Meta Will Test Paying Creators Based on Reels Views

Meta is testing a new payout model that will pay Facebook and Instagram creators based on how many views their Reels get.

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2023-5-12 19:49

Meta Cuts Bonus Payouts for Reels Creators

Meta is cutting its Reels Play bonus program on Instagram and Facebook, which offered monthly payouts to short-form creators who hit certain view counts and other metrics. [Read More] petapixel.com »

2023-3-11 14:03

Instagram Head Feels ‘Urgency’ in Trying to Make Reels Work

Instagram head Adam Mosseri says the social media platform is facing "urgency" to make Reels work after its parent company Meta had $80 billion wiped off its market value last month. [Read More] petapixel.com »

2022-11-8 20:43

Instagram Head Says Reach of Reels and Photos Has Been ‘Rebalanced’

Instagram head Adam Mosseri says that Reels and photos should have the same reach on the app now after the company "rebalanced things" in the last month. [Read More] petapixel.com »

2022-10-29 18:48

Instagram is Testing Scheduled Posts and Reels on its App

Instagram is testing a handy new feature that will let users schedule posts on the app.

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2022-10-21 16:30

Instagram Testing New ‘Achievement’ Badges to Incentivize Reels Creators

It seems like Instagram is not done pushing its TikTok-clone Reels on everyone. The app is working on new "Achievement" badges to incentivize creators to make Reels. [Read More] petapixel.com »

2022-10-14 18:42

Twitter Has Copied Instagram Reels, Which Copied TikTok

Twitter is expanding video support on its platform including a new "immersive" media viewer that looks a lot like Instagram Reels, which of course is just a copy of TikTok. [Read More] petapixel.com »

2022-10-1 17:40

Internal Documents Show Instagram Knows Reels Are Failing

Instagram's bet on Reels as a way to take on TikTok isn't paying off well according to internal documents seen by The Wall Street Journal. Reels have less than one-tenth of the engagement of TikTok videos, and that number is falling. [Read More] petapixel.com »

2022-9-13 22:46

Meta Adds Ability for Anyone to Cross-Post Instagram Reels to Facebook

Meta is pushing ahead with its goal of ramping up video on its platforms. This week, the company is making it possible for anyone to cross-post Instagram Reels to Facebook. [Read More] petapixel.com »

2022-8-18 19:15

Instagram Plan to Test Ultra-Tall Photographs To Match Reels Format

Instagram will be testing full-screen photographs on feeds, which will allow users to post ultra-tall, 9:16 images that match the format for Reels. [Read More] petapixel.com »

2022-8-8 20:43

Instagram Reels Tanked the Viability of Standard Posts: Report

New data has revealed that the average engagement for traditional Instagram feed posts, such as photos, has decreased by 44% since 2019 -- and this decline can be directly traced back to the app's introduction of Reels. [Read More] petapixel.com »

2022-7-21 23:51

Instagram Adds New ‘Boost’ Option For Reels

As it continues to double-down on video, Instagram will now enable brands to turn their Reels into ads, with a new "Boost post" option built into the app. [Read More] petapixel.com »

2022-7-20 14:30

Instagram Now Lets Creators Lock Photos and Reels Behind a Paywall

Instagram revealed that creators will be able to lock their photos and Reels behind a paywall for subscribers using the "subscriptions" feature. [Read More] petapixel.com »

2022-7-16 18:58

Instagram* хочет превратить все видеопосты в Reels

Стремясь сделать приоритетным обмен короткими видео на своей платформе, Instagram* экспериментирует с превращением всех видеопостов в Reels. Социальная сеть явным образом заимствует ключевые фишки приложения TikTok, при этом абсолютно забывая про фото-часть приложения, которое и сделало его в свое время популярным. prophotos.ru »

2022-7-4 15:17

Instagram Tests Turning All Video Posts into Reels

Instagram is testing a change that turns all video posts uploaded to the platform into Reels in what is likely a move to increase engagement with its top-performing offering. [Read More] petapixel.com »

2022-7-2 20:03

Facebook is Opening Up Reels to Content from Third-Party Apps

Facebook wants to make it easier for anyone to share short-form videos, or Reels, from other apps through a dedicated new button that will send content directly to their Facebook accounts. [Read More] petapixel.com »

2022-4-7 19:22

Instagram is Paying Up to $35,000 to Lure Creators Away From TikTok

Instagram very much wants users to post Reels and is paying sums of money to some creators to do so. But the value that some creators are seeing to publish reels varies, between $1,000 and up to $35,000, and the parameters for why aren’t clear. petapixel.com »

2021-11-16 19:16

Instagram Launches Remix for Reels, a Copy of TikTok’s Duets Feature

Facebook as a business is extremely fast to respond to competition, and it continues to do so with Instagram’s latest feature. Called Remix, it’s an add-on to the Reels feature that allows users to record new Reels videos alongside Reels from other users. petapixel.com »

2021-4-3 21:38

В WhatsApp появится возможность смотреть ролики из Instagram Reels не выходя из приложения

Стало известно, что в популярном мессенджере WhatsApp появится возможность смотреть ролики из Instagram не выходя из приложения. Об этом сообщает надежный сайт WABetaInfo. ferra.ru »

2021-3-13 13:03

Instagram Changes Its Home Screen, Adds ‘Reels’ and ‘Shop’ Tabs

Instagram is making changes to its home screen by adding two new tabs: Reels and Shop. Reels is described as a way to discover “short, fun videos from creators around the world,” and the Shop tab is designed to give users faster access to brands and products. petapixel.com »

2020-11-13 19:20

Facebook Unveils Instagram Reels: 15-Second Creative Videos to Rival TikTok

Facebook today announced Instagram Reels, a challenge to TikTok that lets users record and edit 15-second multi-clip videos with audio, effects, and creative tools. To create your own reel, select Reels at the bottom of the Instagram camera. petapixel.com »

2020-8-6 18:02