras trend is here to stay. While we are going to see more entries in this range soon, the question that still looms is when will Sony update its popular compact camera series, the RX1R? thephoblographer.com »

2025-3-23 10:00

We May Get 40-150mm F2 from OM System Very Soon

The OM System recently unveiled the OM 3, along with the 17mm f1. 8 II and the 25mm f1. 8 II. The camera has received a positive review from us thanks to its ability to provide stunning visuals, computational photography, and great durability. thephoblographer.com »

2025-2-21 17:00

We May See As Many As 10 New Lenses From Tamron Soon

Several companies have launched their financial reports for Q3. We saw a decline in profit when it came to Canon and Nikon's sales and a rather positive year for Fujifilm. It is not entirely surprising to see some companies underperforming as varied factors have contributed to slower sales. thephoblographer.com »

2025-2-21 20:00

New Fujifilm Instax Wide EVO coming soon

According to FujiRumors, Fujifilm will soon announce a wide-angle version of the hybrid Instax EVO. This version will also sport a “film rewind knob” that will print on the in-camera Instax printer. canonrumors.com »

2025-1-15 11:22

OM System to announce a new camera soon

Olympus Malaysia accidentally published an image that they should not have detailing an upcoming Olympus m43 mount camera body. The image was up for a few hours and then taken down. The older OM-1 film camera reminds me more of the current OM-D E-M10 series of camera bodies. canonrumors.com »

2025-1-10 11:06

Software deals ending soon: 50% Off ON1 Photo RAW

These software offers will soon expire: save up to 50% on Topaz AI software bundles (Click here). 50% Off ON1 Photo RAW Save 25% on DxO software bundle (Click here).   A couple of hot deals still going on: Prime members save 25% on all new Nextorage CFexpress Type A and SD cards sold on… The post Software deals ending soon: 50% Off ON1 Photo RAW first appeared on sonyalpharumors. sonyalpharumors.com »

2024-12-30 20:25

Brilliant Helium Grip Coming Soon for the Leica Q2 and (Maybe) the Fuji X-T5

Photographer and YouTube content creator Hugh Brownstone and architect and photo enthusiast Ed Palisoc teamed up earlier this year to create the Helium Design Lab He3 Handgrip for the Leica Q3, which quickly proved to be a smashing success. [Read More] petapixel.com »

2024-10-30 20:43

Good news: The Samyang Remaster Slim lens will soon be available worldwide

Samyang is officially teasing the worldwide launch of the new Remaster Slim modular lens. It’s already on preorder at WexUK and ParkCameras. So far we only have some Korean Youtube reviews of the lens. Just add the autotranslated subtitles to read what they say: sonyalpharumors.com »

2024-9-28 08:34

Coming soon: New TTArtisan AF 75mm f/2 FE lens

THis coming week TTartisan will officially announced their next new Full Frame autofocus E-mount lens: The 75mm f/2. 0. Below you can see specs:   There is yet no info about pricing and exact availability. sonyalpharumors.com »

2024-9-9 11:37

Confirmed: Chinese manufacturer (probably Viltrox) will soon launch three E-mount zoom lenses!

A reliable leaker on Weibo wrote this: Chinese zoom autofocus lenses are under development. Mr. Ma has confirmed through news channels that domestic brands are currently developing new zoom AF lenses. sonyalpharumors.com »

2024-8-28 16:04

Apple May Use a Samsung Sensor in the iPhone as Soon as 2026

A new report alleges that Apple will start using Samsung sensors in its iPhones as soon as 2026, ending the exclusive use of Sony sensors which has persisted for more than 10 years. [Read More] petapixel.com »

2024-7-26 00:20

HOT: Sigma will soon announce a new “intriguing” FF zoom!

Last week I told you that Tamron will soon announce another big zoom lens. Well, two trusted sources have just told me that Sigma will also soon announce a big zoom lens!I have been told that unlike the recent Sigma 28-45mm f/1. sonyalpharumors.com »

2024-7-24 16:47

Surprise: Tamron will soon announce a new BIG zoom lens!

Reliable leaked How2Fly just tweeted that Tamron will soon announce a new BIG zoom lens! I have no idea yet about th possible specs but we can guess based on patents: I know the Nikkor Z 180-600mm f/5,6-6,3 VR lens is actually a Tamron design. sonyalpharumors.com »

2024-7-20 15:36

Coming soon: New Astrhori 120mm f/2.8 E-mount Macro

The new Full Frame and manual focusing 120mm f/2.8 macro will be announced soon. sonyalpharumors.com »

2024-7-7 14:19

Ending soon: 20% discount on all DxO software

DxO is turning 20 years old and you still have a few days left to save 20% on all DxO software (Click here)! More software deals: Two months ago Topaz released the brand new Photo Ai 3. 0 (Click here). sonyalpharumors.com »

2024-6-30 20:09

100% confirmed: Sony ZV-E10II announcement very soon!

I can now confirm the Sony ZV-E10II is coming very soon! Should get specs within 1-2 days! At long last we finally have the first camera announcement of the year from Sony. We should also get a new APS-C kit zoom lens designed for vloggers. sonyalpharumors.com »

2024-6-23 22:54

Could we soon have a Voigtlander/Cosina 18mm f/1.4 lens?

I love the Vogitlander/Cosina lenses. I have owned the 40mm f/1.2 for years, and just recently I purchased the wonderful 50mm f/1.0. The reason I buy these types of Voigtlander lenses is that they offer me high optical quality in a relatively compact format. The trade-off is the lack of autofocus, but I am a… sonyalpharumors.com »

2024-6-15 16:03

And now comes this: Youtuber claims that soon E-mount will be abandoned

I know this sounds crazy and maybe even “clickbaity”. But Michael Leidel brought a list of arguments why this might be happening within the next years. In very short: The E-mount lens system is saturated According to him, we are now close to a point where it becomes difficult to sell new lenses because we… sonyalpharumors.com »

2024-6-11 16:23

Sony 85mm f/1.4 GMII still confirmed to be announced very soon

So folks, lately I have been silent on Sony rumors because of two reasons: The personal stuff that is keep me busy, told you about here and I can tell you know this will take a lot of more time than expected Sony has postponed the release of most gear and I am awaiting new… sonyalpharumors.com »

2024-6-8 16:11

OWC announced the new generation 4.0 CFexpress Type A cards

OWC just announced the new Generation 4.0 Cfexpress TypeA cards that will be available soon on their official store front here at Amazon, BHphoto, Adorama. This is the price: 480GB for $319 (preorders coming soon) 960GB for $519 (preorders coming soon) No Sony camera yet has the hardware to support these Generation 4.0 cards. But… sonyalpharumors.com »

2024-4-13 20:59

Sony RX100VI is out of Stock everywhere and might be soon discontinued

The recent weeks I noticed that the RX100VI is no more in Stock: Amazon is NOT taking preorders anymore BHphoto reports the camera will ship in 4-6 weeks Adorama reports it’s “on Backorder” FotoErhardt says it’s “on preorder” Our reader Diego shared an interesting story: I recently had to service my RX100M7 I bought at… sonyalpharumors.com »

2024-4-12 17:40

WhatsApp May Soon Be Adding AI-Powered Photo Editing Tools

WhatsApp is working on an AI-powered image editing tool that will allow users to edit photos within the app.

[Read More]

2024-3-26 17:15

WOW: Sony will soon announce a super fast lens that has never been realized by ANYONE before!

After two months of rumor work I can finally claim that I am nearly certain that Sony is about to launch a “WOW” product. A super fast lens that no other company ever made before…a first in the entire photographic history! I will share the rumor on march 5 at 12am New York Time. You… sonyalpharumors.com »

2024-3-5 19:27

WhatsApp May Soon Stop Users From Screenshotting Your Profile Picture

WhatsApp may be working on a way to block users from screenshotting your profile picture.

[Read More]

2024-2-22 15:34

RELIABLE rumors coming soon!

I got a couple of reliable rumors I am going to share soon. I am traveling now so I will need some time before I can post the first exciting rumor today. It’s about Sigma! After that…Sony ;) Note about the Sigma rumor: Announcement of that new Sigma gear will happen after mid February and… sonyalpharumors.com »

2024-2-7 08:53

Zeiss Teases a New Lens: ‘Arriving Soon’ and ‘Approaching Fast’

Zeiss, which denied rumors it is leaving the camera lens manufacturing space last year, is teasing the arrival of a new optic. While it might appeal to some, photographers shouldn't get their hopes up: it is almost certainly a cinema lens. [Read More] petapixel.com »

2024-2-6 21:44

Sounds like we are soon getting an APS-C E-mount lens…

A German youtuber just posted a video where he says he bought the new Sony A6700 camera because he now has to review “something” that will be announced for this camera soon. He didn’t mention the brand name but he often reviews both Sigma and Sony gear right before the announcement. My guess (guess and… sonyalpharumors.com »

2024-1-30 20:10

Many REALIABLE rumors coming soon!

I am working on a bunch of reliable rumors. First small RELIABLE rumor will be posted today (UPDATE: tomorrow…have to work on one aspect of the rumor today). Many more coming the days after ;) Join our newsletter and social network to not miss any of my upcoming rumors:     Social Networks: Subscribe my… sonyalpharumors.com »

2024-1-18 14:01

Yongnuo to release an autofocus Canon RF 35mm f/2R DF DSM soon

It seems Yongnuo is throwing down the glove regarding the RF mount and autofocus capability. While Samyang and others have previously created autofocus lenses for the RF mount, they were told to stop by Canon apparently over patent issues. canonrumors.com »

2024-1-17 06:28

To be announced soon: New Godox V1 pro!

Trusted sources told me that Godox will launch a PRO version of their popular Godox V1 TTL Li-ion Round Head Camera Flash. No info yet on the specific advanced features… sonyalpharumors.com »

2024-1-7 14:06

Instagram May Soon Let You Create Your Own ‘AI Friend’

Instagram appears to be working on a new feature that will let users make their very own customizable "AI Friend."

[Read More]

2023-11-3 17:54

Brightin star will soon announce their first E-mount autofocus lens

The Chinese manufacturer Brightin star will announce their first E-mount autofocus lens sometimes in November. They currently sell manual focusing prime lenses only on their official Amazon store. sonyalpharumors.com »

2023-10-30 14:40