Germany Officially Recognizes Film Photography as a Cultural Heritage
The German Photo Council has successfully campaigned to have analog considered to be part of UNESCO's cultural heritage program. [Read More] petapixel.com »
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Sony RX10IV officially discontinued
According to Asobinet Japanese stores officially marked the Sony RX10IV as discontinued. The camera can still be found in Stock at BHphoto, Amazon. Last year I reported that, according to my sources, Sony will not develop a successor for this camera. sonyalpharumors.com »
2025-3-28 20:10
The Fujifilm GFX100RF, A 102MP Medium Format Fixed Lens Camera Body Officially Announced
There have been rumors about a Fujifilm GFX100RF for a long while now, and it looks like we’ll see the camera announced this week, and everything about it has leaked out via retail channels jumping the gun. canonrumors.com »
2025-3-21 18:32
Sigma officially teases the launch of new products at CP+
Sigma Japan has officially confirmed that they will be launching new products at the CP+ show. They have released the list of their events and it includes the following: February 27th 14:00-14:45 … “Behind the Scenes of SIGMA Product Development” SIGMA Development Staff #Product Development February 28th 12:00-12:45 … “A little bit from Ozone” Yasuhiro… The post Sigma officially teases the launch of new products at CP+ first appeared on sonyalpharumors. sonyalpharumors.com »
2025-2-15 15:57
Sigma officially states that new products will be launched at CP+
Sigma officially invited the press to an event on March 1 where they will talk about “new products” with popular Youtube “Yu-tobi” One of the products to be finally released is most likely the Cine version of the current 28-45mm FE lens: Sigma 28-45mm T2. sonyalpharumors.com »
2025-1-30 17:37
The Sony RX100 VA has been officially discontinued
at BHphoto the camera is on “Back Order” Asobinet reports that the Sony RX100 VA has been officially discontinued. This was Sony’s last RX camera with the fast 24-70mm f/1. 8-2. sonyalpharumors.com »
2024-12-12 14:08
Samyang officially launches the AF 12mm f/2 RF-S
There is now a third kid on the block following SIGMA and Tamron as an official third-party manufacturer for the Canon RF mount. Samyang has officially launched the AF 12mm f/2 for APS-C cameras, which is a 19mm 35mm equivalent for APS-C cameras. canonrumors.com »
2024-12-5 14:43
European Black Friday weekend sales officially started
Today a massive amount of new Black Friday deals have been posted on those pages at: Germany: Amazon DE, Fotokoch, FotoErhardt, Calumet. UK: Amazon UK, WexUK, Clifton, ParkCameras. France: Amazon FR Italy: Amazon IT Spain: Amazon ES Netherlands: Amazon NL Australia: Amazon AUS. sonyalpharumors.com »
2024-11-30 09:51
Tamron officially announces the RF Tamron 11-20mm F/2.8 Di III-A RXD for APS-C
Tamron officially announced its first Canon RF zoom, the Tamron 11-20mm F/2. 8 Di III-A RXD (Model B060). That's a mouthful. It's for APS-C cameras, but you can still use it on a full-frame camera as it will just switch to crop mode on a full-frame RF camera. canonrumors.com »
2024-11-27 10:20
Officially announced: New Sigma 28-105mm f/2.8 ART lens
Preorders: USA: Amazon, BHphoto, Adorama Europe: FotoErhardt, FotoKoch, Calumet, WexUK. Reviews: Explora. PCMag. SonyAlphaBlog. Amateur Photographer. Herve Rannu. Bharat Kumar Prajapat. Product page at Sigma. Youtube reviews: sonyalpharumors.com »
2024-9-6 20:03
Officially announced: New Sony 85mm f/1.4 GM II bokeh king
Sony 85mm f/1. 4 GM II preorder links: USA: Amazon, BHphoto, Adorama. Europe: FotoErhardt, FotoKoch, Calumet, WexUK. Reviews and Hands-on: Explora. ThePhoBlographer. Image samples and product shots ZIP file to download. sonyalpharumors.com »
2024-8-29 19:00
Officially announced: New Sony ZV-E10II…the next best seller!
Preorders: Sony ZV-E10II at BHphoto, Amazon, Adorama. FotoErhardt, WexUK. For the past three years, the Sony ZV-E10 has been the best-selling E-mount camera according to various rankings (such as Amazon’s). sonyalpharumors.com »
2024-7-11 17:03
Venus Optics officially announced the new Laowa CF 12-24mm f/5.6 Zoom Shift lens
Venus Optics just announced this new Laowa Zoom Shift APS-C lens. Preorders will open soon on their website and on BHphoto. Main Specs: Format: Full size: no shift support APS-C: ±7mm shift support Mount: E / L / RF / Z / X Focal length: 12-24mm (equivalent to 18-36mm on APS-C) Aperture value: F5.6-F22 Aperture… sonyalpharumors.com »
2024-7-10 15:33
Sony A9II officially discontinued
Sony Japan officially marked the Sony A9II as discontinued (Source: Asobinet). If you want this camera you can still buy it on Amazon and BHphoto before stock runs out. On a curious note, the original first-generation Sony A9 will remain in production. sonyalpharumors.com »
2024-7-6 12:29
Leica D-Lux 8 Officially Released
The compact market is still a thing. Considering what we've seen happen in Japan and other parts of Asia with compact cameras, this perhaps doesn't surprise me as much as it would have around 1 or 2 years ago. canonrumors.com »
2024-7-3 07:18
Nikon officially announces the Nikkor Z 35mm f/1.4 at $599
Today Nikon announced the release of the NIKKOR Z 35mm f/1.4, a wide-angle prime lens that is compatible with Z mount full-frame/FX format mirrorless cameras. This fast, versatile lens offers a natural angle of view, popular among street and portrait photographers, with the creative freedom provided by a bright maximum aperture of f/1.4–all at an [...] Source canonrumors.com »
2024-6-26 09:42
Sigma officially launches the RF 18-50mm f/2.8 DC DN Contemporary
Sigma has officially launched their first RF mount lens for APS-C cameras. The Sigma 18-50mm f/2. 8 DC DN Contemporary is available for preorder and will begin shipping in mid July. Key Features Preorder Press Release SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. canonrumors.com »
2024-6-25 10:58
Nikon officially announces the Nikon Z6 III
Partially stacked sensor seems like an odd term for this, but then again, I'm not Nikon Marketing. I'd love to see this layout as it claims there are circuits ABOVE the photodiodes, something that doesn't seem to make a lot of sense for efficiency. canonrumors.com »
2024-6-20 16:32
Canon officially announces the Canon RF-S 3.9mm f/3.5 STM Dual Fisheye
We knew this lens was coming for a while now as they were showing it off at the various trade shows and here it is. MELVILLE, NY, June 10, 2024 – Canon U. S. A. , Inc. , a leader in digital imaging solutions, has announced the new RF-S 3. canonrumors.com »
2024-6-11 07:41
Officially announced and available for preorder: New Sigma 28-45mm f/1.8 FE lens
Sigma 28-45mm f/1. 8 preorders links: In USA at Amazon, Bhphoto, Adorama. in EU at FotoErhardt, Calumet, WexUK. Reviews: Review at Explora. Review at SonyAlphaBlog. French review at Alphadxd. Product page at Sigma. sonyalpharumors.com »
2024-6-4 22:17
Lens Maker Sirui Officially Joins Micro Four Thirds System
Panasonic and Olympus -- now OM System -- jointly announced the Micro Four Thirds System standard in 2008. Since then, it has grown to more than 60 members, and it's still growing. petapixel.com »
2024-5-28 19:10
Officially announced: New Sigma 24-70mm f/2.8 II lens
Preorders: Sigma 24-70mm II at BHphoto, Amazon, Adorama, FotoErhardt, WexUK. Press coverage and reviews: Explora. Elliot Aubin. Antonia Moers. Youtube reviews: sonyalpharumors.com »
2024-5-17 20:09
Is Canon officially announcing two cameras in May?
We'll beat the dead horse again by saying this launch cycle is unlike anything that we have seen before. We don't really have any historical reference on how Canon is doing things this go around, and it's most likely due to massive leaks with major products in the past. canonrumors.com »
2024-5-3 15:15
Officially announced: new Sony 16-25mm f/2.8 G
Preorders: USA at Amazon, BHphoto, Adorama EU at FotoErhardt, FotoKoch, Calumet, WexUK, Amazon. Youtuber reviews: Official product video: How the lens looks when mounted on Sony cameras: Real situation pictures: sonyalpharumors.com »
2024-4-17 17:02
Nikon Is Officially RED’s New Owner
Nikon announced on March 7 that it had entered an agreement to purchase RED. Now, Nikon's huge acquisition is officially complete, just in time for Nikon's NAB 2024 appearance. [Read More] petapixel.com »
2024-4-13 20:18
Canon officially registers a second unannounced EOS R camera body
On March 29, 2024, Canon registered two new cameras for WiFi and Bluetooth approval with a government agency. This falls nicely into the late April – May announcements coming from Canon. The cameras registered carry the model codes DS126922 and DS126928. canonrumors.com »
2024-4-2 09:30
End of an era: Sony R1XrII officially discontinued
Japanese stores officially marked the Sony R1XrII as “discontinued”. You can still find a limited stock overseas at Amazon US&EU and BHphoto. You can also get it with an over $900 discount as recondtioned item on Amazon (with 90 day warranty). sonyalpharumors.com »
2024-3-28 19:04
Officially announced: World’s lightest 50mm f/1.2 lens from Sigma
Preorders: In USA: BHphoto, Amazon, Adorama. In Europe: FotoErhardt, Fotokoch, Calumet, WexUK. Reviews: Article on Explora. SonyAlphaBlog. TheDigitalPicture. Comparison with the Sigma 50mm f/1. 4: New lens has 40cm close focus instead of 45cm close focus of the f/1. sonyalpharumors.com »
2024-3-27 15:03
Sony officially registered a new camera in China…and yes I am sure it’s the new ZV-E10II
Today Sony officially registered a new camera in China. It has the code “WW293541” and 5. 1GHz/2. 4GHz wireless network & Bluetooth support. I am 100% sure this is for the new ZV-E10II. sonyalpharumors.com »
2024-3-26 21:24
Sigma officially teases a product announcement on March 26: New 50mm f/1.2 FE lens coming!
Sigma just posted the youtube live stream teaser for a new event on March 26 at 21 JST time. Like I told you in my previous posts you can expect to get the new 50mm f/1.2 E and L-mount lens! sonyalpharumors.com »
2024-3-20 08:49
Leica officially announces the SL3
The new mirrorless full-frame system camera from Leica is now available. In 2015, Leica Camera AG introduced the SL-System, uniquely combining the two worlds of photography and videography. From the beginning, Leica has focused on partnering with its users and the photographic community to ensure that their products achieve exceptional standards. canonrumors.com »
2024-3-8 17:59
Laowa officially announces the 10mm F2.8 Zero-D FF
Laowa announced the 10mm F2. 8 Zero-D FF that supports autofocus for the Sony and Nikon mounts, but not the L or RF mount. At 10mm though, I doubt you need autofocus that much, to be honest. We had previously told you this lens was coming, and now it's officially out with some prices and timelines. canonrumors.com »
2024-2-24 11:06
Officially announced: new Sony 24-50mm f/2.8 G
Preorders: BHphoto, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK. Reviews: Explora. 42West. High res image samples by Marc Galer. Ghidul (romanian). Lens images: Official product videos: Youtube reviews: sonyalpharumors.com »
2024-2-22 18:02
Officially announced: Sigma 15mm f/1.4 fisheye and 500mm f/5.6 for Sony E-mount
Preorders: 500mm f/5.6 at BHphoto, Amazon, Adorama, FotoErhardt, Calumet, WexUK. 15mm f/1.4 fisheye at BHphoto, Amazon, Adorama, FotoErhardt, Calumet, WexUK. Reviews: Presentation at Explora. Video reviews: sonyalpharumors.com »
2024-2-22 04:07
Competition news: Fuji X100VI officially announced
Preorders are now open at BHphoto, Adorama, Amazon. FotoErhardt. Calumet. WexUk. Press text at Explora. Sony like Canon and Nikon will not release any new major camera at the CP+ show. Sony particularly has always preferred to get the full spotlight outside of such events. Therefore the real star of the CP+ will be this… sonyalpharumors.com »
2024-2-21 09:11
Sony A9III officially shipping out today from US stores
A couple of readers told me that their reorder shipped out today from BHphoto. Amazon. Adorama. – Thanks BS8 for the screenshot! Reminder: Sony dropped the price of their TOUGH CFexpress Type A cards series sold by Amazon (Click here) and BHphoto. sonyalpharumors.com »
2024-2-8 19:46
Sony Cyber-shot DSC-RX100 III officially marked as “discontinued”
Some Japanese stores marked it as discontinued. Not really a surprise considering the camera was announced ten years ago (May 2014). There are still some cameras in Stock at Amazon and BHphoto if you want one. sonyalpharumors.com »
2024-2-5 14:45
Officially announced: new Laowa 10mm f/2.8 Full Frame AF E-mount lens
In China Venus Optics announced the new 10mm f/2.8 Full Frame lens. This is their first autofocus lens made for Sony E, Leica L, Nikon Z and Canon RF mount. Preorders will open next week on Venus Optics store, Amazon and BHphoto. sonyalpharumors.com »
2023-12-30 14:14
Brightin Star officially announced their first autofocus lens: The 50mm f/1.4 APS-C E-mount lens
Brightin Star officially announced their first 50mm f/1.4 AF lens (Chinese press release on Weibo). It should be available soon on their official Amazon store. sonyalpharumors.com »
2023-12-21 11:08
Officially announced: new Sigma 70-200mm f/2.8 FE lens
You can preorder the lens at BHphoto, Adorama, Amazon, FotoErhardt, Calumet. Reviews and press text: Product page at Sigma. Image samples at Sigma Youtube reviews: Official product video: sonyalpharumors.com »
2023-11-17 15:11
Officially announced: New Viltrox 20mm f/2.8 FE autofocus lightweight lens
Viltrox announced the new 20mm f/2. 8 FE lens you can buy at Viltroxstore (use code “Rumor” to save 8%) and at Bhphoto. This is an ideal lens for people that need a light travel, landscape or vlogging autofocus lens. sonyalpharumors.com »
2023-10-31 15:12
Officially announced: New Sigma 14mm f/1.4 FE lens
Preorders: USA at BHphoto, Adorama, Amazon. EU at FotoErhard, WexUK. Reviews: Explora, SonyAlphaBlog. Youtube reviews: sonyalpharumors.com »
2023-6-8 15:32
Drobo is Officially Done as the Company Moves Into Liquidation
Drobo, once a darling of the photography world, is officially no more. Following a filing for Chapter 11 bankruptcy protection last year, the company was unable to emerge from that situation and is now in liquidation. [Read More] petapixel.com »
2023-6-7 21:00
Officially announced: new Sony ZV-1 II vlogger camera
ZV1II preorders at BHphoto, Amazon, Adorama, FotoErhardt, WexUk. Reviews and hands-on: Explora. sonyalpharumors.com »
2023-5-24 17:16
Officially announced: Samyang 35-150mm f/2-2.8 FE lens
The lens has now been officially listed at Samyang Global (Click here). The new Samyang 35-150mm f/2.0-2.8 lens preorders are now open at Amazon Germany. Here a first review from Tom Calton: sonyalpharumors.com »
2023-4-6 12:22
Sony ZV-E1 officially announced
Preorders: USA at BHphoto, Amazon, Adorama. EU at FotoErhardt, FotoKoch, Calumet, WexUK. Reviews: Explora. Dpreview. Youtube reviews: Official product video: Poll: sonyalpharumors.com »
2023-3-30 17:02
Microsoft to Officially Support Running Windows 11 on Apple M1 and M2 Macs
Thanks to a partnership with Parallels, Microsoft will officially support running Windows 11 on M1 and M2 Macs in a virtual environment. [Read More] petapixel.com »
2023-2-17 22:15
Samsung Has Officially Killed Off the Galaxy Note Line
Long suspected but confirmed today, Samsung has said that it is officially retiring the Galaxy Note brand. The company says that it is integrating the features from the Note into its S Ultra series smartphone line instead. [Read More] petapixel.com »
2022-3-1 22:10
Canon officially announces the Canon EOS R5 C
MELVILLE, NY, January 19, 2022 – Imagine having the best of both worlds at your fingertips. A Canon camera with equal parts video and still digital imaging Read more... The post Canon officially announces the Canon EOS R5 C appeared first on Canon Rumors - Your best source for Canon rumors, leaks and gossip. canonrumors.com »
2022-1-20 15:24
DJI officially launches the DJI Mini SE, a sub 250g drone for only $299
DJI has officially launched the DJI Mini SE, an extry level drone that comes in at under 250g and costs only $250. The weight of Read more... The post DJI officially launches the DJI Mini SE, a sub 250g drone for only $299 appeared first on Canon Rumors - Your best source for Canon rumors, leaks and gossip. canonrumors.com »
2021-8-11 16:54