Sigma Aizu Primes Review: Breathtaking Falloff and Flare

It’s felt like a long six months since Sigma first announced the Aizu Primes (which cost $8,300 each), the company's new series of full-frame compatible T1. 3 cinema lenses. petapixel.com »

2025-12-5 20:48

Sony 28-70mm f/2 G Master vs. G Master Primes – Sharpness and Bokeh Face-Off

Portrait photographer Alex Barrera recently tested the brand new Sony 28-70mm f/2 G Master against some of Sony’s most acclaimed primes: the Sony 24mm f/1. 4 GM, the Sony 35mm f/1. 4 GM, the Sony 50mm f/1. sonyalpharumors.com »

2025-9-29 14:23

NiSi Aureus Full-Frame Cine Primes Feature Super-Fast T1.4 Aperture

Filter and lens company NiSi announced the Aureus Prime T1.4 Cinema Lens Series, a group of five new full-frame cinema lenses designed for high-end film and video production. [Read More] petapixel.com »

2025-4-8 18:37

Samyang and Schneider Kreuznach will launch four E-mount lenses in 2025: Two zooms and two primes!

The polish website Optyczne spotted two more prime lenses in development by Samyang and Schneider Kreuznach. These images show that we will get two zooms and two primes this year: 14-24mm f/2. 8 FE standard zoom (likely 24-70mmf /2. sonyalpharumors.com »

2025-3-12 13:38

7Artisans Unveils 120mm T2.9 2X Macro Cine, Four AF Primes, and Polarizing Filter

The public opening of CP+ in Yokohama, Japan, has brought with it a flurry of new third-party lenses. PetaPixel covered some from Viltrox yesterday, and there are many other companies showcasing their newest lenses on the show floor, including well-known Chinese lens maker 7Artisans. [Read More] petapixel.com »

2025-2-28 18:57

Zeiss Unveils Otus ML 50mm f/1.4 and 85mm f/1.4 Primes for E, RF, and Z Mounts

After a series of "owlsome" teasers, some of which spilled a lot of beans, Zeiss has taken all the wraps off not only a new Otus ML 50mm f/1. 4 prime lens, but an Otus ML 85mm f/1. petapixel.com »

2025-2-25 12:00

Tokina’s Vista-C Cine Primes Combine Vintage Optics and Modern Design

Tokina announced nine new cinema prime lenses, ranging from wide-angle to medium telephoto focal lengths. With redesigned optics and new coatings, this line promises a modern take on vintage cinematography aesthetics. [Read More] petapixel.com »

2025-2-11 22:03

OM System Updates Popular Primes

OM System was busy today, and they have come up with two new versions of some very popular primes. Preorder Options OM SYSTEM M. Zuiko Digital 17mm f/1. 8 II Lens OM SYSTEM M. Zuiko Digital 25mm f/1. canonrumors.com »

2025-2-7 11:19

Patent Application: Super Telephoto Primes

In this patent application (2024-163673), Canon is exploring some lesser-quality super telephoto primes. Could be good news for us peons that don't want to drop 5 digits on a super-telephoto prime. canonrumors.com »

2024-11-26 13:17

Four Sigma f/1.4 Primes Are Releasing on Canon RF Mount This Winter

Sigma announced that four of its f/1.4 prime lenses for APS-C cameras -- the 16mm f/1.4, 23mm f1.4, 30mm f/1.4, and 56mm f/1.4 -- will all be available to purchase for Canon RF Mount between December 2024 and January 2025. [Read More] petapixel.com »

2024-11-19 07:59

Tamron interview: No fast primes, our focus is on zooms that do not exist elsewhere

Phototrend had a chat with Jean-Christophe Thiry, president of Tamron France. Here are a couple of points he made: Best selling Tamron lenses: The queen lens in our store is the 28-75mm f/2. 8 Di III VXD G2. sonyalpharumors.com »

2024-10-26 16:19

The hybrid primes won’t be all we get for fast wide-angle L prime lenses

When Canon announced the RF 35mm f/1. 4L VCM, there was a lot of excitement that we were finally getting fast wide-angle L prime lenses. Canon has officially said that there is two more lenses coming for the “Hybrid” family of primes. canonrumors.com »

2024-7-22 11:50

Canon Patent Application: Small Primes for Compact APS-C and Full Frame

At first, when I was writing up this patent application (2024-082112), I was leaning toward what others are mentioning on the internet that these are for ILC (interchangeable lens cameras) but after reading more, and looking at the back focus distances involved, I think it's more likely that these are for a compact rangefinder styled [...] Source canonrumors.com »

2024-6-19 08:20

DZOFilm’s Affordable New ‘Arles’ Cine Primes Promise Extreme Performance

DZOFilm has announced Arles, a brand-new line of fast, high-quality cinema prime lenses for full-frame cameras.

[Read More]

2024-6-13 22:49

First “Silhouette images” of the upcoming super fast Viltrox FE AF primes

Pergear (Click here) just shared this teaser image of the upcoming 7 new  Autofocus E-mount lenses from Viltrox. The first two lenses, the 35 and 50mm f/1.2 are APS-C. I did upscale and increase the luminosity of the images to see a bit more of the lens: Personally I am really looking forward to the… sonyalpharumors.com »

2024-5-3 13:37

Canon Patent Application: Small Full Frame RF Primes

In this patent application, Canon is illustrating some smaller primes. Since these designs are relatively simplistic, they could be good “bang for the buck” lenses as long as you are not expecting pristine resolving power, as they don't optically fill the entire image circle but rely on software stretching. canonrumors.com »

2023-12-28 14:43

Sirui Announces First Autofocus ‘Sniper Series’ f/1.2 APS-C Primes

Sirui has announced its new budget-friendly trio of autofocus f/1.2 prime lenses for APS-C systems. The new Sniper Series 23mm, 33mm, and 56mm prime lenses are available for $299 each or $849 for the whole set. [Read More] petapixel.com »

2023-11-21 18:14

The three new Sirui f/1.2 E-mount primes will be launched on November 20

Sirui will launch these three APS-C prime lenses on November 20. You can see all specs and details here: sirui.com/cf/sniper-series sonyalpharumors.com »

2023-11-16 14:04

Canon Patent Application: Small telephoto 70mm Primes

This patent application (2023-149130)shows some interesting and fairly simplistic optics for 70, 75, and 85mm primes. The 85mm primes are unlikely since we already have the Canon RF 85mm F2. 0 IS STM. canonrumors.com »

2023-10-15 05:52

Kenko Tokina’s Three New Compact Telephoto Primes for APS-C Cameras

Kenko Tokina has announced three prime reflex telephoto lenses for APS-C cameras; a 300mm, a 600mm, and a 900mm.

[Read More]

2022-10-26 18:43

Cosina Adds Two More Z-Mount Primes: 40mm f/1.2 and 35mm f/2

Cosina has announced that two more Voigtlander prime lenses are being made available for Nikon Z-mount cameras: a Nokton 40mm f/1.2 Aspherical and a Macro APO-Ultron D35mm f/2, which brings the total collection of officially licensed lenses to six optics. [Read More] petapixel.com »

2022-9-16 20:13

Анонсированы современные винтажные объективы Minolta Rokkor Cine Primes

Анонсированы современные винтажные объективы Minolta Rokkor Cine Primes Компания Ancient Optics объявила о выпуске кинообъективов Minolta Rokkor серии Cine Primes. Это классические винтажные объективы 60-х и 70-х годов, которые были «переосмыслены» компанией GL Optics. photar.ru »

2022-9-8 11:17

DZOFilm’s New Gnosis Macro Cine Primes Let You Get Up Close

DZOFilm has announced the Gnosis VV macro line of cinema lenses that it says are designed for cinematic closeups and capturing details with clarity and sharpness. [Read More] petapixel.com »

2022-7-27 15:59

Sirui reveals its new Jupiter FF cine lens line with 3 primes and a 3x zoom

Chinese lens manufacturer Sirui has introduced a series of cinema lenses for full frame sensors, starting with three fast primes and a 3x fixed aperture zoom lens. The new Jupiter series will comprise a 24mm T2 lens, a 35mm T2 and a 50mm T2 as well as a 28-85mm T3. dpreview.com »

2022-4-21 16:41

DPReview TV: F1.4 or F2.0? Which are the best Fujifilm primes?

The guys at DPReview TV always go above and beyond to produce their videos. This video comparison of Fujifilm's F1. 4 and F2 primes show just how dedicated they are, with Chris powering through the pain after suffering a nasty injury. dpreview.com »

2021-6-27 17:00

Five Low-Cost Wide Primes Great for Architectural Photography

Wide primes are generally associated with things like landscapes and astrophotography. However, they can be used for far more than that. One more genre where wide primes excel is in architectural photography. thephoblographer.com »

2021-4-30 07:00

Fast 20mm E-Mount Primes Perfect for Landscapes, Cityscapes, and More

Fast, wide primes have been becoming more popular over the last couple of years. Photographers would usually get their wide fix from lenses like 14-24mm f2. 8 options. However, having faster, wide primes can open up many more doors. thephoblographer.com »

2021-4-19 19:00

The New Normal? These 40mm Primes Make A Strong Case

40mm might seem like a weird focal length to some, but this focal length is loved by many. Falling between the more popular 35mm and 50mm focal lengths, 40mm primes have been making a name for themselves of late. thephoblographer.com »

2021-4-13 19:00

Portrait Photography: You’ll Fall In Love With These 85mm Primes Instantly

Portrait photographers need a lot from the lenses they use. Lenses have to be sharp, reliable, produce great bokeh and beautiful natural skin tones. Another quality they need to have is great build quality. thephoblographer.com »

2021-4-12 19:00

Fast Fifties: 5 Beautiful 50mm Primes That Are Niftier Than Most

Thousands of photographers around the globe absolutely love 50mm primes, and for good reasons. These primes are incredibly versatile and great for many photography genres, including street, portraiture, documentary photography, and more. thephoblographer.com »

2021-4-10 13:00

Sigma I-Series Lenses vs Sony G Compact Primes: No Losers Here

After my testing of the new Sony compact primes, I was able to spend some time with the competing set of primes from Sigma that were arguably the reason Sony created its lenses in the first place. Both sets are fun, compact, and extremely portable optics… but which should you buy? Like the Sony lenses, […] petapixel.com »

2021-4-3 00:20

Canon Is Set to Flesh Out Their RF Lenses with 4 New Primes

It took a while for Canon to introduce many affordable RF lenses for the EOS R, EOS RP, EOS R5, and EOS R6. Now, though, things are starting to change. We have already seen solid options like the RF 35mm f1. thephoblographer.com »

2021-2-22 02:00

These Great Telephoto Primes Will Take Your Portraits To Another Level

There are many lenses for portraits on the market. You have 35mm primes, 50mm primes, and 85mm primes. All of these are fantastic and can help you capture the human form nicely. However, if you want maximum sharpness and bokeh, you should not overlook 135mm lenses. thephoblographer.com »

2021-2-16 20:00

5 Affordable E Mount Primes That Punch Above Their Price Tags

Photographers who shoot with Sony cameras are certainly spoiled for choice when it comes to lenses. There are tons of E mount primes that range from ultra-wide to telephoto. These lenses vary in price from incredibly affordable to I think I need to sit down. thephoblographer.com »

2021-1-20 20:00

The Need for Speed: Create Magic Easily with These Fast Prime Lenses

We're always looking for lenses that can perform magic. If you want to shoot in extremely low light situations or completely obliterate the background in your images, you need a lens (or two) that can do these with ease. thephoblographer.com »

2020-12-30 20:00

5 Premium 50mm Primes for Photographers Who Demand the Best

When it comes to prime lenses, none are more celebrated than trusty nifty fifties. 50mm primes are loved by the masses thanks to their exceptional ability to comfortably shoot just about any genre you can think of. thephoblographer.com »

2020-12-16 20:00

85mm Primes That Have Everything Modern Portrait Photographers Need

As portrait photographers, we demand a lot from the lenses we use today. They have to be sharp, reliable, produce great bokeh and beautiful natural skin tones. Another quality they need to have is great build quality. thephoblographer.com »

2020-12-5 20:00

4 Weather Sealed 24mm Primes Great For Landscapes, Street, More

24mm primes just don't seem to get as much love as other focal lengths. This, my friends, is a real shame as the 24mm focal length is incredibly versatile. The 24mm focal length is perfect for landscapes, cityscapes, food photography, street, documentary photography, and even environmental portraits. thephoblographer.com »

2020-12-4 14:00

Love Shooting in the Rain and Snow? These 35mm Primes Are for You

If you can only carry one prime lens in your bag, we can list dozens of reasons why it should be a 35mm prime. 35mm primes are perhaps the most versatile prime lenses out there. 35mm primes are perfect for street photography, documentary photography, weddings, portraits, events, food photography, and so much more. thephoblographer.com »

2020-11-29 08:00

Nikon Promises Two Super-Telephoto Primes Coming to Z-Mount by 2022

Nikon recently published an updated lens roadmap that shows a total of eleven silhouetted, to-be-released lenses, but this latest version includes three that the company had not previously mentioned: a 50mm, and two giant super-telephoto primes. petapixel.com »

2020-11-20 19:32

Beautiful Budget Bokeh: 5 85mm Primes Under $800 That Will Amaze You

Beautiful bokeh for under $600!?! Is that even possible? You bet it is. There are those out there who believe that you simply have to spend over four figures to produce portraits with buttery smooth bokeh. thephoblographer.com »

2020-11-20 14:00

Under $800: 5 Amazing 35mm Primes That You’ll Love Instantly

Ask around in your photography communities about prime lenses, and we're sure that conversations about 35mm primes pop up a lot. There's aren't many lenses available that are as versatile as 35mm primes. thephoblographer.com »

2020-11-5 20:00

Patent: Canon RF 50mm f/1.4 USM and other primes

A new Canon Japan patent shows the optical formulas for various RF 50mm f/1.4 designs as well as an RF 35mm f/1.4. This patent deals Read more... canonrumors.com »

2020-11-6 16:50

The RF 28-70mm f/2 L: Canon’s Bag of Primes

It’s heavy, expensive, does not have image stabilization, and is impractical for most photographers. It also happens to be one of the best zoom lenses ever made. Held constant to the common onslaught of internet reviews, the prior sentence could easily summarize the Canon 28-70 f/2 L. None of these complaints would be incorrect; but […] petapixel.com »

2020-10-16 18:29

Patent: Canon RF f/1.8 primes at various focal lengths

Northlight has uncovered a USPTO patent dealing with various prime lenses for the RF mount with a max aperture of f/1.8 Canon RF 105mm f/1.8 Read more... canonrumors.com »

2020-10-15 15:51

9 Incredible Sony E Mount Primes Under $400

Something extraordinary is happening in the world of Sony E mount lenses. We went through a period of massive prime lenses that required a gym membership to use. Now, we're being graced with super small, fast primes. thephoblographer.com »

2020-10-7 19:00

Panasonic unveils new 24, 35, 50 and 85mm F1.8 L-mount primes

The S5 is at the center of the Panasonic's announcements today, but the company has also revealed plans to release a handful of F1. 8 prime lenses. Details are thin at the moment, but we know that S-series 24mm, 35mm, 50mm and 85mm F1. dpreview.com »

2020-9-2 17:00

Portrait Photography: How to Shoot Stunning Portraits with 35mm Primes

We have waxed lyrical about 35mm primes for years here at The Phoblographer, but just know that it's for good reasons. These seemingly simple lenses can do so much that we truly believe that everyone should own one, and while you might think that they might not be great for portrait photography, we have to tell you that you would be wrong. thephoblographer.com »

2020-6-28 01:00

These 35mm Primes Will Quickly Become a Multi-Tool in Your Lens Library

We absolutely love 35mm primes at The Phoblographer, and it's for good reasons. 35mm primes may just be the single most versatile lenses that you can get your hands on, and we really think that all photographers should have one in their lens library. thephoblographer.com »

2020-2-27 02:00

Fujifilm, It’s Time for Faster Primes with Weather Sealing (F1.4 and Up)

Fujifilm has been setting new standards when it comes to their APS-C cameras, and they have also racked up an impressive library of lenses X Mount lenses, especially when it comes to primes. The F2 lineup is lauded by many for sharp optics, beautiful bokeh, and excellent color renditions. thephoblographer.com »

2020-1-13 20:00