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Correction: Fujifilm’s Price Increase Is Its First and Based on Initial Tariffs

Earlier this week, PetaPixel reported that official Fujifilm dealers were sent a list of increasing prices set to take effect August 1. While the price increase is now in effect, it wasn't due to the new 15% tariff "deal" the US struck with Japan recently, but is instead the company's response to the first 10% tariff introduced earlier this year. [Read More] petapixel.com »

2025-8-2 17:27

Exclusive: First leaked image of the new compact Sigma 35mm f/1.2 II FE lens!

What you see here on top is the size comparison between the “old” Sigma 35mm f/1.2 and the new version that will be announced soon. As you see the new version is more compact (I would guess around 1cm less longer) and is rumored to have a Filter Size of 72mm compared ot the older… The post Exclusive: First leaked image of the new compact Sigma 35mm f/1.2 II FE lens! first appeared on sonyalpharumors. sonyalpharumors.com »

2025-7-11 13:05

New EU deals: First ever 10% discount on the 50-150mm GM!

For one week only you save big on Sony gear at WexUK (click here). This includes a 10% off on the new Sony 50-150mm f/2.0 GM! I have not find the same 50-150 GM deal in other European countries but there are plenty of other deals running right now: Sony, Sigma,Tamron Cashback and actions at… The post New EU deals: First ever 10% discount on the 50-150mm GM! first appeared on sonyalpharumors. sonyalpharumors.com »

2025-7-1 09:51

First review of the new Schneider-Kreuznach Samyang AF 14-24mm f/2.8 lens

The new Schneider-Kreuznach Samyang AF 14-24mm f/2.8 lens is now avaialble for preorder in Europe though stores liket Fotokoch, Calumet, FotoErhardt, WexUK. There are no US preorders open yet. But we finally have the first English review: They really made a nice lens! The post First review of the new Schneider-Kreuznach Samyang AF 14-24mm f/2.8 lens first appeared on sonyalpharumors. sonyalpharumors.com »

2025-5-17 12:37