Leica cameras have come to mean many things to photographers then and now, but one model in particular was dubbed by the company itself as the camera for the thinking photographer. In a vintage print ad, the Leica M4 was marketed as the camera for pros who want to take full control of their camera settings and put their full creativity to work.
None of those electronic functions like auto exposure and auto focus — just pure photography skills at work. Of course, the all-mechanical Leica M4 remains one of the most coveted classic Leica models today, and perhaps this nostalgic ad tells us a little bit about the pride that goes into owning one. . thephoblographer.com
2020-4-25 13:00
