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Why Other Camera Companies Can’t Follow Sigma’s Approach to Pricing

This week, Sigma announced that it would be absorbing the additional 5% cost of the newest US tariff on Japanese goods. When bigger, far more established companies like Canon have already said they plan to increase prices and cut costs in response, it's important to understand why Sigma was able to take the action it did while its contemporaries likely cannot. [Read More] petapixel.com »

2025-8-2 20:51

How long can you actually expect your camera to last?

The rubber on older cameras can sometimes "revert," turning tacky or even liquefying, after many many years. When buying a new or especially used camera, it's easy to wonder: how many years will I get out of this? While many consumers expect to replace their phones every few years, it's not unusual for photographers to see their cameras as a long-term investment. dpreview.com »

2025-7-29 16:30

Is it safe to use a camera in rainy conditions?

While rainy weather is often seen as a negative, it can allow for stunning photographic moments. However, such conditions also result in a dilemma for photographers. Is it worth getting your camera and lens soaked to get some photos, or should you play it safe and stay inside? Rain and snow don't have to mean the end or cancellation of a session or outing. dpreview.com »

2025-7-16 16:00