Fashion Brand Mango Launches Photorealistic AI-Generated Campaign
European fashion brand Mango has unveiled an AI-generated picture campaign for its limited edition Sunset Dream collection of its youth line. [Read More] petapixel.com »
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Ðåçóëüòàòîâ: 78
This Is Nikon’s Beautiful, Brand New Corporate Headquarters
Nikon has announced that its beautiful new corporate headquarters in Tokyo is complete.
[Read More]
petapixel.com »2024-7-12 00:10
Sportswear Brand Launches Infrared-Blocking Fabric to Shield Athletes From Creepy Photographers
With the Olympics just around the corner, a Japanese sportswear line has introduced infrared-blocking fabric to protect athletes from illicit photography. [Read More] petapixel.com »
2024-6-27 16:09
Toys ‘R’ Us Drops First AI-Generated Brand Video Using OpenAI’s Sora
Toys "R" Us has dropped the first ever AI-generated brand video using OpenAI's Sora to tell the origin story of the company's mascot Geoffrey the Giraffe. [Read More] petapixel.com »
2024-6-26 13:03
Lensrentals Acquisition to End the BorrowLenses Brand, Close CA Location
Yesterday, Lensrentals announced that it had acquired "select assets" of BorrowLenses from Shutterfly, including the branding and assets. The company confirmed to PetaPixel today that it doesn't include employees or the physical San Carlos, California location. [Read More] petapixel.com »
2024-3-9 01:29
Just About Every Major Camera Brand is Having a Sale Right Now
Something must be in the air because most of the camera brands currently have some impressive deals on their equipment right now. It's not often that we see this much on sale at once, with discounts on Nikon, Canon, Fujifilm, and Sony, along with savings on camera bags and cases, mics, and more. [Read More] petapixel.com »
2024-3-8 00:39
Sony Disputes Canon’s ‘Number One Mirrorless Brand in 2023’ Claim
Last week, Canon claimed victory as the number one mirrorless camera brand by unit sales in the United States. While impressive, Sony says it has data from the same agency Canon used that contests the position. [Read More] petapixel.com »
2024-2-13 21:40
Canon Claims Victory as #1 Mirrorless Brand in the U.S. for 3rd Straight Year
Canon has claimed victory again and says it was the number one mirrorless camera brand in the United States in 2023, its third straight year holding the position. [Read More] petapixel.com »
2024-2-9 22:53
Sony is the Most Popular Camera Brand Among Average Japanese Users
The annual BCN Awards provide a reasonably good indication of what cameras and lenses proved popular in the year past, and the BCN Awards 2024 show that some familiar faces sold a lot of photography equipment last year. [Read More] petapixel.com »
2024-1-25 21:10
Rode Acquires Pro Audio Brand Mackie
The Australia-based Rode acquired U.S.-based Mackie, a high-end professional audio brand most widely known for its audio mixers that primarily serve musicians and recording studios. [Read More] petapixel.com »
2023-12-6 23:10
Harman Photo’s Brand New Color Film is Called Phoenix 200
Harman Photo, the company that manufactures Ilford-brand film, has announced a new color film: Harman Phoenix 200.
[Read More]
petapixel.com »2023-12-1 19:00
Canon Might Have a Lens No Other Brand Can Compete With
Three Canon zoom lenses are coming soon, according to CanonRumors. An ultrawide, a fast standard zoom, and a super telephoto seem to be scheduled to hit the shelves soon. These are the latest in a series of unique focal range lenses that Canon has been releasing for its RF mirrorless line of cameras. thephoblographer.com »
2023-11-1 22:00
Ending soon: $50 discount on the brand new Topaz Video AI 4.0
Topaz officially launched the new Video AI 4.0 (Click here to preorder with a $50 discount and see samples of all new features). The rebate will end in three days. Reminder: Kickstarter: The new bag developed by Nomatic and Peter McKinnon is now available on Kickstarter (Click here). Aurora launched the Gnu 5-in-1 modular tripod… sonyalpharumors.com »
2023-10-28 23:45
The Best Thing About Every Camera Brand: 2023 Edition
Recently we made a video detailing the worst things that each of the major camera manufacturers was guilty of. It could have been a lack of foresight or a technological setback. petapixel.com »
2023-9-24 17:13
Buying The Best Polaroid Camera: What to Know
There's a lot to know about buying the best Polaroid camera. First off, did you know that more than one brand makes them? And did you also know that more than one brand makes the film? Polaroid is both a brand and our common vernacular for instant film prints. thephoblographer.com »
2023-5-20 13:00
Canon ‘Kiss’ Brand to Disappear, EOS M and ‘Rebel’ to Follow Suit
Canon Marketing Japan has spelled the end for the "Kiss" brand of cameras. Known in North America as a range of entry-level cameras from the EOS M series through the Rebel, the West has seen the last of new additions for these brands, too. [Read More] petapixel.com »
2023-2-9 19:27
The Olympus Brand Will be Removed from All OM Digital Camera Gear
OM Digital Solutions will gradually change the branding of its products, including lenses, binoculars, cameras, and accessories, away from Olympus and to OM System. [Read More] petapixel.com »
2022-11-1 18:32
Leica Collabs with Streetwear Brand BAPE in Limited Edition D-Lux 7
Leica has announced a collaboration with streetwear brand A Bathing Ape (BAPE) to produce a limited-edition D-Lux 7 camera that it says merges "industry-leading technology with a chic, urban sensibility." [Read More] petapixel.com »
2022-8-18 15:59
Is Fujifilm Growing Out of the Brand We Love?
The Fujifilm X mount is celebrating its 10th anniversary this year--and for such a young ecosystem, what they managed to accomplish is nothing short of incredible. Having said that, we will not deny that the recent years have not brought as much innovation as we would have imagined. thephoblographer.com »
2022-5-27 01:00
Brand Wars and the Fascinating Changes to Camera Fans
Go into any niche or cult in the photography world, and you'll notice a lot of different things. The people using the cameras have changed for sure. Further, no one makes bad cameras at all. Some brands have strong cults than others. thephoblographer.com »
2022-1-10 14:00
The brand formerly known as Olympus is now 'OM System' - and it has a new Micro Four Thirds camera on the way
OM Digital Solutions, the digital imaging company that acquired the former Olympus imaging division, has announced that going forward, its 'interchangeable lens cameras and lenses, compact digital cameras, audio products, binoculars, and other services’ will be sold under the new brand: 'OM System'. dpreview.com »
2021-10-28 15:05
It’s Hard to Find These Cameras Brand New, So Here Are a Few Deals
For more stories like this, please subscribe to the Phoblographer. Let’s be honest, it’s really hard to find a brand new camera. We’re having component shortages all around the world right now. thephoblographer.com »
2021-8-14 07:00
Bag Brand Accused of Scamming Product Photographers
A “vintage” bag company is being accused of scamming would-be product photographers. Vintage Bags Global apparently offered one photographer $1,250 to take five photos of a bag and the only requirement was that he pay $14 in shipping, something he points to as a “red flag. petapixel.com »
2021-7-20 18:38
Brand Loyalty Isn’t a One Way Street. They Need to Closely Listen to Us
I’ve decided not to name any brands as part of this article. This is because all brands are guilty of not listening to their core users at one point or another. Some, more so than others. A camera is just a tool for our work, and any brand’s camera can get the job done if used correctly. thephoblographer.com »
2021-7-19 19:00
What is Brand Storytelling and Why Does It Matter?
In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive? There is no […] petapixel.com »
2021-5-22 20:17
Japan’s Favorite Camera Brand Isn’t Canon, Nikon, or Sony, Survey Reveals
A new survey being conducted over in Japan has surprising results on what the most beloved camera brand is. While companies such as Canon, Nikon, and Sony may currently command market dominance, it’s Pentax/Ricoh that has gotten the most love. petapixel.com »
2021-5-18 18:38
How to Tell an Effective Brand Story With Your Photos
Any writer worth their salt knows that a good story is comprised of three primary components: Character, Setting, and Plot. The same can be said of visual storytelling, regardless of the medium. As a commercial photographer, my goal is to tell a brand’s story as succinctly as possible, sometimes in as little as a single […] petapixel.com »
2021-5-6 20:14
U.S. Trade Bans Hurting Huawei in China, Brand’s Future Looks Bleak
Huawei is feeling the pinch of its trade bans with the United States as a new report estimates that the company’s market share in mainland China fell to 16% in January, a steep decline from 41% in the first quarter of 2020. petapixel.com »
2021-3-6 00:12
Kodak to Release ’70s-Inspired Metal Film Cases in Six Colors
A new product bearing the Kodak name seems to ask, “If you’re shooting film, why not immerse yourself in the experience?” The company is releasing metal film canisters commonly used in the 1970s brand new for 2020. petapixel.com »
2020-11-20 21:46
Sony announces it's getting into the drone game with its new 'Airpeak' brand
Watch out, DJI. Sony Corporation announced today it is getting into the drone market under the brand name ‘Airpeak. ’ I a short press release, accompanied by the above teaser video, Sony says the Airpeak brand will ‘reflect its aspiration to contribute to the further evolvement and the creation of the unprecedented value through its imaging and sensing technology. dpreview.com »
2020-11-9 16:13
One Camera Brand Has Issues in Our Weather Sealing Simulation
We saw people try to test 4k 60p video for a half hour; so we figured we’d do something equally stupid with weather sealing. Go ahead! Tell us how stupid the test we did on Pro Camera Reviews was. thephoblographer.com »
2020-9-1 01:00
Creativity, Not Negativity: A Call for an End to Brand Bashing
As a photographer, wishing for the departure or death of a camera company is like a musician getting excited to have one less guitar to choose from. In many ways, it is the most self-destructive thing that one can hope for their art. petapixel.com »
2020-8-12 17:51
Olympus Brand Name Will Disappear from Camera Gear Next Year: Report
A report published by 43 Rumors sheds a bit more light on what is going to happen to the Olympus brand moving forward, how the news was shared within the company itself, and what photographers who use Olympus gear can expect in the coming years. petapixel.com »
2020-7-15 20:07
5 Things Photographers Need to Know About Brand Sponsorships
Portrait photographer Miguel Quiles recently created a much-requested video that touches on a little-understood subject within the world of photography: working directly with camera, lens, and accessory brands that want to sponsor you. petapixel.com »
2020-4-10 19:06
One Lucky Landscape Photographer Will Win a Brand New Tamron Lens!
You’ve got less than 10 days left to win! Hey folks! We’re teaming up with Tamron to giveaway a Tamron 17-28mm f2. 8 for Sony FE mount or an SP 35mm f1. 4 Di USD lens in Canon or Nikon DSLR mount (compatible with ML adapters). thephoblographer.com »
2020-3-4 23:00
Guess How Much A Brand New Nikon F3/T and 50mm F1.2 AI-S Costs
On its own, the Nikon F3 remains a popular model of the iconic Nikon F line of cameras, with vintage camera collectors and Nikon fans seeking to make it a core member of their collection. Make it a rare special edition and you have an even more covetable camera that you'd best be ready to spend a handsome sum for. thephoblographer.com »
2020-1-19 08:00
Ricoh denies rumors it will lose the right to use the Pentax brand name
Rumors that Ricoh will lose the right to use the Pentax brand name in 2020 are being denied by the company. In a statement, Ricoh acknowledged that the Pentax name belongs to Hoya but explained that there are no restrictions on Ricoh using it in the camera business. dpreview.com »
2019-5-31 15:03
Sports Illustrated Sold for $110M, To Be Milked via Brand Licensing
Sports Illustrated is going the way of Polaroid and Kodak. Once known for its cream-of-the-crop sports photography, the iconic magazine was just sold in a $110 million deal, and the new owner has big plans to make money by licensing out the brand. petapixel.com »
2019-5-30 18:36
Is a brand new 32.5mp APS-C sensor from Canon on the way? [CR1]
There has been a flurry of sensor talk over the last few weeks, though we haven’t posted much about it because most of it cannot Read more... canonrumors.com »
2019-4-19 18:54
Review: Nikon NIKKOR Z 35mm f1.8 S (Nikon Z Mount)
During our testing with the Nikon z series of cameras, perhaps our favorite lens was the Nikon Nikkor Z 35mm f1. 8 S. It can be argued that a camera system is only as good as the lenses available, and this is especially true when launching a brand new camera system--as is the case with the Nikon Z Mount series. thephoblographer.com »
2019-4-16 13:00
Review: Nikon NIKKOR Z 24-70mm F4 S (Nikon Z Mount)
It can be argued that a camera system is only as good as the lenses available, and this is especially true when launching a brand new camera system, as is the case with the Nikon Z Mount series. One of three lenses that were announced at the launch of Nikon's brand new Z Mount, the Nikon NIKKOR Z 24-70mm f4 S was the only zoom lens of the trio, covering a zoom range that is popular among photographers that specialize in landscape, street, and portrait photography. thephoblographer.com »
2019-2-22 14:00
Review: Nikon NIKKOR Z 24-70mm f4 S (Nikon Z Mount)
It can be argued that a camera system is only as good as the lenses available, and this is especially true when launching a brand new camera system, as is the case with the Nikon Z Mount series. One of three lenses that were announced at the launch of Nikon's brand new Z Mount, the Nikon NIKKOR Z 24-70mm f4 S was the only zoom lens of the trio, covering a zoom range that is popular among photographers that specialize in landscape, street, and portrait photography. thephoblographer.com »
2019-2-21 14:00
5 Things More Important Than Camera Brand
Debating which camera brand is best is a sure way to create a lively discussion among photographers. It’s easy to endlessly discuss specs and online reviews and to think that the latest model will give us some missing edge. petapixel.com »
2018-12-22 22:48
AgfaPhoto brand makes a comeback with budget cameras and digital albums
Agfa-Gevaert used to be an important player in the consumer camera space, but the company failed to keep up with digital developments and in 2004 the consumer imaging division was bought out by management and transferred into the Germany-based AgfaPhoto GmbH. dpreview.com »
2018-12-22 18:45
The Gura Gear brand returns with launch of three new Kiboko backpacks
Our absolute favourite camera backpack manufacturer Gura Gear has returned with a new range of Kiboko backpacks and Et Cetera accessory bags. Gura Gear built a Read more... canonrumors.com »
2018-11-8 16:10
Moment Delivers Photography Accessories for Brand New Google Pixel 3
Google announced the brand new Pixel 3 and Pixel 3 XL smartphones earlier today, and Moment is releasing brand new photography accessories for smartphone photographers looking to upgrade to the new Android devices. thephoblographer.com »
2018-10-10 01:00
The Lexar brand makes a return
The Lexar brand was one of the victims of consolidation in the market for memory solutions when parent company Micron pulled the plug in June 2017, announcing it was going to discontinue the brand. dpreview.com »
2018-8-16 21:47
Sony Investing $9B in Image Sensors, Aims to Be Top Camera Brand by 2021
Sony has unveiled a new three-year plan for its business segments under new CEO Kenichiro Yoshida, and it’s clear that one of the company’s primary goals is to dominate digital photography. petapixel.com »
2018-5-23 21:07
Sony releases camera strategy for 2021: Aims to be the top brand in the overall camera market!
Sony released their mid-term strategy paper (sony. net/SonyInfo/IR/library/presen/irday/). And Sony’s goal is to become “the top brand in the overall camera market” by 2021. It’s unclear how we should define “top brand”. sonyalpharumors.com »
2018-5-23 15:39
Why brand market share shouldn't matter to you
The best-selling camera with 8 buttons, in the western Tri-state area, last Tuesday between 11:47 and 11:49. "We're #1 in full frame*," scream the press releases from the three big full frame camera makers. dpreview.com »
2018-3-12 16:00