Apple Releases World’s First Haptic Trailer for ‘F1’ Movie
Apple's F1 movie will be released in theaters in two weeks and the company has created the first-ever haptic movie trailer to quite literally build a buzz. [Read More] petapixel.com »
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Massive Antarctic Squid Caught Live on Camera for First Time Ever
For the first time, scientists have filmed a living Gonatus antarcticus squid -- a deep-sea species never before seen alive. [Read More] petapixel.com »
2025-6-12 15:19
Rollei’s First Lens Is an 85mm f/1.8 Prime for Sony and Nikon Cameras
German photo company Rollei has announced its first lens, which the company calls "the beginning of a new era." The full-frame Rollei AF 85mm f/1.8 STM will ship next month in Sony E and Nikon Z-mount versions. [Read More] petapixel.com »
2025-6-11 20:07
Fujifilm Offers First Look at ‘Classic’ Camera It Will Unveil Tomorrow
Fujifilm has released a new teaser ahead of tomorrow's X Summit in Shanghai, offering the first glimpse of a new camera that will be unveiled in China. The teaser also delivers a brief look at what appears to be a new lens. [Read More] petapixel.com »
2025-6-11 17:03
First leaked Sigma 12mm f/1.4 APS-C E-mount lens images!
Here are the first images of the new Sigma 12mm f/1. 4 APS-C E-mount lens. It comes along a “bad” news. In very last minute Sigma postponed the announcement of this lens for unknown reasons. sonyalpharumors.com »
2025-6-12 16:59
Nikon Z8 Firmware Adds World’s First Pixel-Shift Mode With Focus Shift and AE Bracketing
Nikon has announced firmware version 3.00 for its Nikon Z8 full-frame mirrorless camera. The major firmware update …
[Read More]
petapixel.com »2025-6-11 16:32
Only Known Photos of World’s First Computer Programmer Ada Lovelace Go to Auction
The only known photographs of Ada Lovelace -- who wrote the world's first computer program in the mid-1800s -- are estimated to fetch $162,000 at auction. [Read More] petapixel.com »
2025-6-10 20:20
First leaked image of the new Sigma 17-40mm f/1.8 APS-C E-mount lens!
Here are the first leaked images of the new Sigma 17-40mm f/1. 8 APS-C E-mount lens that will be announced on June 17! This will give you the light gathering capability and bokeh of a classic Full Frame f/2. sonyalpharumors.com »
2025-6-8 19:00
Venus Optics announced the first E-mount zoom Fisheye lens: Laowa 8-15mm f/2.8 FE
The first E-mount zoom Fisheye lens is now available for preorder at BHphoto (Click here) and Venus Optics (Click here). The official product video: Here is a review from Albert Dros: The post Venus Optics announced the first E-mount zoom Fisheye lens: Laowa 8-15mm f/2.8 FE first appeared on sonyalpharumors. sonyalpharumors.com »
2025-6-8 17:10
Giant Woolly Rat Caught on Camera for First Time Ever
The subalpine woolly rat, a giant rodent long known only from rumor, has been photographed and filmed in the wild for the first time. [Read More] petapixel.com »
2025-6-5 20:10
The 28-105mm T3 Will Join the 28-45mm T2 as Sigma’s First AF Cine Line Lenses
Sigma has announced a new lens family, the Sigma AF Cine Line, along with its first two members: the previously revealed Sigma 28-45mm T2 FF and the Sigma 28-105mm T3 FF. [Read More] petapixel.com »
2025-6-4 01:00
Mr Ding’s First Nikon Z Lens Will Be Loved by Portrait Photographers
Third-party Chinese brands are a plenty. From Viltrox to Light Lens Lab, each company has offered some truly exciting lenses for photographers working in portraits, weddings, sports, wildlife, or macro photography. thephoblographer.com »
2025-5-30 13:00
First Leaked images of the new Sony FX2!
Today at 4pm Berlin time Sony will announce the new FX2. And here are the first leaked images: Sony FX2 preorder links USA: BHphoto, Amazon, Adorama (preorders open tomorrow May 29) EU: Fotokoch, FotoErhardt, Calumet, WexUK via Reddit The post First Leaked images of the new Sony FX2! first appeared on sonyalpharumors. sonyalpharumors.com »
2025-5-29 11:02
Nearly Extinct Antelope Species is Photographed for the First Time Ever
This is the first-ever photograph of the Upemba lechwe -- one of the world’s rarest large mammals, now teetering on the brink of extinction, with fewer than 100 of these elusive creatures believed to remain. [Read More] petapixel.com »
2025-5-28 17:30
First image of the new Samyang-Schneider 24-60mm f/2.8 FE lens!
Samyang/Schneider did display their second Full Frame E-mount zoom lens after the 14-24mm f/2. 8 FE. This is the first image of the upcoming 24-60mm f/2. 8 FE. I have no info about exact specs, pricing and launch date. sonyalpharumors.com »
2025-5-22 15:46
Voigtlander Launches Its First Portrait Lens That Lets You Control Bokeh
Cosina has been expanding its Voigtlander portfolio with exceptional new lenses. It comes as no surprise that they decided to launch something new for portrait photographers, too. The company has announced a new lens that allows photographers to play with bokeh, the Portrait Heliar 75mm f1. thephoblographer.com »
2025-5-20 19:00
Texas Could Become First State to Ban Social Media for All Minors Under 18
Texas is poised to become the first state in the U.S. to ban minors under the age of 18 from using social media.
[Read More]
petapixel.com »2025-5-19 19:19
First review of the new Schneider-Kreuznach Samyang AF 14-24mm f/2.8 lens
The new Schneider-Kreuznach Samyang AF 14-24mm f/2.8 lens is now avaialble for preorder in Europe though stores liket Fotokoch, Calumet, FotoErhardt, WexUK. There are no US preorders open yet. But we finally have the first English review: They really made a nice lens! The post First review of the new Schneider-Kreuznach Samyang AF 14-24mm f/2.8 lens first appeared on sonyalpharumors. sonyalpharumors.com »
2025-5-17 12:37
First image of the new LAOWA AF 180mm F4.5 1.5X APO and 12mm f/2.8 Zero-D
Here are images of two new Laowa lenses that have been displayed in China. No info yet about pricing and availability. Both are autofocus lenses that will be available for native E-mount too. via Asobinet The post First image of the new LAOWA AF 180mm F4. sonyalpharumors.com »
2025-5-17 09:29
Leica’s LUX App Gets an Update with New Artist-Inspired Looks
When we first looked at the Leica LUX app, we focused on how closely Leica was able to recreate the look of some of its most iconic lenses and color profiles. Now, Leica is pushing its first major update to the app, bringing looks made in collaboration with its iconic photographers. This first update uses … thephoblographer.com »
2025-5-15 11:00
Snap-Happy Starters: The 5 Best Beginner Cameras of 2025
Because every pro was once a rookie with shaky hands and a dream. So, you’ve caught the photo bug. You’re framing sunsets with your hands, analyzing symmetry in coffee mugs, and dreaming in shutter speeds. canonrumors.com »
2025-5-14 16:30
First image of the new SongRaw 85mm f/1.2 FE lens
On 20 May, the Chinese company SongRaw will introduce this new 85mm f/1. 2 full-frame autofocus lens for the Sony E-, Nikon Z- and Leica L-mount system cameras. Above you can see the first image of the E-mount version. sonyalpharumors.com »
2025-5-14 21:56
World’s first VPG800-compliant NX-A2PRO Series from Nextorage now in Stock at BHphoto
The first VPG800 compliant Type A cards from Nextorage are available and in Stock at BHphoto. There is also a new and more affordable Nextorage VPG400 compliant series at BHphoto. Sony savings are ending on May 11 on those pages at BHphoto, Amazon, Adorama. sonyalpharumors.com »
2025-5-12 22:29
This is the First AI Video to be Transferred Onto Film
A video artist has created the first-known film that began life as an AI video but was finished on analog film.
[Read More]
petapixel.com »2025-5-10 20:13
Sigma May Launch an Industry First Lens This Summer
Sigma recently announced the BF camera, a sleek-looking device with a minimalist approach. In addition, the company introduced two zoom lenses: the 16-300mm f3. 5-6. 7 DC OS Contemporary and the 300-600mm f4 G OS Sports. thephoblographer.com »
2025-5-10 19:00
Print your pictures on anything: The EufyMakeE1, the first 3D texture UV printer, raised almost 20 million dollars on Kickstarter!
If your dream is to print your images on EVERYTHING you can now preorder this UV printer on Kickstarter (Click here). With their new UV tech you can print your images on over 300 materials and in all possible 2D and 3D shapes! Here you will find some instructions and reviews: The post Print your pictures on anything: The EufyMakeE1, the first 3D texture UV printer, raised almost 20 million dollars on Kickstarter! first appeared on sonyalpharumors. sonyalpharumors.com »
2025-5-8 20:04
Ending on Sunday: Sony USA savings with first ever $200 discount on the Sony A7cII
For the first time we have a $200 discount on the Sony A7cII sold by BHphoto, Amazon, Adorama. All new Sony rebates can be found on those pages at BHphoto, Adorama and Amazon. Sony Camera deals: $400 off on the Sony A7rV at BHphoto, Amazon, Adorama. sonyalpharumors.com »
2025-5-4 20:03
Canon to Announce A World’s First Fast Ultra-Wide Prime Lens
One of the most requested lenses from Canon shooters has been a fast ultra wide angle prime, especially for astrophotography. The sort of lens has been long rumored, and we have seen plenty of optical designs in the past. canonrumors.com »
2025-4-30 14:17
Canon Releases First Quarter 2025 Financial Results
Canon has released their first quarter of 2025 financials results, and the business seems to be doing quite well. The imaging division saw a 20% increase of net sales, helped by a 30% jump in network camera sales. canonrumors.com »
2025-4-27 18:12
Sony Launches FE 50-150mm F2 GM, a World’s First
The World’s First Telephoto Zoom Lens Designed for Wedding, Portrait, Indoor Sports, Photo and Video Professionals with a Maximum Focal Length of 150 mm and Constant F2 Aperture Sony today introduces the FE 50-150mm F2 GM, the world’s firsti telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. canonrumors.com »
2025-4-25 10:30
New Sony USA savings: First ever $200 discount on the Sony A7cII
For the first time we have a $200 discount on the Sony A7cII sold by BHphoto, Amazon, Adorama. All new Sony rebates can be found on those pages at BHphoto, Adorama and Amazon. Sony Camera deals: $400 off on the Sony A7rV at BHphoto, Amazon, Adorama. sonyalpharumors.com »
2025-4-22 20:27
Just announced: First Industrial cameras using the massive Sony 247mp medium format sensor
The companies Vexcel and Ximea have just announced their new industrial camera using the new Sony 247mp medium format sensor. Don’t think we are going to see that sensor in a more classic camera for photographers. sonyalpharumors.com »
2025-4-18 15:32
Colossal Squid Filmed in Wild for First Time Ever
An underwater drone has captured the first-ever video footage of one of Earth’s most mysterious invertebrates, the colossal squid. [Read More] petapixel.com »
2025-4-17 19:36
First leaked image of the new Sony 50-150mm f/2.0 GM lens!
Here is the first exclusive leaked image of the new Sony 50-150mm f/2. 0 GM lens! Specs: Weight: 1340g Length: 200mm (same length and very similar body of the Sony 70-200mm GM II 50-150 2. 0 GM is slightly bigger than the Tamron 35-150mm f/2. sonyalpharumors.com »
2025-4-15 16:43
First worldwide review Voigtlander 28mm f/1.5 Nokton for Sony FE
The new Voigtlander 28mm f/1.5 Nokton for Sony FE is now in Stock at BHphoto (Click here). And here is the world’s first review published by SonyAlphaBlog: Sharpness is excellent for long distance but results are a bit disappointing at portrait distance with only good results wide open for portraits Background blur is very soft,… The post First worldwide review Voigtlander 28mm f/1.5 Nokton for Sony FE first appeared on sonyalpharumors. sonyalpharumors.com »
2025-4-13 13:59
First tariff effects? BH removed the Sony 400-800mm preorder option and Adorama says it’s shipping out in June only
This is rather unusual, but the pre-order option for the Sony 400-800mm has been removed from BHphoto and Adorama says it won’t ship until June. I’m really not sure if this has to do with the current rate situation or if there is a sudden unexpected demand for this lens. sonyalpharumors.com »
2025-4-12 15:19
Blackmagic is the first camera manufacturer to announce price increases due to the new tariffs
Blackmagic writes: We wanted to post a quick note on USA prices and the new government tariff changes. Most products in the USA have increased and please check our web site for details. DaVinci Resolve and Blackmagic Cloud prices remain the same. sonyalpharumors.com »
2025-4-10 15:43
A world’s first! Sony will soon announce the 50-150mm f/2.0 GM lens!
According to three trusted sources, Sony will soon announce a new 50-150mm f/2.0 GM lens. Yes, folks, I didn’t make a typo… this really is a constant aperture zoom of f/2.0! There has never been a lens like this in the history of photography, so I’m very excited to hear your comments on this new… The post A world’s first! Sony will soon announce the 50-150mm f/2.0 GM lens! first appeared on sonyalpharumors. sonyalpharumors.com »
2025-4-9 16:42
Nikon Z5 II Hands-On First Impressions: Way Beyond Entry Level
The original Nikon Z5 is four years old now and probably still represents the best bang for the buck in the affordable full-frame game. With ample controls, excellent 24-megapixel image quality, and even dual card slots, the Z5 had no right to be as affordable as it was. [Read More] petapixel.com »
2025-4-3 07:02
Sony’s 8K Hawk-Eye Technology Will Measure All NFL First Downs
Starting this upcoming season, the National Football League (NFL) is fully embracing Sony's Hawk-Eye technology for line-to-gain measurements in NFL games. [Read More] petapixel.com »
2025-4-2 21:16
Auroras on Neptune Captured on Camera for First Time
NASA's James Webb Space Telescope (JWST) captured images of auroral activity on Neptune for the first time.
[Read More]
petapixel.com »2025-4-1 20:52
Does Tamron own 19% of the worldwide lens market share?
A chinese source on Weibo reports that: Internal documents of Tamron have been exposed, and the market share of Tamron camera lens products accounts for about 19% of the global market share, ranking first among third-party manufacturers in the world. sonyalpharumors.com »
2025-3-29 17:01
Laowa Debuts World’s First Shift Lenses for Full-Frame, VV Cine Cams
Venus Optics announced the world's first cinema shift lenses, the Laowa 15mm T4.8 and 20mm T4.1.
[Read More]
petapixel.com »2025-3-27 19:09
Photographer’s Trail Camera Captures ‘First Grizzly Bear of The Year’ in Yellowstone
A photographer's trail camera filmed the "first grizzly bear of the year" near Yellowstone National Park -- as the animals emerge out of hibernation. [Read More] petapixel.com »
2025-3-27 17:32
Cougar Cubs Photographed in Michigan For First Time In Over 100 Years
An anonymous photographer captured images of the first cougar cubs to be seen in Michigan in more than 100 years.
[Read More]
petapixel.com »2025-3-21 18:46
World’s Largest Camera is Ready to Take Its First 3,200-Megapixel Photos of the Universe
The groundbreaking 6,600-pound 3,200-megapixel Legacy Synoptic Survey Telescope (LSST) was installed this week at the Vera C. Rubin Observatory in Chile. With the final optical component in position, the LSST team will perform final testing before capturing highly anticipated "First Look" photos. [Read More] petapixel.com »
2025-3-15 19:45
Tusk Cinema Series Is ‘World’s First’ Cinema-Grade Lens and Filter System for iPhone
Tusk and ShiftCam teamed up to create the Cinema Series: the world's first commercial-grade mobile lens and filter system.
[Read More]
petapixel.com »2025-3-13 00:01
Nextorage has announced the first VPG800-compliant Type A cards for Sony cameras
Nextorage will start selling the VPG800-compliant CFexpress Type A memory card “NX-A2PRO series” and the CFexpress Type A memory card “NX-A2AE series,” an advanced model for video recording, in late April 2025. sonyalpharumors.com »
2025-3-11 13:28
First Leaked Image of the Fujifilm GFX100RF
The first image of the upcoming GFX100RF, which will be Fujifilm’s newest medium format camera, which promises to be a fixed focal length rangefinder camera. This camera is one of the Fujifilm Wifi registrations that most likely happened recently. canonrumors.com »
2025-3-5 16:34
First image of the new Kase 85mm f/1.4 FE AF lens
At the Cp+ the Chinese company Kase did display a prototype for a new 85mm f/1. 4 Full Frame E-mount autofocus lens. The lens has a declickable aperture. We already have fifteen 85mm primes according to this BHphoto list. sonyalpharumors.com »
2025-3-6 11:57