Thief Targets Video Production Company and Steals $20K Worth of Camera Gear

A thief targeted a Texas video production company and stole $20,000 worth of camera gear over the weekend.

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2025-11-29 17:21

The Boring Company Маска оштрафовали за слив токсичных отходов

Строительная компания The Boring Company, принадлежащая Илону Маску, получила штраф в 500 тысяч долларов: в Лас-Вегасе обнаружили незаконный слив строительных токсичных отходов в открытый котлован. Вода в яме приобрела ярко-зелёный цвет, что привлекло внимание местных СМИ. ferra.ru »

2025-11-25 23:15

Fujifilm just made its most famous film simulations more flexible for video

Owners of cameras like the X-H2S will be getting a more flexible way to use the company's famed Film Simulations. Fujifilm has made several of its well-regarded Film Simulation color modes available as standardized LUT (Look Up Table) files. dpreview.com »

2025-11-18 07:47

Nvidia Just Became the World’s First $5 Trillion Company

Not even four months after American technology company Nvidia rode the AI surge to become the world's first $4 trillion company, it has become the first ever to cross the $5 trillion threshold. [Read More] petapixel.com »

2025-10-30 20:45

Insta360 X4 Air Is the Company’s Lightest 8K 360° Camera

Insta360 has unveiled the X4 Air, its lightest-ever 8K 360° camera.

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2025-10-29 16:27

Heads up! TTartisan's autofocus 40mm F2 lens has arrived on L mount

When you use DPReview links to buy products, the site may earn a commission. Image: TTartisan When TTartisan announced its AF 40mm F2 lens last month, the company teased that it would be available for L mount "soon. dpreview.com »

2025-9-29 16:00

Canon says its ramping up G7 X III production and filling backorders

When you use DPReview links to buy products, the site may earn a commission. The G7 X III is popular thanks to its wide array of vlogging features, photographer-pleasing 24-100mm equiv. F1. dpreview.com »

2025-9-17 19:36

Tariff Watch: Nikon implements second price increase for US customers

The Z6 III is now more expensive for US customers. Image: Nikon In August, Nikon warned that it would be raising its prices in the US on September 1 because of the negative impact of tariffs. dpreview.com »

2025-9-8 18:46

Fujifilm's price increases have arrived: here's what you need to know

Image: Fujifilm Earlier this month, Fujifilm announced that it would be raising its US prices on its products across the board, citing "volatile market conditions," but it didn't mention by how much. dpreview.com »

2025-9-8 18:04

Kodak warns of ‘substantial doubt’ over its future

Eastman Kodak warned investors on Monday that there is "substantial doubt" it will be able to continue to operate. The news came in the company's second-quarter earnings report, as CNN reports. dpreview.com »

2025-8-13 00:00

Meike's latest autofocus lens is a 24mm F1.4 for L, Z and E mount

When you use DPReview links to buy products, the site may earn a commission. Image:Meike Meike's 24mm F1. 4 'Mix,' a wide-angle full-frame autofocus lens for Nikon Z, Sony E and L mount that it showed off earlier this year, is now available. dpreview.com »

2025-8-9 02:03

Photo Tools Company Makes Simple Solutions for Common Problems

Photography Tools Co. is a new store and line of products designed to solve common, yet often unaddressed, problems encountered by photographers. Described as “developed by a commercial photographer with over 15 years of professional experience,” this small store offers a few products that might be beneficial to working photographers casually running into everyday problems in the studio. [Read More] petapixel.com »

2025-7-29 23:06

Antigravity is a New 360-Degree Drone Company Incubated by Insta360

Antigravity is the name of a new drone company. Launched out of "incubation" inside of Insta360, the company says its goal is to "redefine aerial exploration and storytelling" and will do so when it launches a sub-249g form factor, 360-degree drone with 8K resolution later this year. [Read More] petapixel.com »

2025-7-28 16:00

New chinese company launches 1Tb VPG400 4.0 Type A card for $220 only!

A new chinese company named Bilitu launched the most affordable 4. 0 generation VPG400 card yet on Amazon (click here). This is nearly $100 cheaper than the competition. But a bit of caution, I don’t know yet if this VPG400 claim is true or not! If you want to play safe consider getting the 1TB Lexar… The post New chinese company launches 1Tb VPG400 4. sonyalpharumors.com »

2025-7-15 19:34

Is Sigma Developing a New Lens for Bird Photography?

Sigma has had a great year. The company launched its BF camera, which stirred a controversy, as well as their new lenses, which seem to showcase the brand's new approach. The company has also filed a patent for new lenses, designed for travel and wildlife photographers, and it seems the company's focus will not shift anytime soon. thephoblographer.com »

2025-7-15 16:00

Apple’s CEO Tim Cook to Take Over Company’s Design Team This Year

Apple has announced a major corporate shakeup, with chief operating officer (COO) Jeff Williams leaving his post later this month. Once Williams fully retires late this year, Apple's chief executive officer (CEO), Tim Cook, will take over Apple's design team, a significant shift for the Cupertino-based tech company. [Read More] petapixel.com »

2025-7-9 18:31

You’ll Probably Need to Wait a While for a New Canon Camera

Canon has had a great year so far. The company has shown positive results during its fiscal report, and highlighted how Canon R5 II and Canon R1 continue to be high-demand cameras from the company. Even the launch of Powershot V1 has hailed a new user base. thephoblographer.com »

2025-7-9 22:00

What Will the Camera in the DJI Mini 5 Pro Be Like?

When DJI announced its series of cost-effective workhorse drones, many photographers were quite excited. With each iteration, the company continued to reach new heights, with the newly launched DJI Mavic 4 Pro adding yet another gem to the company's portfolio. thephoblographer.com »

2025-7-5 10:00

Kodak's brand has found new life with surprising audiences

The New York Times article focuses primarily on Kodak Apparel, a licensee of the Kodak name in South Korea Photo: Kodak Apparel An article in the New York Times draws attention to the way the Kodak brand is being used, now that the company itself has left the consumer photo market. dpreview.com »

2025-7-2 00:11

Film Friday: the fascinating story of Kodak's secret nuclear knowledge

On July 16, 1945, the United States conducted the world's first test of a nuclear bomb. The Trinity test sent fallout well beyond the desert of New Mexico, though, and an unlikely source discovered it. dpreview.com »

2025-6-14 00:10

Insta360 Goes Public in China, 33-Year-Old Founder Now a Billionaire

360-degree camera and technology company Insta360 has gone public on the Chinese stock market, and the company's shares surged to nearly 180 yuan, or about $25, an almost four-fold increase from its initial public offering (IPO) price of 47. petapixel.com »

2025-6-11 19:04

Sigma Announces Discontinuation of fp and fp L Models

Sigma may be well-known for its lenses, but the company, over the years, has tried to build its presence in the camera world too. In 1976, we saw the first SLR, the Mark I, and in 2002, the company launched its first digital camera, the Sigma SD9. thephoblographer.com »

2025-6-8 13:00

Mark your calendars: Fujifilm's having an event on June 12th

Image: Fujifilm Fujifilm will be holding its next X Summit event on June 12th at 5AM ET (2AM PT), where the company says it has "exciting news. " The event will be held in Shanghai. It currently hasn't released any teasers for what it plans to cover at the event, but in the X half announcement video from last week, Yuji Igarashi, Divisional Manager of Professional Imaging Group said the theme for the event is "Classic" and that it will be "showcasing exciting updates inspired by the concept of classic photography. dpreview.com »

2025-5-30 20:49

Atomos is a Microphone Company Now, Launches StudioSonic Shotgun Mic

After branching out into five new market segments at NAB, Atomos is clearly not done and today announced its entrance into the microphone scene with the StudioSonic Shotgun Mic, a compact wired or wireless mic designed for a wide range of pro uses. [Read More] petapixel.com »

2025-5-28 20:36

Lightroom for the Web Review: Who Actually Uses This Thing?

We live in an era where access to information and data libraries isn't just easily available online, it's also packaged quite neatly into apps for your smartphones. Every company and its subsidiary is out to get you to download their app. thephoblographer.com »

2025-5-27 22:00

Trump Threatens Apple With ‘At Least 25%’ Tariff if Company Does Not Make iPhone in the US

President Donald Trump has threatened Apple with a tariff of "at least 25%" if iPhone models sold in the United States are not manufactured in the U. S. This very targeted escalation in trade policy rhetoric sent Apple's stock down 3. petapixel.com »

2025-5-23 16:34

After Canon, Tamron Reports “Uncertainty” in Sales Due to Tariffs

Tamron has become a prominent name as one of the third-party lens manufacturers. The company has introduced good budget offerings for telephoto users, with many beginners or serious enthusiasts becoming their long-term and loyal customers. thephoblographer.com »

2025-5-11 10:00

Rode’s Parent Company Acquires Wireless Audio Brand Lectrosonics

Rode's parent company The Freedman Group announced that it has acquired Lectrosonics, a "globally renowned US manufacturer of professional wireless audio systems." [Read More] petapixel.com »

2025-5-8 19:11

What We Want From the Sony A7 V

Sony launched the a7 and the a7R lineup, which have seen multiple iterations over the years. The company released the a7R V in 2022, which leaves one wondering about the Sony a7 V. Reports stated the company will delay the a7 successor due to Trump's tariffs and production challenges. thephoblographer.com »

2025-5-3 19:00

Adobe Did it Again

Today at Adobe Max London, the company is announcing a bunch of new things for the creative cloud and for Firefly. The company, which has come under lots of heat from creators of all kinds on social media, is finally responding to what folks have wanted and in some ways also making things kind of odd. thephoblographer.com »

2025-4-24 12:00

Adobe makes a strategic bet on AI-generated video with an investment in Synthesia

Adobe is diving deeper into artificial intelligence with a new investment in Synthesia, a British AI startup that lets users create videos with lifelike avatars and voiceovers in 140+ languages. dpreview.com »

2025-4-15 19:47

Fujifilm is a Fashion Accessory Company Now

To be very frank with all of you, I don't think that we should necessarily look at Fujifilm as an innovative company in the future. Do they do cool things? Yes -- but we can also all agree that their identity is now inherently linked to how trends on social media play out. thephoblographer.com »

2025-4-10 07:00

Second Trump Extension Gives ByteDance Another 75 Days to Sell TikTok

TikTok users and the company itself will be pleased to hear that United States President Donald Trump has given TikTok parent company ByteDance a second extension to the deadline requiring the company to divest its U.S. operations. [Read More] petapixel.com »

2025-4-5 22:04

The Dream of an OM System Full-Frame Camera

The OM System has been pretty silent about giving us successors of the popular Pen lineup. Users have been asking for one for a long time with no sort of hints at what's coming. On the other hand, the company recently launched OM3, which has the retro-style of the original EM5. thephoblographer.com »

2025-4-2 19:00

You Will Have to Wait For the Next Pentax Analog Camera

Ricoh Pentax proved how thinking differently can lead to success. The company launched its first film camera after a long hiatus in 2024, which catapulted it to immense fame among film photographers. thephoblographer.com »

2025-4-1 19:00

Live from Prague: Fujifilm announces the GFX100RF

Yuji Igarashi, Divisional Manager of Fujifilm's Professional Imaging Group, holding the GFX100RF on stage. Photo: Mitchell Clark Fujifilm has announced the GFX100RF, a fixed-lens medium format camera, at its X Summit event in Prague. dpreview.com »

2025-3-20 12:30

The Elinchrom LED 100 C Is the Company’s First-Ever Continuous Light

Elinchrom announced its first-ever continuous lighting solution: the LED 100C. Described as just the first product in a "new chapter" for the company, the new light is meant to combine professional-grade performance and compact portability. [Read More] petapixel.com »

2025-3-11 19:58

Software Company DxO’s Shocking New Product Is a Weather-Fighting Cape for Photographers

DxO, a company known for its photo editing software and lens correction profiles, has announced a new Photo Storm Cape designed for photographers who need to protect their gear during bad weather conditions. [Read More] petapixel.com »

2025-2-27 03:00

Sigma unveils 24MP BF camera and new lenses

When you use DPReview links to buy products, the site may earn a commission. Sigma CEO Kazuto Yamaki Photo: Richard Butler We're at Sigma's pre-CP+ event at its headquarters in the suburbs of Tokyo. dpreview.com »

2025-2-24 04:30

Looking for affordable film? You might yet get Lucky

Image: Lucky Film Film enthusiasts can rejoice, as it seems the film resurgence is still going strong. Chinese film company Lucky Film released a teaser on its Instagram account announcing that it has a new color film on the way. dpreview.com »

2025-2-8 21:35

Leica Launches New Grip To Bring Classic Camera Feel to iPhones

This year marks the 100th anniversary of the Leica I, the first 35mm camera to be mass-produced by the company. As part of the massive celebration under the theme of 100 Years of Leica: Witness to a Century, the company has launched M11 in different editions, as well as organized several events to mark this significant milestone. thephoblographer.com »

2025-2-7 17:00

Canon’s Imaging Business Soars as Overall Profits Take a Hit

While it may appear that Canon has had a great year in 2024, the company's latest financial reports from the previous year tell a different story. The company launched the Canon RF 10-20mm f4 L, Canon RF 24-105mm f2. thephoblographer.com »

2025-2-1 11:00

Chinese AI Company DeepSeek Releases Image Generator

The Chinese AI company DeepSeek -- which has sent shockwaves through the U.S. stock market this week -- has unveiled a new AI image generator that it claims can outperform OpenAI's DALL-E 3. [Read More] petapixel.com »

2025-1-28 16:27

Samsung announces the Galaxy S25 with new camera tricks

Image: Samsung Samsung has announced the Galaxy S25, S25 Plus and S25 Ultra, its latest flagship smartphones. The phones have a heavy emphasis on AI, but also feature the company's highest-end camera systems. dpreview.com »

2025-1-23 21:24

AI Company Aims to Remove Photographers and Models From Fashion

Israeli artificial intelligence (AI) company Botika secured $8 million in seed funding to help it further develop its generative AI technology that can turn a simple product shot of clothing into an entire fashion shoot, complete with AI-generated human models. [Read More] petapixel.com »

2025-1-17 19:33

TTArtisan announces an affordable 23mm F1.8 for APS-C cameras

Image: TTArtisan TTArtisan is keeping the lens news coming this year with another lens announcement just a few weeks after its last. The company is following up its AF 35mm F1. 8 II with another F1. dpreview.com »

2025-1-14 23:29

Why the Canon EOS RC May Disappoint Photographers

Over the past few months, we have reported that Canon will launch three new mirrorless R series cameras, a rumored macro lens, and even an APS-C camera in 2025. While we haven't heard much from the company since the announcement of EOS R1 and EOS R5 II, there is still hope that the company is working on devices that will help photographers further. thephoblographer.com »

2025-1-8 14:00

Getty Images buys rival Shutterstock to create "Premier Visual Content Company"

Image: Getty Images, Shutterstock Getty Images and Shutterstock are to join in what's being presented as a merger of equals. The new company will be called Getty Images Holdings Inc and the deal will see Getty Image's CEO retain his position at head of the new company, while Getty's chair will also chair the new company's board. dpreview.com »

2025-1-8 03:20

OM System says it's working on a new camera and lenses

OM System's CEO has announced that the company is working on a new camera and lenses. In a post titled "New Year Greeting and Prospects for 2025" that went up on Monday morning, Shigemi Sugimoto wrote: "Shortly, we plan to add a new camera to our lineup and bright, compact single-focal-length lenses with splash & dust-proof performance. dpreview.com »

2025-1-7 21:10

Leica in 2024: One of Leica’s Busiest (and Most Profitable) Years Ever

While Sigma absolutely earned its title of PetaPixel's Photo Company of the Year in 2024, legendary German photo company Leica was not far behind. Leica was not only prolific across multiple camera system segments, but the company posted the highest revenue in its 110-year history. [Read More] petapixel.com »

2024-12-24 21:00