Interview: Sony believes it has maintained its competitive advantage in three ways…

At the CP+ show PetaPixel had a quick chat with Masaaki Oshima, Head of Sony Imaging Entertainment Business Unit. He said that Sony has maintained its competitive advantage in three ways: The first is that we have our own image sensor company in our group The second is that we are focusing on not only… The post Interview: Sony believes it has maintained its competitive advantage in three ways… first appeared on sonyalpharumors. sonyalpharumors.com »

2025-3-25 17:07

A Sony Medium Format Camera Can Become Possible Soon

Recent reports of Fujifilm GFX100RF and Hasselblad X2D II cameras have excited many photographers. However, what is getting the most attention is how each of these devices potentially utilizes a Sony 102MP sensor, which has sparked the imagination of the latter brand's followers. thephoblographer.com »

2025-3-24 10:00

Canon G7X Mark III vs. Sony RX100 VII – The Best Compact Cameras 

In the great Battle of the Compacts, which one would be the clear winner? Which would be the better purchase without the dreadful ‘Buyers Remorse’? Let the deconstructing begin! First let’s stack the key specs against each other and see how they hold up. canonrumors.com »

2025-3-24 03:00

Curiosity: new Fujifilm GFX100RF vs Sony RX1rII size comparison

GFX100RF vs Sony RX1rII Fujifilm’s main goal when developing the new GFX100RF was to make it as compact as possible. This is how it compares with the smallest full-frame camera with a fixed lens, the now 10-year-old Sony RX1rII: So when it comes to the thickness (camera+lens) the Fuji is really close to the Sony. sonyalpharumors.com »

2025-3-24 16:25

Sony Embraces E-Mount Competition Because It Believes Alpha is the Best

Since Sony launched its first full-frame Alpha mirrorless cameras, the original Sony a7 and a7R, in 2013, the mirrorless camera space has changed dramatically. Competition has increased from none to a lot, with Canon, Nikon, Panasonic, and others entering the fray in 2018 and 2019. petapixel.com »

2025-3-23 16:00

New Sony RX1 and RX1rII reviews

I found those two recent reviews of the first original RX1 and the latest RX1rII. Both cameras are only available used on eBay or reconditioned with warranty on Amazon. Sony RX1 vs Sony A7cII: And here is a long time review by Andre Mey (German). sonyalpharumors.com »

2025-3-23 15:09

Бывший менеджер Sony показал прототип консоли Nintendo PlayStation

Японский фотограф Джулиан Домански показал фото уникальной консоли Кена Кутараги, создателя PlayStation и бывшего руководителя игрового подразделения Sony. Кутараги показал прототип игровой приставки PlayStation от Nintendo. ferra.ru »

2025-3-22 07:30

Competition news: Both Nikon and Panasonic are rumored to announce a new Sony FX3 competitor!

In a strange coincidence of events we might soon get TWO direct Sony FX3 competitors: Panasonic might announce a new L-mount compact cine camera with 24MP stacked sensor in April Nikon might announce a new Z-mount compact cine camera with eh 24MP partially stacked sensor used by this camera. sonyalpharumors.com »

2025-3-22 17:31

Sony разработает 200 Мп камеру для смартфонов

Инсайдерский портал Gizchina сообщил, что, согласно китайским источникам, Sony разрабатывает 200-мегапиксельный сенсор камеры для флагманских смартфонов, что поставит японского вендора в прямую конкуренцию с Samsung, которая уже имеет лидирующую позицию на рынке таких сенсоров. ferra.ru »

2025-3-21 03:45

Soy also announced this $19k Sony Rialto Camera Extension System

Sony also announced this new Camera Extension System for the Venice E-mount cine cameras. You can preorder it for $18,000 at BHphoto (Click here). The post Soy also announced this $19k Sony Rialto Camera Extension System first appeared on sonyalpharumors. sonyalpharumors.com »

2025-3-21 21:04

Curiosity: Sony announced the $35,000 OCELLUS Camera Tracking System

Sony announced the new $35,000 Ocelluss Camera Tracking System. You can preorder it now at BHphoto (Click here). If you wonder why this thing is that expensive you can read a full presentation on Explora. sonyalpharumors.com »

2025-3-21 17:30

Sony представит 26 марта полнокадровую кинокамеру

26 марта станет Днём Премьер, кроме Canon’а и компания Sony представит свою новинку, о чём свидетельствует видеотизер, приглашающий на онлайн-презентацию. . . © PhotoWebExpo, 2025, http://photowebexpo. photowebexpo.ru »

2025-3-20 01:23

New Sony Venice Extension Mini will be announced on March 26

On March 26 Sony will announce the new Venice Extension System Mini. One of our readers (Thanks!) shared this insight on the camera: Sony has announced that it will release a scaled-down VENICE expansion module on March 26, 2025, designed to deliver next-generation visual content in an ultra-compact form factor. sonyalpharumors.com »

2025-3-20 01:12

Will the Canon RV Really be a Sony Killer?

Rumors and leaks can either excite brand loyalists, or they can divide them. Canon's latest image leak of an upcoming camera is the former. From the looks of it, Canon is now finding new ways to make its camera bodies smaller and smaller, which is something many loyalists would prefer. thephoblographer.com »

2025-3-20 22:00

Sony Teases Full-Frame E-Mount Camera That Gives Cinema Vibes

Sony released a short and mysterious new video on its YouTube channel today, teasing the unveiling of a new camera on March 26 at 10 AM EDT (7 AM PDT). [Read More] petapixel.com »

2025-3-20 18:21

New Sony Full Frame camera coming on March 26!!!

Sony just published this teaser for a new camera launch on March 26. And here are the things you have to know…let’s start with the FACTS: This cameras is a new Full Frame E-mount cine focused model The teaser itself shows an E-mount Full Frame camera. sonyalpharumors.com »

2025-3-20 17:39

The 6 Best Sony Cameras from The Past Decade

Sony changed the mirrorless camera game when they decided to get into the field way before anyone in 2014. The company had a unique vision, and by simply adapting a different format, it began to excel in a very short period of time. thephoblographer.com »

2025-3-19 16:00

Hide an AirTag on Your Sony Camera With the Alphagvrd Body Cap

Upgrade plain Sony camera body caps with a customizable Alphagvrd Creative Weapon Sensor Cap that hides an Apple AirTag.

[Read More]

2025-3-18 23:22

Sony представила новую технологию экранов с RGB LED подсветкой

Sony недавно объявила о своей новой разработке — дисплее с RGB LED подсветкой, который обещает улучшить качество изображения. Эта технология позволяет отдельно управлять красным, зелёным и синим светом. ferra.ru »

2025-3-18 18:00

New Sony 16mm f/1.8 G review

Sony 400-800mm f/6-3-8. 0 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony 16mm f/1. 8 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK. sonyalpharumors.com »

2025-3-17 14:29

Sony позволила запускать на портативной PlayStation Portal игры для PSP PS1 и PS2

Компания Sony представила функцию, позволяющую геймерам играть в классические игры для консолей PS1, PS2 и PSP на портативной консоли PlayStation Portal, которая является аксессуаром для современной PS 5. ferra.ru »

2025-3-16 14:15

Curiosity: Two new medium format cameras leaked (using the Sony’s 102MP sensor)

Recently I leaked the first image of the new FujiFilm GFX100RF (my video is here) and of the Hasselblad X2DII (my video is here). Both will use the well known Sony 102Mp sensor. And this once more reminds of the fact, that I would love Sony making a medium format system camera too. sonyalpharumors.com »

2025-3-14 16:49

Is Donald Trump The Reason Behind Sony a7 V’s Delay?

The upcoming Sony a7 V is a highly anticipated camera among loyalists, many of whom want a higher megapixel sensor. We reported earlier that this device will launch anytime soon, and we have even learned the reason behind it. thephoblographer.com »

2025-3-14 15:00

DigitalCameraWorld wants Sony to remake the RX10 IV

Last year I reported that Sony completed the production run of the Sony RX10 IV and there is no plan for a successor model. DigitalCameraWorld now makes the case why we still need those superzoom bridge cameras. sonyalpharumors.com »

2025-3-13 17:31

Next rumors about the Sony A7V launch delay

Recently I reported to you that Sony has decided to postpone the launch of the Sony A7V, even though my sources told me that this camera is ready and in production. Sony executives also said that they are behind on production of the Sony A1II because demand is much higher than expected. sonyalpharumors.com »

2025-3-12 17:11

How Fujifilm Beat Canon, Sony, and Nikon Effortlessly

Everyone seems to be craving a retro digital camera these days. While Fujifilm's X series was one of the few camera lineups that catered to this need, Nikon, OM System, and Pentax are the recent additions focusing on the same. thephoblographer.com »

2025-3-12 16:00

Sony создаст ИИ-версии персонажей PlayStation с голосовым управлением

Sony разрабатывает искусственный интеллект (ИИ) для персонажей PlayStation, который позволит им реагировать на голосовые команды игроков прямо во время игры. Информация об этом появилась после утечки видео, опубликованного анонимным источником. ferra.ru »

2025-3-12 06:45

New Sony 400-800mm G reviews

Sony 400-800mm f/6-3-8. 0 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony 16mm f/1. 8 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK. sonyalpharumors.com »

2025-3-11 14:38

The Sony World Photography Awards 2025 capture everything from cultural celebrations to polar bears

Sony World Photography Awards 2025 category winners The World Photography Organisation has announced the category winners and shortlisted photographers for the Sony World Photography Awards 2025 Open competition. dpreview.com »

2025-3-11 03:01

Sigma 300-600mm f/4.0 size comparison with the Sigma 500mm lens and Sony 200-600mm

Sigma 300-600mm f/4. 0 vs Sony 600mm f/4. 0 vs Sony 200-600mm f/5. 6-6. 3 (via CameraSize) Here are a few size comparisons to give you an idea of the size of the new Sigma lens. It’s basically the same size as the Sony 600 GM, but weighs 1kg more. sonyalpharumors.com »

2025-3-10 16:44

Why You Have To Wait Longer For the Sony A7 V

Quite recently, Sony announced two highly anticipated lenses: the 16mm f1. 8 G and the 400-800mm f6. 3-8 G. While the new optics have been much loved by reviewers, the question of the new camera still remains unclear. thephoblographer.com »

2025-3-9 08:00

Sony says they cannot make the A1 II fast enough to keep pace with demand!

As you can see from the screengrab above used Sony A1II cameras are currently being sold for nearly $10,000 on Amazon (Click here). No US or European store has any A1II in Stock right now: BHphoto, Amazon, Adorama, BestBuy, FotoErhardt, FotoKoch, Calumet, WexUK, Clifton, CameraPro. sonyalpharumors.com »

2025-3-9 17:26

The Sony a1 II’s Popularity Among Pros Shows How Much the ‘Little Things’ Matter

When Sony announced the a1 II last November, much was made of its mostly incremental upgrades. However, while the imaging pipeline is almost entirely unchanged, for working pros, that doesn't matter -- Sony cannot make the a1 II fast enough to keep pace with demand. [Read More] petapixel.com »

2025-3-8 00:55

Sony начала увольнять разработчиков из PlayStation сразу после отмены игр

Sony столкнулась с новой волной увольнений в своих студиях, связанных с разработкой многопользовательских игр. После неудачи со свежей игрой Concord, Sony пересматривает свои планы и сокращает команды, занимающиеся многопользовательскими проектами. ferra.ru »

2025-3-8 17:15

Full Sony FE 16 mm f/1.8 G review by Lenstip: “outstanding instrument that will be a joy to use”

Lenstip published the full detailed Sony 16mm G lens review and concluded: Lately we’ve seen a real offensive when it comes to Sony lenses and I have to admit there are plenty of well-put-together, interesting constructions among them. sonyalpharumors.com »

2025-3-8 16:07

Sony запустила официальную аренду PS5, PS5 Pro и PS VR2

Sony объявила об услуге официальной аренды PS5, PS5 Pro и PS VR2 в Великобритании. ferra.ru »

2025-3-8 12:14

Sony's content authenticity system isn't just for pro cameras anymore

When you use DPReview links to buy products, the site may earn a commission. Photo: Richard Butler Sony has released a firmware update that brings its Content Authenticity Solution to the a7 IV. dpreview.com »

2025-3-7 22:07

Shipping date update: If you order the Sony A1II you will get it in May only!

There is a shipment update on the Sony A1II shipment date: If you order it today you will get the camera in May only according to Adorama (Click here). No US or European store has any A1II in Stock right now: Sony A1II at BHphoto, Amazon, Adorama, BestBuy, FotoErhardt, FotoKoch, Calumet, WexUK, Clifton, CameraPro. sonyalpharumors.com »

2025-3-6 18:55

These were the 50 best-selling cameras on the Japanese market in February: Sony ZV-E10II takes the lead

BCN announced which cameras sold the most in the Japanese market in February. I marked in bold the Sony cameras on this list: Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black Canon EOS R10 RF-S18-150 IS STM Lens Kit Nikon Z 30 Double Zoom Kit Canon EOS R50 Double Zoom Kit Black Canon EOS… The post These were the 50 best-selling cameras on the Japanese market in February: Sony ZV-E10II takes the lead first appeared on sonyalpharumors. sonyalpharumors.com »

2025-3-6 14:02

More Youtuber Sony 16mm and 400-800mm G lens reviews

Sony 400-800mm f/6-3-8. 0 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony 16mm f/1. 8 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK. sonyalpharumors.com »

2025-3-5 14:27

Sony released a new firmware update for the A7IV

There is a new firmware update here:sony. com/electronics/support/e-mount-body-ilce-7-series/ilce-7m4/software/00288929 Benefits and Improvements Supports the Write Digital Signature function for still images as part of Sony’s Camera Authenticity Solution Installation of a paid license is required for use. sonyalpharumors.com »

2025-3-5 11:03

Big savings on Sony E-mount lenses at Amazon Germany

There are a ton of new coupon rebates at Amazon Germany: 140 Euro coupon rebate on the Sony 24-70mm GM 140 Euro coupon rebate on the Sony 70-200mm GM 100 Euro coupon discount on the Sony 24mm f/2. sonyalpharumors.com »

2025-3-4 10:37

When Your Sony Warranty Fails

Sony photographers, we’re talking about insurance on the affordable side! Our photography insurance program is designed to be there when photographers really need it! We’re giving you more than the competition can in different ways! Here’s a little-known fact: the warranty of your camera or lens doesn’t necessarily cover what happens to it in case … thephoblographer.com »

2025-3-2 08:00

Field Testing the New Sony 400-800mm f/6.3-8 G in Namibia

When I heard about Sony’s new FE 400-800mm f/6.3-8 G OSS, I was excited. As a wildlife photographer, the appeal of a lens with 800mm reach in a zoom format is undeniable. [Read More] petapixel.com »

2025-3-2 02:08

The launch of the Sony A7V is postponed and another E-mount full-frame camera is expected sooner!

Back in December and in January Sony did register two new camera codes. Usually this means we should get an official announcement within 3-4 months. But now I have a bad news (and two small good news): The very same sources that gave me correct info about the just announced two new 16mm and 400-800mm… The post The launch of the Sony A7V is postponed and another E-mount full-frame camera is expected sooner! first appeared on sonyalpharumors. sonyalpharumors.com »

2025-3-1 17:19

Sony FE 16mm F1.8 G sample gallery

When you use DPReview links to buy products, the site may earn a commission. Sony a7C R | Sony FE 16mm F1. 8 G | F5. 6 | 1/800 sec | ISO 100Photo: Mitchell Clark Earlier this week, Sony announced the FE 16mm F1. dpreview.com »

2025-3-1 17:00

Бывший офис Sony Pictures в РФ потребовал от кинотеатров почти миллиард рублей

Компания «Контент-клуб», бывшее российское представительство Sony Pictures, подала около 20 исков к российским кинотеатрам, требуя в общей сложности почти 1 миллиард рублей. Эти иски касаются неоплаченных долгов за фильмы Sony, показанные до ухода компании из России в начале 2022 года. ferra.ru »

2025-2-28 08:15

Now open! USA preorders for the new Sony 16mm and 400-800mm G lenses

Sony 400-800mm f/6-3-8. 0 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony 16mm f/1. 8 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK. sonyalpharumors.com »

2025-2-28 17:00

Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card (2-Pack) $90 (Reg $139.98)

For today only B&H Photovideo has on sale the Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card (2-Pack) for only $89. 98, saving you $50 off this 2 pack of SDXC cards. Key features of the card include the following, The 128GB SF-M Tough Series UHS-II SDXC Memory Card from Sony features a storage capacity of 128GB and takes [. canonrumors.com »

2025-2-28 10:59

Sony FE 16mm F1.8 G: полнокадровый сверхширик за $800

Одновременно с самым длиннофокусным зумом Sony представили и широкоугольник 16mm F1.8 G. Он будет стоить от $800, станет на 156 граммов легче своего 14-мм собрата, а по цене будет конкурировать с 20-мм фиском линейки G. prophotos.ru »

2025-2-27 09:35